Wuliang Advertiser

"When a user visits an advertising space page, the ssp (Sell-sidePlatform) seller platform sends an access signal to the AdExchange advertising exchange platform to inform that there is a request for access. ssp sends the specific information of the advertising space, such as the site, the lowest bid, and the approval The DMP data management platform analyzes the matched user attribute information and sends it to each DSP. The DSP starts bidding for the advertisement display. The winner of the bidding can display his advertisement on this advertisement slot and let users see it."

This is an introduction to the DSP implementation mechanism in the framework agreement. At the same time, a simple icon is used to clarify the implementation process, which is easy to understand.

It's just that Internet people like to pretend to be a beep. You can't highlight your own beep without writing a few abbreviations in English. Of course, Wu Liang will not miss such an opportunity.

This is the case on paper. In fact, in order to understand in detail, Wu Liang gave them an example, “For example, the shoes of Feiren Qiaodan want to advertise online. The target customer is male college students in their 20s. The process is divided into the following levels. To confirm the promotion channel, you can choose Fujixun Sports, the sports website of the portal website, and some professional forums, Qiaodan Post Bar, etc.;

Confirm the target customer attributes, that is, 20 years old, male, college student;

Make promotional materials, such as the big screen banner on the homepage;

The last step is to buy advertising space, which is the process of buying advertising.

For Tengxun Sports, there are many places where you can advertise on the web page. It is too troublesome to sell one by one. Pony, you put these advertising spaces on the AdExchange platform, which is equivalent to placing them in the vegetable market selling advertising spaces I set up a booth, and managed the layout of the advertising space placed in the vegetable market through SSP, so as to better sell the food that is the advertising space.

For AJ, they come to this vegetable market through DSP, and the bidding system helps them calculate how to buy more vegetables that meet the promotion requirements under a limited budget.

Therefore, DSP wants to advertise, and it is used by companies that have a purchase demand for advertising positions, called the demand-side platform."

For a detailed introduction, Wu Liang simply opened the notebook and explained these specific terms one by one. Each specific term represents the latest technology and can fully support a new company.

For example, "cai" here refers to cookies that meet the criteria of "male 20-year-old college student", and the people who collect the food are the so-called data providers.

For the Internet, after knowing a very clear process, the technical realization is not particularly difficult. They are all things at the application level. As long as there is enough time, they can definitely be solved.

In particular, after Li Yanhong read this picture, he almost understood that the original bidding rankings were all imitated by him. Now Wu Liang has made a big step forward on the basis of his rankings. This is simply a future for Qian Baidu. Development indicates the direction of development.

Wu Liang saw in his eyes, a little proud, and asked Li Yanhong with a smile, "robin, is it worth it?"

"Value, of course, value!" The meaning of value, one is the development direction, and the other is, of course, that it can tell a good story to investors all over the world, so as to get rid of the so-called "world version of Gu Ge" recognition. Li Yanhong is very clear.

He is more aware that Qianbaidu is actually a real Internet advertising company. This is his main business and advertising demand platform. He can learn from it. This is his biggest gain.

Li Yanhong couldn't help but think of the profit model of Thousand Baidu at the beginning of its establishment, selling advertising spaces in the name of members. It has only been two years. Driven by the young man in front of him, the development of Internet advertising in the sky is described in four words with each passing day. It's not an exaggeration. At least he has made a profit, and the road to going public will become smoother and smoother, and a smile will appear on his face.

What Wu Liang wants is this moment. As far as technology is concerned, he is the ability to sell his mouth. He really wants to develop it himself. He can be crippled by others. Such conceptual things are left to Li Yanhong. He eats ready-made things. , Think about it very fragrant.

After the contract was signed, Wu Liang basically had nothing to say. He marked out an office building at will. "The location of the new company is on the 28th and 29th floors of the Advertising Building. Everything is readily available. Each house has 30 technicians. give me."

Ma Xiaoju was the first to oppose, "I have said that I have 29 floors, but now there are two floors missing."

Wu Liang slapped his head, and said depressed, "Yes, 30th and 31st floors, I will arrange it myself."

Ma Yun originally thought about whether the staff should give it, Ma Xiaoju agreed. He didn't need to be arguing about this matter himself, so he asked about the general manager.

"The general manager, of course, is Feng Xiang, and each of the other families will send a person to become the vice president." Wu Liang had planned for a long time, but Wu Liang felt a little uneasy in his heart whether such a structure could be completed. He is a shareholder of these companies, but this kind of alliance company has the most ridicule. "In fact, every technology in the middle can be done by everyone. What I need is to integrate resources. Who feels that it is a disadvantage? The sale is cheaper, it’s okay, money is nothing, but if anyone affects my progress, don’t blame me for turning my face and denying people."

The originally beaming joyous atmosphere instantly became repressed. Ma Yun had never seen Wu Liang say cruel words, and was a little dazed at this time, so she heard Wu Liang continue to explain, "Although I have Wu Liang under the name Unscrupulous, But I think that for the four of you, I am kind and righteous. I want money for money, and profit model for profit model. Even your company’s board of directors is lazy to participate, and I have never caused any trouble for you. , I am not asking for much."

Ma Xiaoju intends to ease the atmosphere, “I’m serious. In business, business, this kind of platform is 100% good for our companies. Goodman, rest assured, it will definitely satisfy you.”

Ma Yun’s perspective is even higher, “As far as the understanding of the Internet in the sky is concerned, Thanos is the first person you deserve to be, so you can do what you say!”

Zhou Hongwei is naturally the only one looking forward to Wu Liang, "Master, rest assured!"

When the master yelled out, everyone turned their heads and stared at him in surprise. Zhou Hongwei touched his forehead, "What's wrong?"

Ma Yun screamed, "Okay, Jay Chou, don't know how to treat each other for three days, when is it?"

Zhou Hongwei smiled, "When selling 3721!"

The main purpose of the Dapingyang Computer Online Market was to raise funds to acquire 3721. As a result, Lin Huairen failed to complete the acquisition. Instead, he folded himself in. Only afterwards did 3721 annex Dapingyang Computer. In terms of value, Zhou Hongwei is not inferior to the BAT present. He was able to express his position in this way and completely awakened everyone present.

We must know that the products of Dapingyang Computer Network are not only a kicked website, but also the Sozhu input method, which has occupied almost all computers in the sky, whether it is an office or a personal computer.

In addition, the anti-virus software and firewall of Qihu 360 also seized the market in a short time by being free of charge. The technology is not very good, but the free of charge is enough to cause a strong psychological impact on people.

Similarly, 3721’s business also includes search engines and e-commerce. In addition, Dapingyang Computer Network focuses on electronic products and specializes in industry segments. Sales are not large, but the reputation is good.

Needless to say, the browser is directly bound with anti-virus software. He did almost all the business of BAT alone. If he really annoyed Wu Liang, Wu Liang left the three of them and went all out on Zhou Hongwei. Burning money, thinking about it, feels scary.

So Ma Yun made a stern statement, "Thanksgiving, do you still accept apprentices? Count me?"

Wu Liang gave him a chance, "Pull it down, you are the originator of e-commerce in China, how can I!"

That's what Ma Yun said. To liven up the atmosphere, it was precisely because of his interruption that Wu Liang's crit was turned into a warning.

However, in business, wealth and silk are touching, the little whip should be waved.