Wuliang Advertiser

At the end of July, Wu Liang, who was struggling with a lot of affairs, finally felt that he was a little lacking.

According to Liu Nanfeng's proposal, the investment company has been established, and it is still empty. Wu Liang is also considering suitable candidates and combing the future development of each company.

The most suitable method-mind map, MindManager, produced by a company in the United States, suitable for project management software.

In layman's terms, it is to write all kinds of key information in a small box, and then use various lines to link these key information and mark the relationship between them.

In fact, mind mapping is the most widely used abroad.

For example, what is the difference between undergraduates and junior college students?

The professional skills of undergraduates may not be as high as those of junior college students, so why do we go to university?

In fact, it is to learn the way of thinking-colleges and other vocational colleges teach you how to do it, and the university will teach you why you want to do it.

This is the case with mind maps.

Wu Liang prepared a laptop and installed the software to start the operation.

The first thing I wrote down was Fast’s five-year plan and listing keywords and framed them. Shaanzhong’s five-year plan for listing is also a keyword, but Fast’s three-year listing uses a green box to indicate that it must be listed within three years. Achieved, Shaanzhong Luqi uses a red box to indicate undecided.

The connection between Fast and Shaanxi Zhongruiqi, coupled with a 50% group internal matching rate, indicates that this is a necessary condition for Shaanxi Zhongruiqi to be listed.

In addition, there is also a connection between Fast and Luochai. Luochai's gear products are all provided by Fast, which means that Fasthai is a supplier of Luochai.

And Luochai also has a connection with Shaanxi Heavy Duty Gas, and the Chongchai 6K series and Shaanxi Heavy Duty Gas are supporting. Of course, in Luochai’s own development, there are also 800 million technical renovation projects, product upgrades, national three projects, etc. There are some small projects in each project.

The China Molybdenum Group is similar. Small items such as technological transformation projects and board improvement are connected with Shaanxi Zhongqi through lines.

In addition, the Yuan Zhuo Charity Fund, stock investment, and quotations are the plans made by Zhang Hongning.

And all other Wu Liang's industries are basically covered here.

He has been perfecting this picture for a whole day, and the outline is considered complete, and the subsequent repairs will be fine.

Among his industries, there are not many companies that require his own hands-on work. Most of them do not interfere too much after the company is on the right track, such as Shaanzhong Ruqi, Fast, and Xianghuo, because It is the site that has just been beaten down, and it has not been straightened out yet, which has caused too much energy to be involved.

Even so, Wu Liang couldn't bear it out. The board of directors of these companies must still participate. Flying around will become the norm in the future.

During the period from the end of July to the beginning of August, there were two most important tasks. One was the shareholders meeting of Xianghuoju, and the other was the advertising bidding project of Pengcheng Metro Line 1. Originally, Wu Liang still thought about Guanzhong returned to Los Angeles to participate in the groundbreaking ceremony of Luo Yigao. Due to time constraints, he finally flew directly to Pengcheng to participate in the advertising bidding project of Pengcheng Metro Line 1 on the second day.

According to the plan of Pengcheng City, Line 1 is composed of the eastern section of Line 1 and the southern section of Line 4. It belongs to the first phase of the project and is also a key project of Guojia. The two lines have a total of 20 stations, a total length of 21.86 kilometers, and an investment of 115.5. Billion.

According to the bidding documents, the bid evaluation adopts the comprehensive evaluation method, and the score specified in the bidding documents is a percentage system: the first part of the quotation evaluation accounts for 60 points, of which the overall operating rights fee is 45 points, and the initial payment is 15 points;

The second part of the business review is worth 15 points;

The third part is the evaluation of the project management proposal, with a score of 25 points.

The total of the above three items is 100 points.

In the business proposal section, there is one of the most seemingly inconspicuous requirements, "Public service advertisements should not be less than 5%." Before, Cai Zhengzi and Wang Future worked more on quotation, predicting the passenger flow of Line 1 and The advertising revenue of a site always gives a reasonable price.

However, Wu Liang obviously didn't think so. His opinion was, "You can't fill it out in accordance with the requirements in the bidding document, just fill in 10%."

Cai Zhengzi said that he did not understand, "This directly loses 5 points of profit."

Wu Liang smiled and comforted the other party, "If there is an advertising company that gives 10%, then we fill in the third part with no less than 5%, how many points can we get?"

Based on Cai Zhengzi's ingenuity, Rao was shocked by Wu Liang's statement at this moment, and said that he understood it with a foul language.

Wu Liang comforted Cai Zhengzi for a long time. "The bidding process is actually an understanding of the rules. It is still necessary to pay attention to some possible traps in the bidding. The quotation is a rigid leverage, but in the end it is not only the quotation that matters. "

In this bidding session, Wu Liang’s time for preparation was not short. Although Cai Zhengzi took over for only one month, Cai Zhengzi has his own understanding of the media. For example, he knows the experience of living in the magic city. Pengcheng is a new city and a young city with more young people.

This also directly brings about the greater passenger flow of the subway, and the revenue of site advertising is not as good as that of cities with developed media such as Modu, and it is not much lower. According to Cai Zhengzi’s data, Wu Liang gave an estimate, average The advertising revenue of each site should be about 2.3 million, which is about 1.2 million lower than the 3.5 million on the Zhimodu Line 1.

Another reason for the low one million is that the embarrassing route design of Line 1-not going deep into the science and technology park area, failed to solve the problem of commuting difficulties in this area.

Take the Houlang Building, the headquarters of Wu Liang's advertising company, at No. 10,000 Shennan Avenue. It is 4.5 kilometers away from the terminal station of Line 1, Window of the World, and No. 9037, Shennan Avenue.

In other words, Fujisun employees have to wait until the completion of the extension of Line 1 before they can arrive in one stop.

To this end, Wu Liang reduced the revenue of the advertising site to 2 million.

20 sites, 40 million in a year, 400 million in ten years, in order to win the 15 points of the first advance payment, not less than 25%, which is a quotation of 100 million, Wu Liang, who is rich and powerful, directly gave 100 million Offer.

Of course, this is also helpless.

Among the several major advertising companies in Pengcheng, the Pengcheng Newspaper Group and the Guangdong-Guangzhou two can be regarded as giants. In particular, the Pengcheng Newspaper Group controls the advertising media of Pengcheng’s bus lines. Wu Liang did outdoor advertising for Shuangyi. Advertising space bought from Pengcheng Newspaper Group.

The most important thing is that these two are provincial-level brands, which is what they mean by leaning against the big tree to enjoy the shade.

After two years of development, Wu Liang’s advertising agency has received orders from some major clients. It is also considered to be among the top three in Pengcheng. However, its shortcomings are also extremely obvious in terms of media.

In addition to some of the airline's media, the Peony Pavilion in Los Angeles, and the media resources on the Internet, outdoor advertising media can be said to be extremely scarce in traditional media such as bus stops and carriage advertising.

Shengguang and Pengcheng Newspaper Group are different. One relies on television media and the other is newspaper media. Neither of them can compete with Wu Liang.

Therefore, with the help of the bidding for Pengcheng Metro Line 1, taking a slice of traditional media, and making traditional media bigger and stronger is the top priority of the development of advertising companies.