Wuliang Advertiser

The documentary of the warm-up is also being played in a loop. The production of such a promotional film is not a new thing for the advertising company.

However, even if this is only a ten-minute promotional film, about 600M, it was edited with TB as the unit of material. This is in a market where the share of digital films in 2004 was only 10%, Wu Liang The strength of the advertising company is really not to be underestimated, and the effect of the promotional film is still extremely shocking.

The strategy of this promo has two aspects, one is creativity and the other is media.

The creative part is simple. Wu Liang has designed so many classic advertisements and can be used in editing. Although the media is slightly single, there are fewer traditional channels, and there are really a lot of resources on the Internet.

Thousands of Baidu’s Tieba, search engine, Alibaba Mall’s various recommended location resources, bidding rankings, gold coins, Fujixun’s pop-up window, interest tribes competing with Tieba, blog advertising spaces, electronic product recommendations from Dapingyang Computer Network, etc.

It can be said that Wu Liang basically integrated the major Internet traffic portals in later generations and put forward the concept of "advertising alliance".

Generally speaking, the traffic portals are search engines, navigation websites, other external links, direct access, and social media. Among them, the first three have basically formed a slightly loose alliance under Wu Liang's intervention.

For example, in every single advertisement that Wu Liang receives, one or more traffic entrances will be given on the Internet. At the beginning, the price of these advertising spaces was almost half-sold and half-free to the advertisers. The purpose It is also cultivating advertisers' attention and demand for traffic.

However, with the low-cost and efficient dissemination of Internet advertising, many businesses are keenly aware that many people still like to search for relevant information about the products they need on the Internet. With the traffic entrance, everything is much easier. Whether in the browser or Taotao.com, you can always find what you need.

Therefore, the two important messages from the promotional video, the traffic portal and the advertising alliance, were basically captured by everyone, especially Ma Yun, who has a nearly pathological demand for traffic, found Wu Liang for the first time, to understand this aspect. Information.

However, Wu Liang was busy turning around. There is no time to deal with him. He just raised the wheat in his hand and explained dumbly, "I'm busy, I'll talk about it tomorrow!"

At seven o'clock, the big screen went black. Everyone thought that Wu Liang was about to take the stage to give a speech, but it didn’t happen. He just smiled and stood on the side of the big screen and gestured for everyone to continue watching the big screen—he set aside for everyone. The first MTV.

"I speak for myself".

The music sounded, and there was a narration first, "People who have never been young can not appreciate the prejudices of the world."

At the beginning, Wu Liang wore a white T-shirt with the big characters "Wu Yinliang" hanging on the back to deliver the courier, knocked on the door of a villa, and the woman suggested that Hongning open the door, with a happy expression on her face and Wu Liangsi Looking at each other, it is a pity that Zhang Hongning's mother snatched the courier box from her daughter and closed the door.

MTV sang a song with three short stories as the background.

This is an unusual advertisement. It is a realistic portrayal of young people who are struggling now. Even if everything you are working hard is not affirmed by others, you can't give up lightly.

Six minutes, the time is not short. The most impressive thing is that the red express box of "Wu Yinliang" is very eye-catching. This is a special express box for the sub-brand of Dapingyang Mall. Wu Yinliang is a subsidiary of Dapingyang Mall. Although this is not without suspicion of being hot, Wu Liang can take down the trademark of MUJI's bed linen products, and naturally will not miss the registration of the e-commerce category, whether it is website, brand, or packaging. Wait, Wu Liang has Guo Yiwu and Zhang Yaotao to help with the appearance patents that he even applied for. It will be enough to make a phone call to explain these things.

"I am Wu Liang, I speak for myself!"

The music stopped, and there was enthusiastic applause. No one thought that Wu Liang would actually appear in this way. Even when Wu Liang stood on the stage, he still repeated the words in MTV, " I am Wu Liang, and I speak for myself! The applause was very warm, thank you very much, but I saw someone did not applaud, and the wind is clear, sorry, accidentally became your competitor!"

