Wuliang Advertiser

Wu Liang publicly announced the acquisition of the exclusive partner of Qiaodan Tianchao, which is a great encouragement to Liu Yuyan, who has witnessed the great success of Real Madrid's Tianchao. She publicly stated that “Qiaodan must be worthy of this trip.”

There is another thing Wu Liang wants to say, that is, Green’s brand promotion strategy and negotiation plan. With Green’s Zhongyang air conditioner as a breakthrough point, Green’s slogan of "Mastering Core Technology" will be highlighted. The end of the month will be negotiated with Green .

This is actually the core skill of advertisers in commercial negotiations.

The normal process is generally divided into four stages, meeting with customers, negotiation after meeting, plan and quotation, and finally the question of how to do the plan.

Wu Liang directly talked to Dong Mingzhu, who has the right to speak, in meeting customers. The other party also invited Wu Liang advertising company to participate in the advertising planning of Green. As for the negotiation after the final meeting, Wu Liang basically Be sure of it.

It can be said that most of Wu Liang’s advertisers talked about it according to this model, that is, in the initial stage, most of the work has been done, and the advertising companies only need to make up for the follow-up work.

Otherwise, Liu Yuyan always sighed, "There are always people walking forward with heavy burdens." It's not that Wu Liang is the boss.

Of course, there are more skills in discussing business. For example, Party B’s planning plan is not perfect. After handing over to the person in charge of Party A, Party A puts forward a series of improvement suggestions. From this moment on, this planning plan It will be jointly discussed by Party A and Party B.

At this time, the superior of the original person in charge will not be an obstacle to the plan, because the person in charge has formed a whole with Party B, and those who should help speak will also help.

Wu Liangyi announced that the conference room was amazed again. An Jiliu stared at the gold star and asked Wu Liang as if he was admiring, "Boss, can you also tell us how to talk about customers?"

Liu Yuyan hurriedly agreed, "Boss, talk about it!"

Wu Liang looked around, everyone was staring at him expectantly, and he coughed, "Okay, then I'll just say it briefly, you understand it yourself."

"Actually, it's not that complicated. Negotiating things like this is like a process of making an agreement.

You can't attack with a pole right from the beginning, the other party will think you are playing tricks, and you can't be too shy, the other party will say that you are too persuaded and you are an ED.

It is necessary for two people to agree, make progress together, back and forth, and if it goes well, make a few more shots.

If the other party thinks it's average, it's done. If the impression is good, leave a good thought and favor, and make an appointment next time."

Liu Yuyan was dumbfounded for a long time and didn't know how to answer the call. She listened to Wu Liang throwing out two killer tips, "In fact, in many cases, the concept of customers is not a rebate, but how to report to the boss. The idea is that maybe the boss gave him a task that is difficult to complete under his ability. His core idea is,'how to report to the boss, not to solve this problem'. At this time, you have to give him a compliant result. , There is a saying that you can tell him before leaving,'I will be your ammunition depot from now on.'"

"In addition, if the other party is of the opposite sex, you can make some decoys. The premise is that you are single. The simplest thing is to ask the other party's constellation. No matter what it is, the other party will always remember you."

Wu Liang considers the problem from the status of the leaders of these departments, which is relatively practical. However, the same trick is a bit awkward when placed on him. Wu Liang considers how to stand on the side of Party A. From a standpoint to consider issues, at the same time, his biggest reliance is the forward-looking consideration of this company.

For example, he told Xu Lihua of Pau Island that the overwhelming number of sales terminals will lower profits. It is better to set up an online store to gradually shrink traditional channels to reduce channel costs while building new channels.

Or Geli Dong Mingzhu’s position is unstable, telling her that she has the funds and a solution to her current plight, as long as cooperation is a win-win situation.

Wu Liang didn't lack similar lip service, the only thing lacking was an intermediary, an intermediary who could help lead the other person to talk about things.

All in all, the advertisements Wu Liang brought back were basically such partnerships, rather than a simple one-off deal. There is always a suitable one to apply.

After talking about two specific matters at the meeting, Wu Liang asked Liu Yuyan, “The renovation of the new office building of Pengcheng Company has come to an end. Who are willing to go to Pengcheng, please make arrangements.”

This is another violent news. Yangcheng is not far from Pengcheng, and there are many people in Pengcheng. It is really uncomfortable to go home every week. Pengcheng Company was responsible for only a few businesses before. The external expansion is not particularly obvious, and with the new office building being put into use, the strength of Pengcheng Company is undoubtedly revealed, it is time to start the road of external expansion.

And Wu Liang once again acted as the shopkeeper, giving most of the power to Liu Yuyan to express his importance to her.

Liu Yuyan was a little excited, and replied in a trembling voice, "I promise to complete the task."

A new company means an additional set of management organizations. Wu Liang did not say that he would recruit new employees. Instead, he selected from the existing staff. Holding an official hat in his hand, Liu Yuyan can be said to be the first under Wu Liang. one person.

After Wu Liang signed a few documents on the spot, he patted P shares and left. Before leaving, he gave a special explanation, "Go back to Pengcheng in the afternoon and see Ye Maozhong."

According to the original plan, Ye Maozhong was one day late, and specifically called Wu Liang to inform Wu Liang that there was some force majeure.

The reason is that his studio is in the magic city, and the company has scruples about Ye Maozhong's alternative investment. The two sides discussed this matter for a whole day.

While expressing his understanding, Wu Liang also said, "Meeting and chatting, it's not about getting your hat off and letting you run away."

Ye Maozhong’s personal habit is to control with a red five-star hat. In his words, “going out without a hat feels like running away from the fruit.”

His idol is Lao Cui, who also wears a hat and sings "Nothing". It is also Wu Liang's words that make Ye Maozhong seem to have found a bosom friend-whether it is successful or not, it is not a bad thing to meet for a detailed chat.

In fact, Ye Maozhong himself knew that Wu Liang’s ability to snatch a customer like Jacques from him was already his number one rival, and the addition of a big customer like Shanghai Lanzhijia also made him treat Wu Liang’s magic The kid has some scruples in his heart.

When Seven Cards once again used the European Cup to successfully wash off the hat of vulgar advertising, he was more worried that Wu Liang would have a back move from time to time. In other words, Wu Liang is now attacking his veins, which is quite unpredictable.

The meeting place was chosen in Pengcheng, and the best place is of course the Wuliang Advertising Building that will soon be settled.