Wuliang Advertiser

This is the advantage of wealth. Wu Liang will not make his company feel wronged by the money.

Liu Yuyan agreed.

Wu Liang continued to talk about the creative ideas of several other advertisements, Nanshan Zhiguang's promotional video. He had said a few words to the district head before, and this time it was also printed out, and the attendees had a copy.

"At the beginning, as long as everyone leaves the mother body, they will pursue the light with their eyes open. As long as there is light energy in each place, magic and wisdom can be created. It can be regarded as a theme. The content can introduce the geographical location of Nanshan and the introduction of the special zone.

Then, it is divided into five parts. Light is a kind of guidance, representing the seers and prophets of the atmosphere.

Light is an innovation, representing the strength and responsibility of innovative Nanshan.

Light is a kind of dream, representing the brilliant talents and creation of Nanshan.

Light is a kind of warmth, representing the nature and humanity of ecological Nanshan.

Light is a kind of hope, representing the breakthrough and motivation of passion Nanshan.

Just follow these frameworks to shoot material."

There is a big frame, so you can fill it with content. Nanshan has too many things to shoot. Almost every high-tech company has its own unique eye-catching things. Use what you can, but you can’t use it. It’s re-shooting, and editing is the later stage.

"Take the materials and work slowly at the end. The total time is controlled within five minutes. I think everyone should be more experienced than me in the promotional video." Wu Liang is not at all worried about the final promotional video. To meet the requirements of the district mayor, the text part is already there. This is the connotation that the propaganda film needs to express. "Finally, I can deeply understand Nanshan's four major centers of economy, technology, culture and international exchanges, and move towards a world-class innovative coastal city center. The blueprint concept of building a world-class innovation city, a modern and livable city, and a bay of international charm."

Wu Liang finally said, "Uh, by the way, about this matter, Yu Yan and District Mayor Zhao will match up, come up with a preliminary plan, and seek the opinions of District Chief Zhao."

Liu Yuyan can only agree. In fact, among these advertisements, only those commercial advertisements and urban promotional films are really oily. To be honest, there is no such thing as oily water, and only if she personally takes over can balance it.

The rest of the people don’t have much opinion. The project system does not mean that wealthy projects are put first. Projects with insufficient oil and water should be avoided. The qualifications to be able to talk directly with the second person in the district are also pretty good. Attracting, it is also better for the company to meet Liu Yuyan in person.

The most important thing is how to make a good promo?

Wu Liang has already said very clearly, "Meticulous planning and excellent creativity are the soul of the feature film." With the originality, if the planning is not done well, it is like a failure in the open-book exam. Such a team can be dissolved.

Therefore, Nanshan Light’s promotional video is the simplest one, but it is relatively time-consuming.

Wu Liang saw that everyone didn't have any opinions, and then came the second season of Ups and Downs.

The first season was directed by Wu Liang and directed by Director Ning Hao. This storytelling ability was extremely impressive. He told a short story that lasted just over ten minutes, which made the product very emotional.

At this moment, Ning Hao is busy filming "Three Hours, Three Meals" and has no time to do this. Most importantly, it is not a long-term solution for such a big-name director to always get people to help with commercials. Wu Liang is the same. Throw a copy of the script to Liu Yuyan, "Contact a good director who can tell a story, find a good screenwriter, and follow the shooting routines last time. It shouldn't be difficult!"

Liu Yuyan took the script, quickly browsed through it, and had an impression in his head, and then gave the script to Wang Xiaoyi.

Wang Xiaoyi was originally the general manager of Big Chewing Gum. After the company was acquired by Jacques, he served as the deputy director of the brand planning department in Wu Liang. He has the ability and changes his thinking quickly. He also has his own unique insights into the product of chewing gum. Serving as the leader of the project team is also doing his best.

After reading it, Wang Xiaoyi smiled and said, "Boss, don't worry, it must be no problem!"

After he made the military order, Wu Liang had no objection, but added, "If a good screenwriter is hard to find, you can contact Majestic, the editor of the starting point novel, and I will call you back and ask her to help you find a suitable candidate. , I sent you a text message with my phone number."

Wang Xiaoyi smiled and led his orders.

Of the six tasks, four were arranged, and there were two remaining. Wu Liang was going to hand over the assigned power to Liu Yuyan, “I only talk about creativity in the advertisement of razors and cosmetics, and Yu Yan appoints the project leader.

Liu Yuyan can only nod her head.

From Wu Liang's words, everyone felt Wu Liang's respect for Liu Yuyan, and immediately looked at Liu Yuyan with envy.

What Wu Liang said is very simple, "Make-up highlights an effect. Find a dozen or so handsome young guys, and then make up girls. The storyline can choose female teachers to enter the classroom. They found that these girls were originally boys, even female teachers. In the end it is also a boy."

Once this kind of creativity was spoken out, everyone was overwhelmed, especially this group of creative people, for no other reason. Just relying on this kind of disguise technique is enough to make the product impress people extremely deeply, and the advertisement will also Leave one for everyone, even boys can turn into girls, what else can't you buy such a product?

However, Liu Yuyan coughed softly from the side, "Boss, the other party just wants to make an advertisement for concealer!"

So embarrassing, Wu Liang smiled embarrassedly, "Uh, oh, ah? Bring me the information you gave to the other party!"

Liu Yuyan looked at An Jiliu, the boss of the company was brought by him, and he knew the information.

When An Jiliu handed over all the information about this company, Wu Liang was a little depressed, "I have to introduce myself as the boss of Modu Jahwa. Wouldn't you say that Baicao Ji is fine?"

This is not to blame Wu Liang. The Modu Jahwa in this era is far more famous than Baicao. At least in the capital market, the Modu Jahwa is listed, and its popularity is much stronger than his brand Baicao. , And Modu Jahwa, when you hear the name, you know that it is probably a state-owned enterprise.

Wu Liang looked through the company’s products, moisturizing whitening cream, and the brand Baicao Ji, which was established in 1998 and developed for six years. At least for now, it is still very promising. In addition, the company’s products are also relatively Single, it is not a cosmetic product like the famous makeup brand of Miss Buddha.

Obviously, at the reception at the time, the boss explained that his own cosmetics could not achieve the effect of Yirongshu. The advertising plan given by Wu Liang was a bit out of date.

Wu Liang finished reading the information, scratched his head, and watched all the dazed people explain casually, "Oh, I was a little dizzy when I drank that day. I didn't understand the situation of the other party's company carefully. My fault, just another idea!"