Wuliang Advertiser

At 8 o'clock in the morning, Wu Liang dialed the playing young leg that was pressing on him, and got up from the bed with difficulty.

When they arrived at the hotel, most of the guests left in the morning. Wu Lianghou sent them away one by one outside the lobby. The entrance of the hotel was like a vegetable market.

After the prosperous period, it is all vain. In any case, the check-in ceremony can be regarded as a lively and happy ending. This is his personal moment of glory. The harvest is more difficult, the end of a stage, and the starting point of a new journey.

Wu Liang couldn't remember how many words he said, "I will definitely visit you when I have time", or "Remember me when I have a new project" or something like that.

Ushering in and sending to was originally a normal etiquette. This is not about the glory of the reborn, but just a strong proof that he is living in this world.

At this moment, Wu Liang finally melted into this world. Even if there is some discomfort, it is a problem that can be solved by changing his habits.

People say that it only takes 21 days to develop a habit, right?

Most of the guests are sent away. Of course, there are also those who stayed. The normal mode of most business meetings is coming. It’s not a bad idea to visit the host’s home and discuss next year’s cooperation, especially Wu Liang. More advertising planning capabilities have allowed the vast majority of people to change their own brand ideas like weeds. For nothing else, these advertisements made for him make manufacturers sell their products, and they should be right. The respect of Wu Liang.

These people in the shopping mall naturally believe in strength. If I can make money, I can call you grandpa. I can’t. It’s okay to find a drink and chat at the door. If you want further cooperation, first show your own strength. Right!

Someone dubbed him the title of "Warm Advertising Master", which is the best evaluation of Wu Liang.

In today's homogenization of commodities, emotional advertising seems to be the only magic weapon for advertisers to succeed, and Wu Liang is the first to walk out of his own style in this genre!

It's ridiculous to see crying while watching ads, isn't it?

However, the various emotional elements conveyed in advertisements are not only family, love, or friendship. These emotional elements endow the product with vitality and humanization, arouse the emotional resonance of consumers’ nostalgia or yearning, and ultimately produce Purchasing motivation of goods, realize the final demand of advertisement.

Wu Liang seems to be getting better in this respect, and he deserves the title of the first person in consumer psychology in China.

Before lunch, Wu Liang looked at the list that He Xiuxian handed over. Most of the people had already left. He also took the opportunity to rest on the sofa in the cafe, ready to have lunch.

Among those who did not leave in a hurry, Wang Jiafen, the chairman of Mingguang Dairy, was one. Wu Liang was busy the day before. She wanted to consult Wu Liang on some things. Now she found an opportunity and could finally ask carefully.

When Wang Jiafen saw Wu Liang sitting on the sofa, a woman with short hair and wavy hair accompanied him, walked up and said hello with a smile, "I'm tired!"

Wu Liang opened his eyes and saw that it was Wang Jiafen, and smiled bitterly, "It's okay!"

Wang Jiafen understood with emotion, “It’s hard for you. The move-in ceremony was so successful that many people are sighing that professional is professional, especially Mr. He!”

As the organizer of the conference, many people have seen her vigorous and resolute. Any emergencies will be solved perfectly as long as she is there!

Wang Jiafen is the head of the company, and he is naturally an expert in the doorway. At this moment, seeing the joy of hunting, he thinks about digging people, "Is he in charge of the marketing department?"

He Xiuxian organized meetings in the past few days to read the heroes. He handed a business card from his pocket and answered with a smile, "Wang Dong, hello, I am the general manager of the Los Angeles branch!"

Wang Jiafen took the business card and looked at it, and sighed, "I still think He can always come and help me. It seems that my temple here is still too small!"

He Xianxian is a joy to hear, "When I get to you, am I Party A?"

Wang Jiafen glanced suspiciously, why he was ashamed, and his mind turned sharply, wondering if this was a couple quarreling?Can you contact Party A and Party B?

No wonder the eyes of the two people are not like the relationship between subordinates and subordinates. If this master is really invited over, what will Mingguang Dairy and Wu Liang's be like?

Wang Jiafen explained with a smile, “It’s Party A. Normally, Party A is strong, but in the face of such a strong Party B like Dong Wu, we only have to take orders!"