Ma Yun sat in the audience, stood up and waved to everyone, smiling happily. She didn't seem to mind Wu Liang using him to tease, but instead extended her thumb to like.

This is very windy. If you lose, you don’t lose. Whenever you have the opportunity, you will always choose to stand on the righteousness to crush you and perform dimensionality reduction attacks. However, it seems that he will always not have much in front of Wu Liang. Cheap.

This kind of opening is different from many very formal business dinners. An MTV opening has earned enough attention and also reflects the strength of the advertising company.

The outsiders watch the excitement, the insiders watch the doorways, from the production of MTV to the analysis of advertising creativity, even the red packaging box is extremely eye-catching and impressive among the MTV with plain colors.

In addition, Wu Liang personally endorsed the Dapingyang Mall website. This topic is also extremely gimmicky. Regarding this, Wu Liang did not stingy and said a few more words, "Actually, creating this song is not my main purpose. Dapingyang Mall has already opened, and electronic products are sold tepidly. Compared with Feng Qingyang, my size can be wiped out by people rubbing my fingers! However, the mall CEO Liu Dong gives me all day long Crying poor, saying that I am not a good advertiser, and I don’t even know how to promote my own company. This makes me angry!"

Liu Dong and his girlfriend An Kaka were also sitting at the scene. Wu Liang teased him, and he stood up and waved to everyone to brush up on his presence.

"Well, I admit that I have eaten your excitement, which is tolerable or unbearable, so I have this MTV." Wu Liang watched Liu Dong express his helplessness, but he changed the topic and explained In order to attract your own creative source, "However, what I endorsed is still inspired by Dong Ming and Zhu Dong of Gree Electric. I think it is safe to go on the road first to attract you. late!"

When Dong Mingzhu saw Wu Liang talking about himself again, he also stood up with a smile and waved to everyone. Many people who did not know her knew that this strong woman who could sit next to Wu Liang was actually the head of Green Electric. The head of the head, the words "good air-conditioning grid made" heard all the ear cocoons.

She was able to sit as the guest of honor, and everyone she knew could have predicted that Gree Electric was cooperating with Wu Liang Advertising. Hearing what Wu Liang said, it was obvious that Dong Mingzhu also planned to use himself This endorsement is fun.

An advertisement that can arouse enough topics can be successful only by relying on the huge spread of the advertisement. Looking at Wu Liang, he can sing well in planning. Such a great MTV and advertisement are connected. This talent is probably the only person in the Tian Dynasty. Cooperating with such a powerful company, this trip really didn't come in vain.

Of course, Ye Maozhong was also amazed by Wu Liang at the scene. He himself admitted that perhaps he could be regarded as an expert in the local advertising. However, the sensational routine is really much worse than Wu Liang. Ya Chewing Gum’s "Sweet and Sorrow" now has an inspirational advertisement for "I speak for myself". He couldn't help sighing, "This talent, hey, evildoer."

"I want to compliment myself, I can definitely rely on my looks to eat, but I depend on talent, haha!"

Wu Liang’s golden sentences frequently come out. It’s impossible for the atmosphere to be good. Of course, there are still many media reporters who are quickly recording all this with a small book. The media reporters should be the small group of people who are good at speculation. They laughed at this sentence. .

Wu Liang finished talking about MTV and talked about the promotional video just now. "You must have seen our promotional video just now. In terms of media, there is an advertising alliance. Please allow me to leave a narration. Tomorrow afternoon, I will be with BAT. The big guys discussed together, and here is to mention this concept.

I can stand here today, and I cannot do without the support of everyone present. There are many people who want to thank, but I will say one by one, I am afraid I will not eat the food!

Ha ha!

So, a thousand words are turned into a glass of wine, I wish you all a happy life, a smooth work, and a bright future!Cheers!"