Wuliang Advertiser

In many cases, mentality is actually quite strange.

Obviously it was still carrying it the day before, but today it has a somewhat flattering expression.

It’s true that big people are not in their anger, but how many people can maintain this state under any circumstances?

After all, everything is dictated by strength.

And Wu Liang stood at the entrance to greet him, which naturally also represented a victorious gesture.

The negotiation process was also extremely concise. When Nie Xinyong reported "a premium of 10%, plus a debt of 200 million yuan," Wu Liang replied directly, "Yes."

On the contrary, it gave Nie Xinyonglei the inside and the outside, "Huh?"

After a long pause, Nie Xinyong came back to his senses, and said nonchalantly, "Wu Dong is really refreshing."

In fact, in Wu Liang's budget, Nie Xinyong's quotation is nothing more than 700 million, which is much lower than Weichai's acquisition of Xianghuo. This transaction cannot be regarded as a loss.

In addition, the shares in the hands of the four major shareholders are all concentrated together, and the rest are all retail investors. Such a clean shell resource can be worth 500 million, whether it is for personal use or sold to others. A very good deal.

The next thing to do is to sign the contract, report to the Supervisory Commission for approval, suspend trading of the stock, form a new board of directors, and accept the entire Xianghuo giant.

Wu Liang naturally has a professional team to come and receive it.

At noon, at the kind invitation of Nie Xinyong for lunch, the place was in the restaurant of Huatian Hotel. As if to avenge the revenge of last night, Bai Zheng and Li Bin joined hands to confront Nie Xinyong and his secretary and give Nie Xinyong. Drinking on the spot is considered fun.

Both lose out, Bai Zheng and Li Bin can only lie down in the hotel in the afternoon to rest, while Wu Liang gets in the car to Pengcheng with a drink.

At the end of the month, Green Air Conditioning’s advertising plan is about to be completed. Wu Liang is going to personally supervise the battle. He regards Green’s advertising contract as the best gift for the move-in ceremony of the advertising building.

On the morning of June 30th, Zhuhaigrid headquarters.

The original several advertising partners of Green and the team of Wu Liang Advertising Company represented by Wu Liang gathered in the conference room on the third floor of Green Electric.

The conference room is not particularly lavish. Compared with Wu Liang’s newly renovated office building, it can be regarded as shabby. However, the conditions are simple and rudimentary, and the large chair is still more humane, at least not a hundred and ten dollars. Air spring fires will also occur, and the boss chair of P shares will be much better.

Dong Mingzhu personally presided over the meeting and briefly explained the purpose of the bidding meeting. At the same time, it was clearly stated that in the past ten years, a "good air-conditioning system" has fully promoted the quality of the company. However, with With continuous investment in technology and breakthroughs in some of the key technologies, it is time to show a brand-new grid to the world. I also invite colleagues in the advertising industry to continue their efforts to pool ideas and provide the most suitable Creativity.

After Dong Mingzhu finished speaking, according to the process, it was a 30-minute bidding session for each advertiser. The strange thing was that Wu Liang ranked at the end of the five advertising companies, which means that Wu Liang had to sit for another two and a half hours. Before he can speak, this...

This is normal. The long bidding process is more painful for Party B. The waiting before the boots are the most worrying.

Of course, the occasion of sitting in the lounge and chatting and spanking is also a process of meeting new friends, such as bidding and helping each other. When I am in trouble, you come over to quote a price and walk in the gray area. There are many such behaviors on the fringe, and most of them are tacit and unpredictable.

However, there is no large customer like Greene that does not pay attention to the idea of ​​meeting friends. Wu Liang also thought about it at will.

The most important thing is that the lounge is obviously divided into two groups. A middle-aged man with a chubby round face and a black frame is taken to compliment. Most of them are flattering, "Mr. Zhao goes out and grabs it!"

Wu Liang asked Liu Yuyan with a little doubt. Liu Yuyan did a good job in this aspect. She still knew quite well about the competitors. She leaned close to Wu Liang’s ear to introduce Wu Liang one by one. There was the original advertising cooperation with Grid. Fang, ZTV Henggao president Zhao Qiang, vice president and chief planner Zhang Mowen, and several other companies are also ZTV's advertising agencies.

The so-called ZTV advertising agencies are all kinds of advertising companies that represent ZTV’s advertising business. For example, the Heisei Advertising Co., Ltd. acquired by Wu Liang Advertising is one of them. For the first time, you still have to pay a credit deposit of 300,000. Advertising, and CTV will rank these advertising agencies every year. Wuliang Advertising Company is basically a 4A-level advertising agency every year.

Like Wuliang advertising company, Henggao is also 4A-level. However, Liu Yuyan introduced that several other companies are almost 3A-level. Does this seem abnormal?

However, Wu Liang doesn’t really care about these. The relationship between advertisers and advertisers is like falling in love. After the initial freshness has passed, meeting again is nothing more than the feeling of holding the right hand with the left hand. From this point, Wu As a new entrant, Liang Advertising Company seems to have won another point.

Wu Liang was observing Zhao Qiang, and Zhao Qiang was also observing Wu Liang silently. Similarly, Zhang Mo, who was close to his ear and briefed him on the situation, was like an enemy, and even Zhao Qiang frowned from time to time.

Zhang Mowen introduced, “As a rising star, Wu Liang Advertising Company has created a lot of influential advertisements. According to rumors, Pau Dao’s'leading sales for three consecutive years' were written by the young man in front of him, but I have always I didn’t understand it, it’s clearly the number one. Why don’t you say it is number one?

Zhao Qiang pondered for a long time, but didn't want to understand why, so he asked, "The first word is a bit sensitive, but everyone does it tacitly, and CTV has not explicitly stipulated that this word should not be used, so the other party will not even this point. Don't you have the guts?"

Zhang Mowen thought for a moment and replied, "Mr. Zhao, that will not be enough. Once I had dinner with CTV President Guo, the other party also intentionally or unconsciously showed respect for this young man. It seems that this time, the person who came is not good."

Zhao Qiang's brows twisted uncontrollably, "How sure are you the spokesperson?"

Zhang Mowen laughed, "Don't worry, as long as the planning plan is passed and the spokespersons are available, these stars are eager to cooperate with us!"

Thinking of this, Zhao Qiang has a lot of confidence, his face stretched out, the spokesperson strategy is Henggao's ultimate kill.

The words and deeds of the other party fell in Liu Yuyan's eyes, which made her feel a little uneasy. She leaned in Wu Liang's ear and asked, "Boss, is the method you said is really feasible?"

Wu Liang chuckled, "Advertising is more than just advertisements. When you take this order, you will find it to the media specialist of the other party to be responsible for the business of Glizai."

Media specialists are equivalent to full-time media and advertising companies. Different industries have different names. Some are called news specialists or crisis public relations. Chen Zili, head of the marketing department of Green Electric, has a media specialist under his subordinates who are responsible for Henggao contact.

This is the real salary draw. The importance of media specialists is self-evident. They are familiar with the pros and cons of all advertising spaces in Greenland, and some of the work of advertising effectiveness evaluation is also done by media specialists.

Knowing Wu Liang's purpose, Liu Yuyan laughed out of a pig cry.