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After talking about DSP with the four BATP companies, Wu Liang's major event can be regarded as an end.

The time in the afternoon is actually very precious. Wu Liang’s move-in ceremony ended perfectly. There is no need to pay too much attention to the work related to the venue. Of course, his attention is also focused on the possible cooperation. In the afternoon, most people are not too concerned. There are so many things that I will not let go of finding suitable cooperation opportunities, and Wu Liang is the same.

The first item, of course, is the problem of Geli’s e-commerce channels. He caught Ma Yun and Zhou Hongwei and visited Dong Mingzhu.

The conceptual things that Dong Mingzhu has been struggling with in the past few days have been puzzled by Ma Yun one by one. Without the burden, he is naturally in a good mood. After thinking about the future, he has a new understanding of e-commerce channels and physical channels. Without a loss, Wu Liang made an appointment with her to shoot the commercial the next day, and hurried to the next stop.

The second cooperation is naturally the lack of a single-channel magic computer.

As mentioned in the previous article, the best part of Shentong Computer lies in its management. The procurement channels and distributor channels are very successful. Any problems that arise on the spot can be reported to the chairman’s ears within three hours. This decision-making mechanism allows God Your sales mechanism is very flexible.

It is the same as the strategy for Dong Mingzhu, and it is also an e-commerce channel issue. However, this time, Wu Liang’s plan is that the model of online and offline products is different, and the model is directly shipped by the manufacturer. Wu Haijun said that it needs to be considered. consider.

His prudence is the same as that of Dong Mingzhu. Wu Liang did not expect to be able to negotiate the matter in one go. He also said, “There are many merchants on the Internet of Pacific Ocean Computer, and they are also making brands. Dong Wu can check it out!”

The implication is that these retail investors can build their own sales channels and build their own brands only by relying on e-commerce, and perhaps one of them will take the lead.

Wu Liang was not idle in the afternoon, and Chu Ziman was also not idle. He brought Deng Yuwei, the general manager of the best generation, to visit the general managers of these pharmaceutical factories and put forward some of his own needs. For example, special packaging suitable for online sales, such as econazole nitrate spray used by Bai Zheng to treat beriberi, has been selling well.

Inspired by this, a variety of "net celebrity" products turned out — potassium permanganate solution spray, lidocaine spray, etc., with exquisite packaging requirements, completely different from the physical store sales.

As for the use of these products, they are all mature medicines, but they are used in a different place, such as potassium permanganate solution spray. Baizheng is used to spray shoes for sterilization. It is said that the effect is good.

As for lidocaine, Chu Ziman explained in a very academic language, "For local anesthesia for skin and mucous membranes, the instruction manual adds a sentence on the basis of the original product. I will arrange for someone to connect with you. ."

Zhang Siming of Haiwang and Wu Changhai of Yangcheng Pharmaceutical said immediately, "The finished product will be produced in three months!"

These things cannot be counted as medicines in the strict sense, but there is definitely a demand in the market. Anyway, they are much stronger than those with herbal pure Chinese medicine preparations and the actual main disinfectant ingredient is triclosan.

In Chu Ziman’s words, the unspeakable concealment of many people now is that they really don’t know what to do. It is better to turn to a search engine than to the customer service of Hao Yishi. Some simple medicines can always give reasonable answers to what kind of diseases. Suggestions.

This is different from seeking medical advice. Customer service keeps this in mind, and only explains and explains the medicines. The pharmacist team of Hao Yishi is responsible for this part of the business.

Of course this is only a very small part of the cooperation.

Li Yimin of Yangcheng Medicine formally put forward the demand for shares.

The effect of Haoyi’s investment in Guangdong province is visible to the naked eye. On average, two stores are opened a week. Haiwang Biotech invests 200 million yuan plus Haoyi’s own 200 million, for a total of 400 million. Two hundred stores will be opened within a year. One family holds a discount event, and each discount event has a long queue and is very popular.

As the largest pharmaceutical company in Guangdong Province, Li Yimin, the head of the Yangcheng Pharmaceutical Industry, naturally took it in his eyes. He couldn't help but be anxious. Even his wife would arrange for him to buy some medicines like this for a lifetime.

After hearing too much, Li Yimin would actually go, but after he went there, he realized that things were completely different from what he had imagined. For example, he went to a pharmacy to buy anti-fever medicines, and Haoyi’s clerk would first ask him whether he was an adult or a child For adults, acetaminophen will be recommended, and children will recommend acetaminophen in children.

Then, he would recommend which manufacturer to buy and so on.

As mentioned earlier, when He Xiuxian was making the door of Qin Ling Pharmaceutical’s Maca Health Wine, Wu Liang once introduced him to the importance of the store counter, and 60% of consumers would choose the wine recommended by the clerk.

It is the same internally, especially for these common medicines, and it is not recommended by any small factory. It is often recommended by big brands with strong technical strength, and Yangcheng Pharmaceutical also has them.

However, the most embarrassing place for Li Yimin appeared. He obviously wanted to buy a box of his own large white film. However, the other party recommended his competitor's. He deliberately asked the last sentence, "Yangcheng Pharmaceutical Is it not good?"

The clerk's answer was, "They are all produced by well-known domestic pharmaceutical companies, and the effects are similar, but Yangcheng Pharmaceutical will be more expensive!"

It is true that the pricing strategy of Yangcheng Pharmaceutical is high and the quality is stable. However, among the general population, the ingredients are the same. Would you tell me the efficacy?

The clerk's answer cannot be regarded as a deception, but it is precisely because of this introduction that the original purchase of Yangcheng Pharmaceuticals and the purchase of other brands is troublesome.

This is the importance of channels. Li Yimin came to the door and had another idea. His decision came from Jiaduobao. Originally, the contradiction between him and Chen Hongdao was brought together by Wu Liang. Yangcheng Medicine was not only based on Wang Laoji. The brand's shareholding has solved the problem of losses in the Wanglaoji factory of Tetra Pak Pillow, which was already half-dead, and this success made him understand the true meaning of the phrase that Shuye specializes in.

The most important point is that JDB’s operation of Wanglaoji ultimately benefits from the "Wanglaoji" brand, and the brand value is also one price a year. It seems that the 100 billion brand that Wu Liang once claimed is not difficult to achieve.

This model seems to work well on Hao Yishi, especially when he heard that Haiwang had acquired a stake of 200 million and got 10 points of shares, he couldn't sit still anymore and found Wu Liang.

Wu Liang welcomes the existence of a major shareholder like Yangcheng Pharmaceutical with both hands. Such a share purchase is completely different from a lack of money to sell shares. At the beginning of the year, Hao Yi’s valuation was 2 billion. Now Wu Liang dare shouts 4 billion, premium is one part, and Haoyi's real estate appreciation is another part.

The most important thing is that it is only less than three years from the 2007 housing price surge. To develop into a national chain in three years, the funds required are massive. Even if Yangcheng Pharmaceutical invests 400 million in, three years later, press Calculating the change in house prices, 400 million has changed to 1.2 billion, and Haoyi has 80% of the shares, which is an increase of nearly one billion in assets.

Not to mention the strong supply capacity of Yangcheng Pharmaceuticals. If there is an incident like SARS, Yangcheng Pharmaceuticals desperately explodes its production capacity, and Haoyi can also eat through its strong terminal sales capabilities.

This is also a win-win situation.