Wuliang Advertiser

Many people know that there are many more advertising income, from the bidding rankings.

The breakdown thirty strong global advertising revenue, ranking first was undoubtedly the Columbia Valley, Feisibuke second, third is Comcast, thousands of Baidu was fourth, fourteenth vine hearing, CTV Article .

This is still ranking in the peak of thousands.

The traditional advertising medium, Corvass 2016 advertising income is only 1.3 billion, and it is one-sixth of Valley.

And its main business is wired and wireless, similar to radio and electricity + movement.

This shows to what extent the decline of traditional media, traditional media, such as those of WPP is not one on the list.

However, the traditional media is not without merit, television, radio, subway, high-speed rail, aviation, outdoor advertising, etc., all have their strong vitality.

These are the scarcity of resources caused by the media, mastered this part of the resources will still live moisture, heavenly year nearly 100 billion advertising business was still dominated by traditional media.

Among them, the TV media which CTV leader revenue of 8.0 billion and the remaining province with the highest TV advertising revenue is based in Guangdong, Zhejiang, Mordor, mango arranged in the front, advertising revenues break billion.

Since then, after the first half of 2005, after the first half of 2005, it was almost unpopular.

However, inventory carefully, such performance seems to be not impossible.

Three business segments, advertising planning agency and the largest contribution to this part of the first half of agency costs more than two hundred million, corresponding to the base price of the contract is at least 1.5 billion, can be calculated as revenue.

Part of media advertising revenue, Pengcheng subway station, 40 million annual cost of the basic worth of subway advertising agency, that is to say, the second half of advertising is pure profit.

In terms of Internet advertising, because of the semi-selling nature, cultivate the meaning of the customer group, but it is in a loss.

Among this part, the thousands of Baidu revenues are stem from this.

Wu Liang stared at the report in front of him, "I finally earned money!"

Liu Yuxi asked Strangely, "Isn't it always making money?"

Liang-Pieliaopiezui, "more than four million subway advertising rights, in return for four million profit, return on investment was less than ten points, alas!"

In theory, this data is really good, and many of the other big and small advertising companies than the Pengcheng have many.

The most critical factor is, price.

The price level of this year is placed here.

Take a car advertisement as an example, a body advertisement fee is 300,000 monthly, and the production cost is 150,000.

A year fee is 3.45 million, and there are eight companies to make such a body advertisement, which is expected to be 41.4 million throughout the year.

It is a sucking monster.

The premise is that you have such a customer resource.

Wu Liangba does not allow all locations to paint green-green advertising patterns, but this is not realistic.

These companies in the Internet have not been extravagant to use heavy gold advertisements.

Even those like Ma Xiaowai, the choice is also the ads, computer magazines or newspapers, and the Internet, and less budget on the subway.

A total of 15, about 50 million, including one year of advertising expenditure, including a body, one car, and an external light box advertisement advertisement.

This is also the reason why Wu Liang has a major shareholder.

Liu Yuzhen looked at the owner and sighed, covering his mouth, "The boss, the advertising income of the subway line is really good, and there are many advitions envious!"

Wu Liang looked at Liu Yuxi to explain that Liu Yuxi is explained. "The price is rising, the advertising fee is also rising, this year is 40 million operating expenses, it is not 40 million next year!"

Wu Liangxiao laughs, "Hey? What do you actually see?"

This is the real situation, the agent costs of the subway advertising, the bidding is on the one hand, but the price of the bidding is definitely not ten years later.

The target given by Pengcheng Metro is also weighing the advertising data of these urban history in Beijing and Yangcheng.

The Beijing subway Tongcheng 4 years old advertising revenue is 220 million, and the two companies in Magic De High, 260 million, Yangcheng Metro Yongtong 117 million.

In view, Pengcheng Metro Line 1, a single line, replacing 42 million pure profits, and 10% of public service advertising bits, this price has stabilized in the end of China's four first-tier cities.

"Boss, industry data, you don't know?" Liu Yuzhen said very helplessly, "China's subway agent advertising company has an increase, we are no exception, then say, this is not a media Bole this company. And there are seven subway lines. "

Going back in the magic, the king said this thing, everywhere, this efficiency. . .

Wu Liang's hand has been extended, Liu Yuxi will have a prominent document that has already been prepared. "You don't come, I am going to go to the door to find you."

