Wuliang Advertiser

After the visit, I returned to the hotel at noon. After eating the buffet, I took a short rest. Mr. Li and Mr. Zhao said that there would be a meeting in the afternoon. Wu Liang had no choice but to send the two to the car.

He himself took a short break for an hour. At 2:30 in the afternoon, he held a small forum in the hotel's conference room, which was based on the model of the Tianchao Internet Conference, with a large screen and a circle of sofas.

The content has previously been revealed to be the advertising alliance, to be precise, it is the advertising demand-side platform. Wu Liang put forward the concept of "DSP, Demandsideplatform" at the beginning of the article, and then handed it to Feng Xiang to report.

When Feng Xiang came to the stage, he bowed and introduced himself, "Everyone, I am Feng Xiang, the director of the DSP platform of Wu Liang advertising company, please allow me to show you a brand new advertising agency model."

The preparation of the DSP platform is an inevitable trend in the development of the centralized agency system for Internet advertising. This concept is based on the disadvantages of the Internet.

This is the audience of advertisements, such as lipsticks. The target audience of advertisements should be girls. However, online advertisements cannot identify whether the person sitting in front of the computer is a pretty girl, a big guy or a dude. In this way, Advertisers have spent a lot of money to promote the results are not very satisfactory, and advertising costs are also difficult to rise.

Therefore, most of the current advertisers are mainly consumer products.

After all, technical restrictions and market environment restrictions, the living space of online advertising is still slightly embarrassing.

Wu Liang has basically instilled a vague consciousness that online advertising is very fragrant to his customers through the early half-sale and half-delivery method on his customers. Through nearly a year of promotion, especially Fujixun’s own advertising Business profitability has far surpassed some traditional industries. Qianbaidu has also achieved profit by relying on advertising business. Alibaba is also soft in making money.

Originally, I was thinking of waiting for the idea of ​​waiting for the market to mature again. However, the listing of Qianbaidu has been included in the plan. Wu Liang wants to increase the profitability of Qianbaidu through the DSP platform, and let him be listed on Qianbaidu. During this gluttonous feast, the food was more plump, so there was this urge.

Feng Xiang bluntly said after introducing himself, "Since it is a platform, the first function is naturally to integrate resources."

As soon as the integration of resources was proposed, Ma Xiaoju and Ma Yun understood instantly. Wu Liang also taught the two in the Xizi Apartment about this topic. Obviously, what Wu Liang has to do is to integrate network media resources.

What Ma Xiaoju thought was, no wonder Wu Liang insisted on holding on to the tribe of interest. Now it seems that his purpose is very clear.

In the same way, Li Yanhong thought the same way. He finally remembered now, why Wu Liang didn't forget the post bar because he was waiting here.

In the same sentence, the integration of resources is the empty glove white wolf. The problem is that Wu Liang is not empty-handed. He has posts in his hand and is interested in tribes. The most important thing is that he is still a major shareholder of Thousand Baidu Ali Fujitsu. If there is one I am afraid that Wu Liang is the only one who can make DSP.

Sure enough, Feng Xiang used a case to elaborate on how advertisers operated before the establishment of DSP after talking about the integration of resources.

He chose a pair of small umbrellas.

This can be regarded as Wu Liang’s first successful partner. Moreover, things like small umbrellas are really not suitable for advertising on TV. Even the posters of outdoor advertising platforms are extremely obscure. Then, online advertising is the most suitable. The place.

Feng Xiang also pointed out this point, "Everyone knows that advertising these things on TV seems a bit out of date? After all, the people of the celestial dynasty are still relatively reserved. What should we do if we teach bad children?

Therefore, from the beginning, the medium of Double One’s choice was the Internet. Every festival, Double One will post its own posters on the Tengxun blog, because the posters are indeed wonderful and feed back the traffic of the Tengxun blog.

In addition, Double One's online sales channels are mainly Taotao Mall, and its bidding ranking is also the first of its kind.

Product introduction is not enough. The keywords of Double One are "waterborne polyurethane, double one, ultra-thin, 001, 003", which are paid a lot to Qianbaidu every month.

Of course, the investment in advertising does not stop there. Tieba, interest tribes, and major websites have their own advertisements, and behind the advertisements are links, which in turn imported traffic for e-commerce platforms such as Taotao Mall.

This is a mutually beneficial relationship."

After Feng Xiang introduced the launch channel of Double One, he briefly paused, "But, as everyone knows, my boss, Mr. Wu Liang is a shareholder of Thousand Baidu, a shareholder of Fujixun, and a shareholder of Ali. Turning the elbow inward, everyone can understand, but these popular advertising resources are pinched into their hands by the boss at the price of cabbage, obviously not in the interests of Li Dong and the two Ma Dongs, right?"

Li Yanhong sat down with no expression on his face. The most painful person in the middle should be him. When Wu Liang got the exclusive right of Tieba from him, he didn't care too much. When Tieba soared, he had regretted it. Too much, he still can't feel resentful because of Wu Liang's clever arrogance. Who made him face the embarrassing scene of thousands of members making trouble?

However, driven by Tieba, Qianbaidu’s own traffic has doubled. He really can’t hate it, especially Double One. Not only does it invest in Tieba, but there are also a lot of ads on Qianbaidu’s website. It was enough that Wu Liang brought his customers to enjoy this door-to-door income.

Therefore, what Feng Xiang said, he understands very well, what he cares more about is what this DSP platform can bring to him?

There are also two horses with this idea. Also because of Wu Liang’s intervention, the prices for Double One are relatively favorable. As for how much Wu Liang can take with one hand, they are also very curious, Feng Xiang Asking this, Erma smiled slightly while sitting on the stage, but shook his head and said nothing.

The gossip that Wu Liang is a major shareholder of BAT, which is not a gossip, still arouses the interest of many people, especially Xiong Xiaoge, who has a clear understanding of the valuation of these companies, Fujisun Valuation 80 billion, Ali Ma Yun himself said that it is at least 20 billion, and there is always a market value of hundreds of hundreds of billions. Then Wu Liang is a shareholder of these companies, and his worth is at least 30 billion. The more he thinks about it, the more bitter he is. Woke up early and rushed for a late episode.

How to say the valuation thing, as long as they recognize each other and the market recognizes, the valuation is there. It is precisely because of Feng Xiang’s introduction that not only the three BAT, but also the fathers of Wu Liang’s Party A are also a little confused. "It turns out that the man who worked with me has always been the richest man?"

Feng Xiang watched the horses move slightly in the audience, and went on in no hurry. He also knew clearly that he was able to point out that Wu Liang was a shareholder of these three companies, and he had obtained Wu Liang’s permission. The purpose was also In demonstrating his own strength, "In addition to a few portals, Wu Liang also has enough right to speak in the few portals that have come down, especially in the advertising business."

Therefore, Feng Xiang's confidence is very strong. He throws out his own idea, "Originally, you could sell a high-priced advertising space, but in the end it sold cheaper, and it was a little loss. This is the first.

Second, our advertising company has mature experience in Internet operations and knows which advertising spaces have high traffic and large audiences, but there are still many advertising companies that do not have this business at all, which is troublesome.

For example, Green’s President Dong is always at the forefront of the Internet, and wants to make a wave of advertisements on the Internet. Her media specialist contact Qianbaidu, contact Ali, contact Fujisun, contact Dapingyang, and then contact those in China. Portal website, even if he has three heads and six arms, he can't take care of so many websites in China, right?And he has to do the evaluation of the advertising effect, which is exhausting him.

So, is there such an advertising trading platform, similar to stock trading software, that bids all advertising spaces?"