Wuliang Advertiser

Wu Liang was a little surprised when he heard Cheng Yuming's remarks. We shouldn't ask us to introduce ourselves. Otherwise, when we ask questions, we don't even have a title?

In addition, there is a new face sitting next to Cheng Yuming. Since he is sitting next to you, he is obviously also a major figure who has a significant influence on this tender. Is it necessary to be so low-key?

The only explanation is that the other party regards Houlang advertising company as an escort.

A bit similar to the meaning of string label.

Several companies united to give a low price. After winning the bid, everyone arranged their seats to share the fruit. The billboards and light box columns of each station of the subway station were divided among the bidding companies.

However, looking at these bidding companies, it seems unlikely that they will be clustered together. Then, the still weak Houlang advertising company may be one of them.

In an instant, Wu Liang's thoughts turned a few times, and he found an excuse to convince himself, "You don't even know the next wave, you are at this level."

Similarly, Wang Weiwei was also a little dumbfounded. He glanced at Wu Liang. Wu Liang nodded and skipped the politeness at the beginning, "Wang, let's start!"

With the slides, Wang Weiwei felt a little relieved, opened the PPT, and quickly explained it.

I first introduced the background of the company, some of the achievements in the past two years, advertisers, and some cases. Many places have been mentioned in one sentence.

Entering the topic, it is natural to introduce the subway advertisement in the form of pictures, which is divided into three parts: car advertisement, station hall advertisement, and waiting hall advertisement.

Among the compartment advertisements, Wang Weilai directly started the recitation mode:

"When I first came to Pengcheng,

I never thought how long I would stay

But stay

I don't want to go

Thinking about the future on Shennan Avenue

I also thought about life in Line 1

No standard answer every time

But I always want to take root here

When I first came, I was full of blood

The result is often poured with cold water

Fortunately, the weather in Pengcheng is warm enough

After the winter that is not too cold

More passionate

I used to run around at 7 o'clock in the morning with my resume

I also held coffee and stayed in the middle of the night at 12 o'clock

Reasons to persist

But just because this is where I am willing to fight

...

This city, regardless of birth

Regardless of academic qualifications, regardless of age

No matter how big your dream is, you can get encouragement and support

Pengcheng

Softer than all the earth you have seen

Because a person falls in love with a city

I want to do it the other way around

I want to be in the city i love

Looking for someone who will stay together for life

..."

This is only part of the copywriting. Because of the time limit, Wang Weiwei picked up a part of it and read it. After reading it, he remembered himself, who was once young and frivolous, and could not display his talents in Moguang. He followed Wu Liang to Peng. City, came to Houlang Advertising Company.

Here, he discovered that what is the importance of the boss, the 500 million project is given to him, and he deserves this trust.

Different from the countless bidding modes, he also felt that he was run by someone this time, but what could show his talent better than such adversity?

After the eloquent recitation, Wang Weiwei calmed down his excitement. Such a copy seems to be talking about himself, putting in his emotions, and making the copy more impress the judges.

"In-car advertisements have always been the place where passengers pay the most attention. However, compared with those mentally polluting advertisements in Beijing, Magic City, and Yangcheng, Houlang's concept has always been positive and high-quality advertising copywriting. Never let passengers feel that they are sitting in an advertising box, and make them think that taking the subway would be a very pleasant thing, so we created the concept of branded trains."

Wang Mirai’s statement on the brand train finally attracted Cheng Yuming’s attention, and his eyes lit up. Compared with the seemingly formulaic introductions of the Magic City Degao, Hou Langsheng is more creative than the overall decoration style. , Especially the overall picture of the carriage shown in the PPT, which has quite a visual impact.

In fact, Cheng Yuming had known for a long time that there is a rising star in the advertising industry like Wu Liang in Pengcheng, and now it seems that the capable is omnipotent.

After finishing the advertisement in the train, Wang Weiwei displayed the advertisement in the station hall and the hall hall of the subway advertisement.

Among them, escalator advertisements, security check diversion advertisements, which are usually not very interesting places, are introduced, especially the part of security check diversion, which is originally a place that is extremely easy to be overlooked. This is one of the profit growth points.

In addition, the highlight of the light box advertising part, in addition to the conventional 12 and 4 light boxes, Houlang's plan gives the concept of a huge light box, such as a large screen such as 5 meters × 2.3 meters, and of course a large LCD screen. Design and so on, all the pictures show only advanced and generous.

Finally, Wang Weiwei gave a brief explanation on conventional operations, such as the site classification as S-level, A++, and A-level, which took 20 minutes in total. "The above is the statement of Houlang Advertising Company on the advertisement of Pengcheng Metro Line 1, please Leaders correct me."

As the chairman of the subway company, Cheng Tianming does not need to participate in the bidding process. Coming to help draw a lottery can also be regarded as a reflection of the importance of the revenue of subway advertising.

According to the original assumption, he audited the plans of the three advertising companies. It was enough to have an intuitive understanding of advertising. Therefore, after the arrival of the Houlang advertising company, he did not ask too much and kept a listener. Stance.

However, now, Hou Lang's new interpretation of subway advertising cannot help but he does not pay attention to it. After all, whether it is the concept of branded trains and the advanced design of huge light box LCD screens, this is a new thing nationwide.

The copywriting touches people's hearts, the design concept is advanced, and the operation is quite satisfactory. It can be said that the overall statement of Houlang seems to be more professional than the professional JCDecaux. If such a powerful advertiser loses the election, it can almost be said that the loss of Pengcheng Metro.

Thinking of this, Cheng Tianming finally uttered, “The copywriting is great. This is in line with our understanding of a very creative company like Houlang Advertising Company. Dong Wu, bother.”

In the process of listening to the statement, Cheng Tianming also got the candidate from Houlang Advertising Company to participate in the bidding from the secretary, and also matched Wu Liang's name with the young man in front of him.

Wu Liang smiled politely, "Yes, Pengcheng was originally a young city, and the Pengcheng subway should best reflect the young and vigorous power of this city. As an advertiser, he can contribute to the development of Pengcheng. It’s our honor and our responsibility."

The advantage of Gaowu Jianzhu is that when talking about business customs, we stand on the commanding heights of morality and say, regardless of whether others have such abilities, but I, Wu Liang can have it.

Cheng Yuming smiled and nodded, "Then open the bid!"