Wuliang Advertiser

Henggao came in second. Wu Liang and Liu Yuyan laughed and talked for a long time. The two Henggao and two young people also followed into the meeting room door.

On the contrary, it was another company that just came out of the conference room. His face was a bit ugly. I guessed it. This company did not expect that the general manager of Green Electric, Dong Mingzhu, would be on the scene. It is not surprising that the preparations were not sufficient.

When most advertising agencies bid, they will always use most of the space to show the strength of their company, such as which successful customers, or their various certificates and so on.

It is true that the bidding meeting is also equivalent to an important channel for new advertisers to contact advertisers. It takes a short half an hour to show it. Obviously it should be a familiar face, but it is definitely not today.

This is the important meaning of Wu Liang's private appointment with Dong Mingzhu. Both parties have concubines and intentions, and they show off their muscles at the formal bidding meeting, and this is done.

Therefore, Wu Liang used this time to teach Liu Yuyan, "Remember, to study your audience, to study their thoughts, feelings, and especially their wishes. Even if it is only five minutes, use this precious time. Convince each other."

Liu Yuyan was a little discouraged. She followed Wu Liang to participate in the bidding for Youle Mino Tea. Although Xizhilang's headquarters is downstairs from her company, she is familiar with the other party, but even so, Wu Liang showed his amazing insight. , Understand the actual needs of the other party, and then successfully penetrated into Yolemei, so that Yolemei "can hold you in the palm of your hand" such a slogan spread throughout the sky, and Wu Liang told her before he came, please Dong Mingzhu personally speaks for him. Is such a trick really feasible?

Liu Yuyan retreated a bit. No matter how you look at it, there is an evil in it. According to Wu Liang, "The head of a company will personally endorse and tell all users that my Dong Mingzhu’s promise is the company’s promise." , Is such a plan really feasible?What if Mr. Dong is thin-skinned?

Wu Liang did not tell Liu Yuyan about the background of the struggle between Green Electric Appliances and Green Group. Dong Mingzhu’s position is unstable and he urgently needs such advertisements to show his face and successfully create personal charm. This is the core of the advertisement. As for the effect of the advertisement, it will not It will be good, Wu Liang did not think too much. At least the entrepreneur is endorsing his own company. Only with such a gimmick can create a good atmosphere of public opinion, and then write some soft text with rhythm, which will definitely do more with less. effect.

Two hours passed in a flash. Except for the second Henggao who went in and returned to the lounge to wait, his expression was slightly relaxed. The others seemed to have determined that they were running with them. After a little silence, they just Various rainbow farts began to tout Henggao, hoping to have more opportunities for cooperation.

The normal time left for each advertiser is half an hour, and the five companies spent a total of two hours, and two of them are almost the time for a company introduction.

When Wu Liang entered the arena, unlike Dong Mingzhu’s reaction just now, she actually took up and greeted the past and greeted her actively, “Wu Dong can go to the battle in person, and Gree Electric is ashamed of it.”

Huahua sedan chair people carry people, Dong Mingzhu gives face so much, Wu Liang also exaggeratedly said, "Geli Electric has a step each year. This is the first place in the country in the field of air-conditioning in Tianchao. It can be recognized by Geli. It is also the honor of our company."

Dong Mingzhu was also afraid that others would not know Wu Liang, so he made a pretentious explanation, "The companies Wu and Dong cooperate with are leaders in the industry. It is also an honor for Green Electric to have the opportunity to cooperate with you."

After the greeting, Wu Liang answered with a smile, "That's it, Mr. Dong, shall we start?"

Back at the seat, Liu Yuyan gave a lecture, and Wu Liang added that as usual, Liu Yuyan spent five minutes introducing the strength of the advertising company. On the client side, several major advertising companies, such as Hailan House, Bodao, and Yakyiya Chewing gum, chocolate, Yolemei, etc., have been bombarded with advertisements all day, and the ears can grind out cocoons, which really shocked the expert team present.

Afterwards, Liu Yuyan introduced the creative starting point of advertising planning from three aspects. “First, Green’s central air conditioner has achieved breakthrough results and broke down industry barriers. The core technology itself is the biggest selling point of air conditioners. Understand the core technology of the Tianchao air conditioner, the compressor is the eternal pain in the hearts of the Tianchao people. Since Green has mastered this technology, then this is the biggest selling point of Green. Therefore, the advertisement does not use household air conditioners as a promotional point, but Extending downwards through central air-conditioning, that is to say, tell everyone,'Look, we can make central air-conditioning compressors, and those for home use are just a piece of cake.'

Second, in the traditional sense, the peak season for air-conditioning sales is in the summer, and the advertising time is also between February and July. Instead, the period after July is the window period for air-conditioning advertising. We choose this time period Centralized delivery is more about promoting the technical strength of the company, and is committed to helping customers make the brand image fuller through different forms of communication combinations, allowing consumers to understand the company and the brand from multiple angles, and from generating resonance, Become a loyal user of the brand and help the brand leap forward.

Third, in the choice of spokesperson, we did not choose well-known movie stars. We gathered a group of fans through their personal appeal to drive sales. Everyone knows that spokespersons have advantages and disadvantages. Once spokespersons have various negative topics, right Brand image will also be a devastating blow, so we tend to let General Manager Dong Mingzhu endorse..."

When Liu Yuyan said this, the expert group suddenly woke up. Some had weird faces, and some couldn't help but laugh. Liu Yuyan's expression was so intense that she was suddenly interrupted by her thoughts, and she was suddenly stuck.

Wu Liang smiled heartily, "Everyone may find it a bit weird, so you might as well continue to listen to Mr. Liu's analysis."

Liu Yuyan glanced at Wu Liang gratefully, and continued to explain, "Which other person can say something that has more weight than Dong Zong's promise? In other words, Dong Zong's promise is more convincing than any star. Similarly, when consumers know that the general manager of Green Electric has stated that their air conditioners are of good quality, what can they not worry about?

Therefore, the advertising plan we give is "Geli masters core technology"."

Some people say that the core of bidding is to rehearse, rehearse, and rehearse.

But the more important thing is to know that your materials are fluent inside and outside. When Liu Yuyan finished his speech, Wu Liang gave him 8 points. I have covered everything that should be mentioned. Of course, I also left some narrations for the expert group to ask questions. At the same time, her tone is confident and enthusiastic. Through her passionate speech to infect the members of the expert group, she basically achieved expectations.

However, this is not enough, there are more details of the plan that need to be carefully demonstrated.