Wuliang Advertiser

When Dong Mingzhu announced the final bid winning result in public, Zhao Qiang's face was obviously flushed, and his mouth trembled, not knowing what he was muttering.

Unsurprisingly, the planning plan of Wuliang Advertising Company was approved unanimously and became the new advertising agency in Green's 2004.

This ending also shocked the other four advertisers present, and the scene suddenly became chaotic.

"Henggao has been cooperating for so many years, how can you say that you are out of the game?"

"Ha ha!"

"Such a good opportunity, I didn't seize it. I thought it was an escort, but the result was... alas!"

"It seems that Wu Liang is not easy, even Dong Mingzhu has conquered it. It's amazing."

Each advertiser has its own ideas, some regret that they did not plan well, some are gloating, and some are not saying anything to watch the excitement. Dong Mingzhu seemed to have expected it, clapped his hands, and said loudly, "Everyone It’s been a hard morning, let’s have a work meal at noon before leaving!"

Zhao Qiang looked around and couldn't help but asked, "Dong, is there anything inappropriate in our plan?"

Dong Mingzhu thought for a while, after all, he still had to have a suitable reason to explain, "The 50 million spokesperson, Gree Electric is not capable."

"Then, except for the spokesperson, Henggao admits that he is not inferior to anyone." Zhao Qiang still asked without giving up.

"After the new advertisement comes out, I will also ask Mr. Zhao to help me with suggestions. I think I should be able to see it next month." Dong Mingzhu didn't intend to get too entangled with this issue, but stood up and left first. , "Everyone, please here."

Wu Liang ate the same working meal once. Because of the large number of people, Dong Mingzhu also deliberately approved some wine and allowed everyone to drink a little. However, Wu Liang still refused to drink on the grounds that he wanted to protect his voice as a singer. Only after aligning the star's identity with his president's identity, it turns out that this is a person at all.

This kind of reason is so high-sounding that companies can only give up, turning their heads and raising their cups to their colleagues.

Said it was a work meal, Dong Mingzhu still patiently accompanied him for an hour and a half, and said some unnutritious things, especially Zhao Qiang did not leave with a stingy anger, which gave Dong Mingzhu a very good impression, and it will not be the future. There is no chance for cooperation.

Zhao Qiang used wine to dissipate his sorrow, and Dong Mingzhu also comforted a few words and toasted a few cups of wine instead of tea.

On the contrary, Zhao Qiang thought it was pity for him, and he said casually, but he drank the wine in the glass in one sip. This arrogance made Wu Liang, who was avoiding alcohol, also very fond of him.

However, Zhao Qiang didn't understand where he was losing. Dong Mingzhu didn't say. The entanglement in his heart was almost written on his face. In addition, it is understandable that his skills are not as good as others. He also thought of cooperating with Geli. There have been brilliance for many years. Now, without such a large customer, the company's development this year may be in trouble, and I can't help but drink too much.

Wu Liang, who originally appeared as a winner, suddenly felt a little bit unbearable. He wondered if he could recruit his brand planner Zhang Mowen. In the end, he still felt a little unreliable. He casually said that he was still a newcomer in the advertising industry. Senior can bring a lot of scenes and words.

Others only regarded him as humble, and also said something unnutritious and chatted awkwardly.

After drinking and eating, Wu Liang didn’t rush to leave in the afternoon. He discussed some details with Dong Mingzhu and showed her the complete network channels. “Geli is subject to major domestic distributors. It is a very good way to build your own network channel without harming the interests of the other party."

In fact, as a successful entrepreneur, Dong Mingzhu is not unaware of the crisis that exists in the enterprise. Green Electric has also tried to establish its own franchise store. Finally, under pressure, he still can't stop it. Right now, Wu Liang I believe that e-commerce channels and traditional channels should be a win-win relationship rather than a competitive relationship, and, if you don’t plan ahead now, the enterprise will ultimately suffer.

The last time Wu Liang said that he has the ability to impact traditional channels. Now that the two parties have become a cooperative relationship, this part can also be scratched with the brand development strategy. Listening to Wu Liang’s opinion should be nothing. harm.

