Wuliang Advertiser

This kind of cooperation has not ended. Wang Wei also has a headache now. He asked Wu Liang, "The biggest problem I face now is not the logistics between cities, but the last mile transportation."

The last mile, this is one of the problems faced by all express industries.

When things arrive, it’s better if you have a mobile phone. Make a call to make an appointment. If you don’t have a mobile phone, you can find the remaining phone, even if you put it at the guard.

What he is most entangled with now is, "The customer bought a manhole oyster. When the item arrived, after the phone call, the customer said that he was working overtime and delivered it at night. The courier went downstairs and couldn’t deliver it. When the night came, the courier was tired. Scream, it's really hard!"

In this situation, Wu Liang himself has done a lot. It is very simple. The rookie station is the best solution. It is amazing. The station is equipped with a freezer and some express delivery that needs to be frozen can be put in.

He thought for a while, and then called to Dong Mingzhu, "Dong, Mr. Wang has encountered such a thing, do you think this will work?"

The innate condition of the post station is that there is enough express delivery business to support the normal profitability of the post station, otherwise, whoever is full will be able to collect the express delivery.

Wu Liang throws out the post-station model, and Wang Wei's first worry is whether it can be built.

Wu Liang asked Ma Yun to come over again, and Ma Yun gave his opinion, "A place with a large amount can be run as a separate station. If there is no amount, you can consider looking for a small shop or the like to entrust cooperation. It is nothing but profit. Part to the head of the commissary."

In fact, many couriers do the same. Now it is nothing more than regularizing the original loose canteen. When people are used to going to the canteen next to the community after get off work every day to pick up the courier, after a long time, when the habit is developed, this is nothing. problem.

Wang Wei’s case was exclaimed, “In this way, if the courier cannot deliver the express, part of the profit will be distributed to the commissary, which is equivalent to a win-win situation.”

Dong Mingzhu interjected and said, "If the standard configuration of the station includes a freezer, as long as the contract is signed with Shunfeng, the purchase of the freezer can enjoy a ten-point discount."

Wang Wei first expressed his gratitude to Dong Mingzhu, and then asked doubtfully, "Geli Electric also makes freezers?"

There is also Wu Liang who is also puzzled. It was 18 years after the acquisition of Jinghong Refrigerator by Geli, but when the predecessor of Jinghong Refrigerator Luzhou Jinghong Electric was founded, Wu Liang really has forgotten.

Dong Mingzhu’s explanation is, “Geli provides compressors for many manufacturers, and many freezers manufacturers OEM.”

The implication is that only one air-conditioning industry cannot satisfy Dong Mingzhu's appetite. Diversified development is in line with the long-term development plan of Green Electric.

What Wu Liang thinks is that Geli is not well-known for refrigerators and freezers, and it seems easier to enter the market from a freezer than from a refrigerator.

However, Wang Wei seemed to be a little worried, "Foundry, uh, how?"

It doesn’t seem surprising that Wang Weihui thinks this way. However, the fact is that when many people choose refrigerators in large shopping malls such as China Magnesium, they always pull out different refrigerators for comparison, saying that this compressor is good and that the workmanship is good. Strong wait.

However, in fact, the one who can say that the workmanship is strong is a real layman, that is, the two refrigerators of completely different manufacturers and models placed in front of you may be products produced by the same production line in the OEM factory.

So Dong Mingzhu told the truth about the foundry, Wang Wei was a little worried, Dong Mingzhu could not explain, if she glanced at Wu Liang, there was a taste of expectation in her eyes.

As a middleman, Wu Liang naturally understood, but he smiled and asked, "Omar?"

Sure enough, people who know really know everything, Dong Mingzhu smiled and answered, "Yes, the largest refrigerator manufacturer in Guangdong Province."

Omar refrigerator foundry does not have much reputation now, that is, people in Guangdong province know that Wang Wei seems to know this, and suddenly realized, "If it is Omar, then there should be no problem."

Wang Wei Songkou, Dong Mingzhu also relieved, and said, "Omar intends to use its own brand to enter the market, and I can help with their advertising business."

This is the benefit of the so-called middleman, and Wu Liang was also surprised, "Oh, this is a surprise!"

Everyone laughed, and Zhang Yupu, the only person with the worst sense of existence, was convinced. The time these big bosses sat down to eat was a big deal. No wonder these southern companies always get better and better.

Everyone finalized their cooperation intentions and once again looked at Zhang Yupu.

Wu Liang led the line and invited Zhang Yupu in to play. As an old guy who has been up and down in a state-owned enterprise for nearly forty years, if he doesn't understand this truth, he won't be chairman.

The general of Wu Liang is really wonderful. He seemed to see Zhang Yupu’s embarrassment and added another fire. "If Mingguang Dairy wants to establish a low-temperature cold chain channel across the country, it will be at least hundreds of thousands of companies. The number of related facilities is definitely not a small number. Enter early to seize the opportunity."

Zhang Yupu gritted his teeth and agreed, "Okay, 130 low-temperature refrigerated trucks will be delivered in three months. I will pick them up."

Wu Liang laughed and held up the wine glass, "Zhang Dong, courageous, come, let's work together and have a good cooperation."

The scene of everyone toasting and celebrating attracted the attention of most people, not surprisingly, many people saw Wu Liang talking and laughing, thinking this was an opportunity to contact Wu Liang, of which there were two.

An Jiliu brought a company that made cosmetics, and the other was a razor manufacturer introduced by Moguang Guo Lijuan.

The cosmetics company found Wu Liang's advertisement. Naturally, it values ​​the emotional appeal of the advertising company. The price is not low, 10 million yuan for an advertisement.

The razor is a well-known flying guest in China. It has just been designated as a key brand for the celestial market. This title is of course designated by the Mo City government.

Wu Liang's strange thing is, why didn't Mo Guang pick up?

Guo Lijuan did not say, but instead threw the problem to the chairman of Feike Li Caiceng, "Mr. Li, it's up to you!"

Li Caiteng was busy introducing himself first, and then he said his confusion.

"For many years, Feike Electric has always controlled the low-end electric razor market with a price of about 100 yuan. It is clearly differentiated from the high-end Philips in terms of price. Philips’ so-called market monopoly of several thousand yuan with three heads."

From an emotional point of view, because of the emergence of flying passengers, Philips is no longer so high and let the people pay the IQ tax. On this point, Wu Liang strongly agrees.

However, the problem is also based on this. Li Caiteng explained embarrassingly, "Flyker, established in 1999, after five years of development, is basically regarded as a well-known brand in China, and the problem also lies in imitation.

People still choose Philips when they are not price-sensitive, and those who are price-sensitive will choose Philips, which focuses on low-end products. The price of Feike is a little embarrassing. Therefore, I want to use advertising to let me choose low-end Philips People choose us."

Wu Liang finally understood that what Li Caiteng wanted was to change, not the price of the product, but the increase in the premium of the brand.

Let’s use the analogy of Prada: the same clothing, the same suit, and a suit without a brand to compare it with Prada. You may be willing to spend tens of thousands of dollars on a Prada, but in fact wearing it on your body is not the same as without a brand. The same, but there is an emotional value here, which is determined by the consumer psychology of consumers.

Because of this consumer psychology, you must mold your brand into an image that is higher than other brands in the eyes of consumers. With this image, the premium of the brand becomes a natural thing.

Such a brand premium is placed on a small razor. With such an advertisement, Guo Lijuan immediately thought of Wu Liang, "This kind of demand seems to be only you can eat!"