Looking at the door, nature is the meaning of signing authorization. When it is in an urgent time, Wu Liang is also called to Liu Nanfeng to let her loose, and then wait back to the company again sign.

So this, Wu Liang stayed in the company for a whole day.

Ma Xiaoyu, who is office downstairs, takes the same turn, roughly giving Wu Liang, saying that the fund is funded, "Single is the construction of these data centers in China," the company always feels the tens of times of the day, or to Xiangjiang Listing? "

Ma Xiaoyu is in this step today, it is not easy. It was originally dragged by Wu Liang by the hard-erased fund of a year ago, and Ma Xiaoyu is based on the construction of data centers. Wu Liang also knows that there is no Reason for rejecting.

And he is impossible or no went to vine again.

He thought about it or gave some advice, "If you can go public in the first half of Zero, then, if you can't, then continue to drag."

"Why did you choose this time?"

Wu Liang sighed a sigh of relief, sent a news. Listed on this point in time, the benefits can maximize. "

Ma Xiaoyu did not refute, secretly recorded Wu Liang, "that, if you don't listed, you will not be listed, don't have much, get 10 shares of 10 points?"

Wu Liang doesn't matter shrugged, "can't finish 10 billion, don't blend!"

Vair four major business, large online games, ball games, advertisements, dream network SP business, more than 2004 years of profits have enough Ma Xiaotai and his management team to redeem the equity from Wu Liang Hand.

Thanks to the success of "Triumph", vines introduced several games. After the depth of domestic depth, the golden games were born, and they created a lot of wealth to vines.

Otherwise, Ma Xiaoyu will not be willing to play the world of "wind" advertising.

According to Wu Liang's estimation, vine revenue should at least 3 years in his own intervention. "Is there a $ 2 billion in the first half of the year?"

Ma Xiaoyu nodded, "profit 14 billion!"

Wu Liang Tucao, "So high profits, data center is still missing?"

"Jinwan data center, one investment of 600 million, 10,000 square meters, 30,000 servers, second phases 20,000 square meters, 50,000 servers, investment of 1 billion, profit." Ma Xiaoyu is very helpless, " What you said will record the ball's chat record, where you can log in, renting the server is not enough, the cost is high, and the self-built is the most cost-effective. "

How did Wu Liang have never thought of this pot to his head, curiosity, "Data centers on the mountains?"

"It's similar to Jinwan, and I will go up to 20,000 units, such a data center, I built 4."

Wu Liang's old blood spurted out, it was about to calculate, the land of Jinwan was a little more expensive, and the first phase of investment of 600 million, there will be less than 500 million, this is 2.1 billion out.

"Construction cycle?"

"Nature is, the better, you have to consider the second phase for up to one year."

Wu Liang once again surprised, "Is it so radical?"

"There is no way, even if you set up the function of chatting to record the roaming record, you can't hold more people, you can solve the problem of security, it is no longer the problem I have to build, I am forced helpless."

Wu Liang finally understood that Ma Xiaoyu's hardships, plus the fees of the expression package, the information is really massive, and the vine is survived is the ball of the ball.

The network speed is slow, the server is a card, and the survival will be shaken. Ma Xiaoyu will not be self-sufficient, contact Wu Liang very early warning, biting his teeth.

"The current practice is to limit traffic, increase the server rental of telecommunications, and reduce the transmission of big files as much as possible, but I estimate that the end of the year is almost the limit, if the four data centers cannot run normally If it is a disaster in the whole company. "

Ma Xiaoyu continued to vomit, Wu Liang did not have a temper, "You look at it, I am going to market, I don't oppose it, the time is that time point, it is not good to be good evening!"

"I have to have a year and a half, I will overcome overcome, oh, right, less dividends at the end of the year, be less points, and die again!"

Wu Liang pointed to him, "Is this your fundamental purpose?"

"I want to rise! I have been working hard!" Ma Xiaoyu spit.

"Oh, the total is better than the south." Wu Liang is so good? "Wu Liang smiled," "Original price repurchase the equity, where to find such a good thing in the bottom? I am looking for Gao Sheng, the other party is premium 15%."

"Appian?" Ma Xiaoyu smiled, did not discuss it in this topic, "I understand, I am the kind of person who doesn't know what to know."

Wu Liangli looks at him, then nodded.

"How do you say it! I will see people in the heart!" Ma Xiaoyu is very unforced, "Going to the building, saying, where did you find the cook, really amazing?"

"Do you know?"