Wu Liang is talking about the coexistence of e-commerce and traditional enterprises.

This proposition is very big. Wu Liang does not intend to talk too much, but recommends two models. The first is to let various regional agents develop e-commerce on their own. However, there are many drawbacks. First, there is a problem of smashing goods. It can't be solved. The second one is the mode of some fast food restaurants like Golden Arch.

Consumers place an order online, and the corresponding local store will complete the order. A similar method can be copied on Geli, that is, the enterprise and traditional channels share profits and develop together. The enterprise operates a business platform and receives orders online. , The model completed offline.

The only requirement is that the level of informatization construction within the enterprise must keep up. This is also one of Wu Liang's concerns.

Dong Mingzhu felt that this was really not difficult. She said, "As long as it can be achieved within the enterprise, it is not difficult!"

Wu Liang scratched his head and could only stretch out his thumb and said, "Dong has the courage. In that case, I will arrange for Ali's team to come. In addition, Guo Wei of Digital China has a lot of successful experience in ERP. He can help. With less effort, I can recommend it on your behalf."

Dong Mingzhu smiled and shook his head and replied, "I know Guo Wei."

"That's best. Finally, I have an unrelenting invitation." Wu Liang asked Liu Yuyan to send an invitation and handed it over with both hands. "Next month, on the 6th, there will be an incorporation ceremony in the company building. Come and guide me."

Dong Mingzhu said in surprise, "I heard about your office building. It is 200 meters high and almost becoming a landmark building. I have to take a good look."

Wu Liang began to sigh, “In fact, with the scale of Green Electric, it’s not easy to build a building like me. To put it bluntly, it’s just a problem of office location. The inspiration for our advertising is not easy. I The bosses can only do something about the office environment, so that they can have more inspiration."

Dong Mingzhu smiled, "It is really a blessing for employees to meet a boss like you!"

Wu Liang replied, “The boss who can make money for employees is a good boss. Mr. Dong will make Green Electric bigger and stronger, and the employees will benefit in the end. We should learn from Mr. Dong. Correct."

"Okay, let's not blow each other!" Dong Mingzhu couldn't help laughing, and after a moment, she seemed to think of something, her expression still dimmed.

Wu Liang didn't know, so he was embarrassed to ask questions, but in the end, this was a rare opportunity to sell favors, and he was reluctant to let it go, so he asked, "Is it about equity?"

Dong Mingzhu also knew that the man in front of him had his own unique insights on capital operation, so he nodded and looked at Liu Yuyan again.

Wu Liang said, "Mr. Liu, go and see how the contract is drafted?"

Liu Yuyan hurriedly got up, still some self-blame in her heart, "How can I not know to leave such a sensitive matter?"

Of course, this is not to blame her, she has seen less, and she still can't realize this.

Wu Liang saw her going out and wanted to bring it to the door, so she suggested, "On June 24, PingAn Insurance was listed in Xiangjiang. Ma Mingzhe still firmly controls the power of PingAn Insurance, looking at its layout. It lasted for ten years and is still struggling with the shareholding structure."

As mentioned earlier, Ma Mingzhe did a few things when he took control of PingAn Insurance. The first was to hire Yuan Geng, the vice chairman of China Merchants, as the honorary chairman of PingAn, and the second was to hold shares through three employees. The company indirectly controls PingAn Insurance.

All in all, his strategy is the diversification of equity, which is very similar to the shareholding structure of some large foreign companies. Obviously, Ma Mingzhe has mastered the essence of it.

Wu Liang cited the example of Ping'an Insurance. In fact, he told Dong Mingzhu that a tragedy like Li Jingwei is too sad. Ping'an and Green have many similarities, and they can be operated in a 5-10 year layout.

For example, Zhu Jianghong, chairman of Green Electric, supports Dong Mingzhu, similar to Yuan Geng of Ping'an.

In addition, the diversification of equity can completely use the energy of distributors to force Green Group to reduce shares in Green Electric. If this good hand is played well, how difficult is Green Electric becoming the second PingAn Insurance?

Dong Mingzhu thoughtful, Wu Liang tried his best, "Besides, there is still me, billions of dollars in funds is still very simple."