Wuliang Advertiser

Wu Liang understood this demand very well, and put forward it bluntly, "Well, the brand is premium, okay, I'll take this list."

Guo Lijuan gave Li Caiteng an expression of "I knew it", and then smiled and asked from the side, "When you see Dong Wu, you will be fierce and successful. If you say it, listen to me?"

Wu Liang was stunned, is this a test of his own?

However, Wu Liang will never let go of such an excellent opportunity to pretend to be a beep. After a little thought, he told a story, "The boy in the rebellious period is getting older, and the communication between him and his father is much less. One day, the child started to use a razor, but he always cut small cuts on his face and his beard was not clean. The father thought this was an excellent opportunity to communicate with the child. However, how to communicate is a problem."

Wu Liang didn't continue in the middle of talking, Guo Lijuan asked with a smile, "Parents are the best teachers for children?"

Wu Liang is very clear about this advertisement, but there is the feeling of picking up people’s teeth. This is not Wu Liang’s ultimate goal. He explained with a smile, “There will definitely be scenes of father teaching children how to use razors in the story. This is only part of it."

Guo Lijuan asked, "What about the others?"

"Of course it is how a qualified father communicates with a boy in the rebellious period!"

Guo Lijuan was a little angry, "Speaking half way?"

Wu Liang was a little helpless, "Advertising creativity, it won't make sense to say it, it will definitely touch the tens of thousands of fathers in the heavens!"

This is the truth, Guo Lijuan is also somewhat helpless.

Angie Liu interrupted to talk about cosmetics, "Boss, the creativity of cosmetics, do you think?"

Wu Liang didn’t cherish this advertisement idea. “I plan to do this. Ask a bunch of smart guys to shoot the advertisement. After you put on makeup, you will become a charming little girl, how about?”

The cosmetics boss had a headache, so he shrank first, "Wu Dong, I admit that our cosmetics are very good, but they have not yet reached the level of being able to change from male to female!"

Wu Liang thought about it carefully. Yes, the current digital camera is quite simple, without various beauty effects, and his own compiled value is empty, technically impossible to achieve, it is a headache, he thought for a long time, and gave Another advertising plan came out, "Let's do it, describe the self-improvement character of a contemporary woman, and make a short film, uh, a little similar to the short story I endorse for myself."

The cosmetics boss was full of question marks. An Jiliu secretly tugged at the corner of his clothes and explained to him, "Our boss’s new song, I’ll search for you on the internet later, don’t worry, since the boss is so sure, absolutely nothing problem."

He got such a promise, put his heart at ease, and left Anjiliu, "Go, watch the film first, I can't wait."

When the cosmetics boss went to watch the film, Li Caiteng was a little embarrassed, "Wu Dong, you are such a good idea, just the advertising fee?"

Wu Liang was a little confused, and Guo Lijuan explained to the side, “Flyer products are not priced high, and profits are not high. Mr. Li may not be able to afford your such a good idea. The media wants to do it himself.”

Wu Liang is speechless. If you have no money, you can say an eggplant. He doesn’t seem to have encountered many advertisers who are not particularly rich in budgets. Like Bodao, he has an annual advertising investment of 200 to 300 million yuan. He also seems to have some small orders like this. Don't take it to heart.

But then again, the habit of picking fat and thin is not good. There is more money and more money, and less money naturally has less money. In the early stage of promotion, Shuangyi did not rely on posters and text messages to spread virally. Occupying the market, Du Laisi hit the ground looking for teeth.

Wu Liang thought for a while and called to Ye Maozhong, asking him what a good way to do?

What Ye Maozhong did most was creativity, and he was considered weak in terms of media. After thinking about it for a long time, it was a little bit ridiculous. Wu Liang remembered that Guo Lijuan’s introduction just now included an introduction to the cultivation of a brand in a key market in the empire, and asked Guo Lijuan, "Sister Guo, What is it about cultivating brands in this key market?"

Sister Guo is also clear about this thing, "The place of the magic city is positive, and there are some positive strategies that support the strength of wealth, such as He Dui negative."

Wu Liang asked back, "If a public service advertisement like a carved card is made, will Magic City TV broadcast it for free?"

In the publicity strategy of advertising media, the choice of media is an extremely important task, which directly affects the effect of advertising activities and determines whether the image characteristics and individual content of the product can be effectively represented.

Among the several successful public service advertisements of the Tian Dynasty, the carved card is considered as one. In addition, the farmer’s mountain spring is also counted. From the creative point of Wu Liang’s advertisement, through his description, advertisements such as "words are not as good as examples" can also be used with public service advertisements. side.

After all, people pay more attention to places like poor mountainous areas, and it seems that there are not many solutions to problems that are closely related to themselves, such as growing up troubles.

Therefore, if the originality is established, if the public service advertising media channel TV station can succeed, the possibility of success will be greater.

"Why don't you wait for your commercial to come out, and Mr. Li and I will talk to Zhejiang TV Station?" Guo Lijuan said cautiously. However, what she said was still to Li Caiteng, and you didn't even look at it. Who are all attending the move-in ceremony today?Everyone's director can arrange for a representative to come over to participate on their behalf, so this kind of network has to be seized.

However, the old saying is dead, and you have no money and can't take advantage of it. Why do you expect Wu Liang to waste his favor to help you?

Wu Liang didn’t know his energy in Zhejiang TV. Similarly, Li Caiteng didn’t say anything. He could only do business, and nodded his head in recognition of Guo Lijuan’s remarks. “That’s all, if Zhejiang TV doesn’t broadcast it. If so, I'm familiar with the TV station in Yangcheng too."

The implication is that you will not give policies to your local brands in Zhejiang Province. I have broadcast it here in Yangcheng, but there is nothing for you.

Guo Lijuan smiled, "As long as the advertisement is creative, the devil will not sit back and watch."

"In that case, I will charge a cost fee, but the logo of Wu Liang's advertisement must be added to the end of the advertisement. Isn't that okay?"

"No problem!" Guo Lijuan can do this by herself. She is also a big boss in the magic city. "There is a high probability that the words Zhejiang TV co-production will be added."

Division of work?

It was this word that Wu Liang thought of for the first time.

This is also normal, otherwise why would you be exposed?

In this way, the flying razor matter is settled, a normal business cooperation.

Li Caiteng is good news. An advertisement idea, plus the cost of making advertisements, can get the promotion of his own products. Even if the electric shaver has become a blade-type shaver, this is not explained from another level. Is the quality of your own products better?

In particular, Wu Liang didn't seem to be too entangled in the media, which greatly exceeded his expectations. He had to show such a big favor for no reason, otherwise, there would be really no way to be a man in the future.

While shook hands with Wu Liang to express his gratitude, he smiled and said, "Wu Dong, among the annual gifts of your advertising company, I will provide you with razors, individually wrapped, and marked with your logo."