Wuliang Advertiser

Chapter 718, earn some touch

Wang Jiafen said a thing at night, she let Wu Liang leaves the next night's magic news.

Wu Liang is thinking that this opportunity can be hung by the slogan of "a pound of women every day, strong and strong".

Wang Jiafen agreed to agree.

This work is handed over to Ye Maozhong, which is equivalent to engaging a poster, not too difficult, but Ye Mazhong is officially launched by the business of the light dairy industry.

It is not particularly suitable for operations and director of the individual character.

Instead, Cai Zhengxi's position of the general manager is like a fish, and the sound is tone.

The acquisition of the aviation medium is progressing smoothly. Cai Zhengxi has no dare to work. For a few reasons, the first is that the wind of the acquisition of the magical aviation media company has passed out. He will go smoothly. .

They are all small companies, the airline is eager to get rid of these bags, the purchase price is not high, even if there is unwilling to sell, Cai Zhengxi is not in a hurry, and there are many airlines in China in the process of restructuring, no one wants this. In the eyes of the bones, they have been taken back to the main business to be more than those who don't see the way in this way.

Drag or waited until other airlines' media companies have renewed a new generation fee, the airline is still waiting for dry?

Continue to lose money?

This is the loss of unprofessional.

Take the magic capital airline, his media company has all the advertising resources of magic.

For example, 48 airplanes, 37 of which have onboard TVs, where the cabin is hung up, and the cabin seat is behind.

The form of media play is basically in the 30-60 minutes of exciting programs and 5-8 minutes of commercial ads. Each flight is played once.

Advertising publication price, 30 seconds advertising monthly 178000, 15 seconds Advert 111000, 5 seconds advertising 52,000, 5 minutes of advertising time, earnings 2 million.

This is just because there is only more than 150 routes of magic, more than 5,000 flights in flights.

For a company, each year is millions of prices, really not expensive.

For four or five routes, Air China East Airlines, NAS, NAV, NAS, NAS, NAS, and NAV, ranked fourth, is too small.

As a magic itself, the advertisement wants to sell a good price, inseparable from the support of the exciting program.

For example, the wonderful program involves the copyright problem. For example, no one will refuse the journey of the spoofed fragment in a journey, and Mr. Bean every 1 second, the traffic is to pay for the program 100 Miyuan.

So the problem is coming, how many of the money can be used to update the show every day?

The answer is obvious - the input and output is not proportional, and the though it has long formed a vicious circle, the more no update, the more no one, the more no one, the lower the price of the advertisement, you can't sell it.

Changing Wu Lianglai, the wonderful program is not a problem, the Taiha Media can support it, and the Sangle advertising company has a good partnership with five sets of Zhongtai, such as the "world football", the fate program, digital copyright can also be favorable The price will take it down.

In the advertiser, the advertisements of Wu Liang's advertisements are dominated by digital advertisements. The picture is exquisite is on the one hand, and the advertising creativity is not lacking. It is not particularly special to cause passengers in the program play. The displacement.

The spread of the advertisement will be more.

In this way, this business that is lost in magic hands is placed in Wu Liang's hand, rejuvenation.

This is also the effect of Wu Liang's magic.

With the progress of the acquisition, there are more airlines, and make the funds that are expensive for the program itself and grow.

This is like, everyone sits on the aircraft of the magic, can only watch this magic a TV channel, the ads are higher, and the consumer's memory is more profound.

Of course, the aviation medium does not only have airborne TV, boarding pass, magazine, and seat cover.

With the price of each 6-hairy in the boarding pass, the amount of transportation of the magic year is more than 4 million advertising revenue, and the people who travel in the Tianchao passengers have reached 100 million, ten years. Afterwards will reach 700 million, and a boarding pass advertising revenue can reach a scale of 400 million.

All in all, the scale effect, Cai Zhengxi seems to be more profound than Wu Liang, which seems to have a unique momentum of the terminal, especially the big screen of the terminal building.

I will buy it with Wu Liang to buy it.

Terminal building is more resources, but also more to play the pattern -led big screen display, 660 degree LED large-screen ring color TV, various media terminals, lacline halls, security mouth TV, etc.

This is almost the old line of Cai Zhengxi, no wonder him so angry.

Wu Liang is supported here!

Or is there a word, scale effect.

The advertisement coverage of large advertisers, starting from passengers into the terminal, replacing the machine, security, waiting, check-in, passets, reverse cycle, every link can cover, choose and such advertising companies Cooperation is undoubtedly the most peaceful.

However, Wu Liang does not recommend that Cai Zhengxi will start now.

The reason is that he has to face the competitors - Air Mei Media, this is the advantage of the other party, and the other party has taken the management of the domestic terminal.

Instead of spelling you on this, it is better to focus on the TV commercials directly in the cabin.

To put it bluntly, it is the competition in the airport media resources and competition in the field of traffic.

"The advantage of Air Rani is the first person who eats crabs. It rely on the TV screen of the terminal to get the sea euro's advertising contract. The disadvantage is that the funds are insufficient. As a competitor, our advantage is funding, and the domestic three major Airlines' cabin TV advertisements, scale advantages are more obvious. "

In the face of Wu Liang gives it, Cai Zhengxi felt unfortunately, but the boss's words, he could only promise, wronged like a bad wife.

Wu Liang did not want to fight his enthusiasm, smile and comforted him. "There is a new terminal building in China and the upcoming, you can put your energy on this."

Cai Zhengxi smiled, Wu Liang couldn't help but put a shackle, "The three major airlines' cabin advertisements did not acquire success, I only asked."

Cai Zhengxi hurriedly loyal, "Reassure, boss!"

Wu Liang arranged work and did not avoid Wang Jiafen. In fact, it is also the meaning of showing his muscles. "Wang Dong, three major airlines have a TV aircraft, nearly 100,000 TV seats, 100,000 months, year If the number of views of the million people, Luo Lao's science propaganda can be ok? "

Wang Jiafen is easy to get.

She originally thinks about how Wu Liang should promote the harm of trichloride, and I didn't expect Wu Liang actually a different path, directly bypassing the sensitivity of the TV media, working through the aviation medium.

Listening to Wu Liang's tone, this is almost the scenery of the high-end users. In order to promote the benefits of fresh cattle women, they actually use the medium to buy media, such partners, it is too intimate.

Wang Jiafen can't help but move, "Xiao Yiang, don't say it, all in this cup!"

In the words, Wu Liang's most valued is actually that Mingguang's advertising contract, and the meaning of the words is nothing more than, "You rest assured, I am, the advertising contract of Mingguang is yours, no one can go. "

If you are too biased, Wang Jiafen said like this, said that Wu Liang expressed gratitude and quietly aimed at the people, and found that the other party did not oppose it, this only put down.

A group of people sent Luo, looking for a bar to continue to drink, the topic still did not bypass the cattle.

Familiar areas, Wang Jiafen is naturally talking about it, including her seek to see the visit to Australia and New Zealand.

Yan Yi Sheng is a pro person, I feel that I have a matter, Mei Qi is cheering, and I have a chance to see the foreign savanna.