He shyly curled his mouth and stabbed Wu Liang with his finger, "It turns out you are so powerful, why don't I know?"

Wu Liang ignored her and explained to Wang Jiafen, "The little girl has never experienced wind and rain. She always feels smooth sailing under the protection of the company. This is not good, I think, or should I reluctantly give up to Dong Wang?"

Wang Jiafen knew that this was a quarrel between two people and kicked herself off, so she didn't want to be fooled by him, and waved her hand, "He is the general manager of the branch at a young age, and he must have her own role in this company. It’s too much and I’m not doing anything, but it’s Dong Wu, you, when I retire, come to you for an errand. Don’t refuse Dong Wu!"

This hard work is really great, if Wu Liang hadn't known that she had left Mingguang Dairy to go to an investment company, he would really think the other party was joking.

However, the other party is willing to join after retirement. Such a big-time figure can be regarded as making the best use of the residual heat in her company. When the day comes, she can contact a customer of Mingguang Dairy.

Wu Liang figured this out and looked at Wang Jiafen sincerely and said, "Sister Wang, you are a big man in the industry, and you are called Qu Cai when you come to my small company. However, you are really willing to come, and I have a lot of business on my own. , As the chairman of several companies, pick whichever you like!"

Such a promise is obviously a surprise. Wang Jiafen smiled more and more happily, "Well, if you say this, Xiaoliang, I can be considered fortunate!"

"It's my honor!" Wu Liang replied with a smile, before asking about the other company's affairs, "Is the fresh milk bar pilot okay?"

Speaking of fresh milk, Wang Jiafen's expression became bright, and he swept away the frustration between his eyebrows, "There is an old milkman in the company who can't run, so he opened a business, and the business is very good, 200 catties a day. Fresh milk is sold out, and even his point has become a good place for people to relax at night."

Wu Liang probably settled, "Four cows supply a family of fresh milk, is there enough milk?"

Wang Jiafen is not surprised that Wu Liang even knows this. Instead, he tells Wu Liang about the ranch, "I am going to buy Changfu Dairy in Southern Fujian!"

Wu Liang was quite surprised, "At this point in time, the acquisition is not cost-effective, right?"

Wang Jiafen disagrees, "In three months, dairy companies across the country may be in trouble, but it will never be my light. I want to make bad things good, and fresh milk will become the best substitute!"

"There is courage!" Wu Liang was immediately overwhelmed by Wang Jiafen's momentum, and nodded in agreement, "Indeed, those who get milk get the world!"

This time it was Wang Jiafen's turn to be surprised, "Wu Dong even knows this sentence?"

Wu Liang smiled bitterly, "According to the practice of international traditional dairy companies, the capital share of the three links of dairy production, dairy processing, and dairy sales is usually 6:3:1, which seems to work well abroad, but In China, Lao Niu and Yili are exactly the opposite. This is a typical bad currency driving out good currency!"

Wang Jiafen was even more sober about the status quo of the dairy industry, and was suddenly uncomfortable, "Yes, are these two companies doing personnel affairs?"

Wu Liang shook his head and sighed with emotion, "Therefore, with a highly profitable product as support, Mingguang will not be defeated in the face of the offensive of normal temperature!"

Wang Jiafen's eyes lit up, and he hurriedly asked, "Does Wu Dong have a new idea?"

"Advertising, what else can there be?"

Mingguang Dairy is not without advertising, but the main media is on the side of Magic City TV. After all, the Magic City market is Mingguang's largest market, especially fresh milk.

It's just that the current advertisement made Wu Liang really have a toothache. He couldn't even shout a slogan, so he subconsciously mentioned it.

Wang Jiafen didn't hide it, "This time I mean that the advertising agency of Mingguang Dairy has been handed over to you!"

"Oh, this is a surprise!" Wu Liang didn't expect to receive another advertisement, and asked tentatively, "It's just that I don't want to bad word of mouth when I take the advertisement. The industry knows that the slogan I gave by Wu Liang is a thousand dollars. , But the slogan of Wanjin is not just an slogan, but the result of brand operation!"

Wang Jiafen didn't expect that the olive branch he threw out would be rejected by others, and his face was a bit slanderous, "Are you saying that there is a problem with the brand operation of Guang Dairy?"

Wu Liang laughed, "It's more than a problem, it's a big problem!"

Wang Jiafen looked at him with a slight complaint, "Why didn't you tell me the last time I met?"

Wu Liang thought for a while to answer, "Last time? I met you for less than half an hour, so you have to believe what I said!"

This is the truth. It is a matter of simple and deep communication. Wu Liang tried it with the idea of ​​having a date or not. As a result, Wang Jiafen took it seriously.

Since she is serious, this matter will continue. Wu Liang simply retreats and wants to take over the brand operation business.

On the other hand, Wang Jiafen played a bitter card, "For the melamine business, I will accept your love, brand operation, in business, you are an advertiser, I am an advertiser, and the business of advertising is ready to be handed over to you. In addition, the operation of a brand is not unacceptable!"

Wang Jiafen was so grand, Wu Liang was a little embarrassed. He hesitated for a while and said the ad slogan, "Happy to be fresh, these four words are for you, which is a show of my advertising strength, but the brand operation By the way, you don’t even have a suitable product. I said that the brand operation is nothing!"

Wang Jiafen was somewhat silent, "Is Mingguang's brand not loud enough?"

Wu Liang didn't answer the question, "Compared with old cow sour milk?"

Wang Jiafen snorted, "It's just a drink with milk in the additive!"

Wu Liang also recognized the truth, but he still shook his head and said, "From the advertising level, yogurt is a success, isn't it?"

Wang Jiafen was a little sad, "The cost is fifty cents and the price is two and five dollars, and there is such a big fool drinking!"

Wu Liang smiled, "Isn't this the charm of advertising?"

Wang Jiafen asked back, "Then you sell my milk five times the price?"

Wu Liang bared his teeth, "Why not five times? How many times the milk in the fresh milk bar?"

Wang Jiafen obviously calculated this account. In order to start the brand of the fresh milk bar, the fresh milk served in the fresh milk bar is selected from the best. The large-scale ranch plus cold chain transportation direct supply, the protein content is 3.0 grams. Above, the purchase price is two yuan per catty, four yuan is sold to the milk bar, and eight yuan is sold to the outside. The profit in the middle is the part where Mingguang earns its own production and logistics and the part where the milk bar earns the channel. The profit distribution is very clear.

The reason why Wang Jiafen intends to acquire the ranch is also very clear, and the profit of the ranch is also part of it.

Calculated on the basis that a cow produces 4 tons of milk per year and needs about 8 tons of green corn, the purchase price is 230 yuan per ton, which is 46 cents per kilogram of milk and 23 cents per catty.

The milk source of Changfu Dairy is in line with Wang Jiafen's needs. In summer, the protein content of milk can even reach 3.2 or more in large farms, which is much higher than the national standard of 2.95.

It is precisely based on this that Changfu Dairy's milk is good and the price is high, but its operating efficiency is poor. If the products cannot be sold, everything is nothing.

Typical bad money drives out good money.

And now, with terminal sales channels like Fresh Milk Bar, Changfu Dairy's high-quality milk source comes in handy.

It can be expected that the ranch will do a lot.

Wu Liang pointed out the profit distribution of the milk bar. Wang Jiafen’s inner shock is really beyond words. However, after thinking about it, it is not difficult to understand. Since Wu Liang can propose the concept of the milk bar, he naturally understands this. Set the structure of profit model.

This is not five times the profit, the gross profit is six or seven times.

In the same way, the fresh milk bar can also take the chain road. The magic capital area, the base of Mingguang Dairy, is mainly self-operated. With so many milk delivery workers in her company, it can be reasonably arranged to solve the problem of bloated staff.

In other areas, as long as the cold chain can keep up, it is not difficult for franchise stores to develop like mushrooms after a rain!

In addition, the fresh milk bar is not only selling fresh milk, but also yogurt. Although this is Mingguang’s shortcoming, with the fresh milk bar, Mingguang’s own brand can be pushed to the front desk to compete with Danone.

Wang Jiafen seemed confident, Wu Liang couldn't help but hit her, "Can't tell Danone?"