Almighty Game Designer

Thunder Recreation New Headquarters, Reception Room.

Zhou Jiangping drank tea and chatted with Chen.

“Chen was still happy and envious. Like me, busy dogs come here every once in a while to sneak around. ”

Chen smiled and laughed: “President Zhou is joking. You are now subverting the domestic technology industry. In the near future, you are likely to make Happy into a world-class intelligent hardware manufacturer. You will now say that you are quitting. It is estimated that the relevant departments of the country will have to come and talk to you? ”

Zhou Jiangping put the teacup down: “That's impossible. Zhou Jiangping quit, there will still be Li Jiangping and Wang Jiangping. However, if President Chen doesn't play the game anymore, then the leaders of the tourist committee will probably have to jump in a hurry, right? ”

“Unlike President Zhou, Zhou is always really busy, but I'm free. Playing games is the greatest fun of my life, and retirement is impossible.” Chen Qiao smiled and said, "I think... if I really retired, I might be a game anchor, and I think I have a gift for this. ”

Zhou Jiang Ping Yi Le: “OK, President Chen will be the anchor, I will go to dedicate you the first time. By the way, I mainly wanted to talk to President Chen about a 3D book cooperation. ”

“A 3D book? Is that the kind of children's book?” Chen Qiao asked.

Zhou Jiangping nodded, his right hand gently drew on the wearing matrix glasses, and the relevant information was placed directly on the projection screen in front of him, a document detailing the company's 3D book, as well as some ready-made works.

Zhou Jiangping explained: "Yes, Switchpro has been selling consistently lately, and a large part of the buying group is minors, that is, children. Many parents now treat SWITCH as a gift to their children, and this trend is on the rise. ”

Chen Qiao took his matrix glasses from the side and began to see all kinds of relevant data on the images of his eyes. As Zhou Jiangping said, players who activated parental mode on Switch showed a rapidly rising trend, and it can be seen that a large number of Switches became gifts from parents to children.

Of course, most of these enlightened parents reside abroad, and the proportion is very small.

Parents in parallel worlds have more enlightened ideas, and SWITCH is a relatively child-friendly console. A large number of designers specialize in developing intellectual and educational games for children to play on the Thunder Game platform, so sending a SWITCH to children is a great gift for some wealthy parents.

Parents don't have to worry about their children being obsessed because Switch has a parent mode that controls the content and duration of their children's games, and for parents, they can enjoy playing games on Switch.

So SWITCH is gradually becoming a real "home machine," and a series of age-oriented games are gradually pushing it into a slightly marginalized group of players.

Zhou Jiangping continued to introduce the cooperation project on 3D books.

“Switch's performance in the children's market is eye-catching, and a bookseller who specializes in the children's reading market came to me hoping to collaborate in launching a 3D book linked to Switch. I thought about it, and I think it's still promising. So what I'm thinking is, since cooperation is definitely going to have to consider you here, to get authorization for the game IP. ”

“Imagine selling the Legend of Zelda, Soul of Darkness, Day of Escape, Super Mario related 3D books as a SWITCH gift, or as a peripheral, which is a good way to promote, and players are generally very enthusiastic about this peripheral product. ”

Chen Jiao nodded: “Well, that's a good idea. ”

The so-called 3D books are also known as movable books, pop-up books, toy books. This kind of book is a special category in children's literary publications, and when it closes, it is an ordinary book in appearance, but when it unfolds and turns pages, it jumps out of the range of plain books, creating a three-dimensional 3D space that children can better appreciate and experience.

The themes of 3D books are diverse, such as some of the world's science books for kids to learn about the shape and construction of some of the world's unique buildings. When kids turn to this page, there's a three-dimensional opera house, a sea boat, a castle, and so on, which is much more powerful than the surface.

Some popular big IPs naturally connect with 3D books, and children's favorite themes are basically not sold too much as long as they come out with 3D books. Even adults who are fans of this IP tend to buy an entity book back for collection.

Zhou Jiangping pointed at the screen in front of him, fingers gently, showing more details of 3D book cooperation.

“According to previous plans, the first 3D books are mainly focused on Switch's several popular games for all ages. As for the contents of the 3D books, the introduction to the game world view and original small stories will be the main ones. There will also be some hardware editions with extended stories, but the pricing will be much more expensive, and the first edition will be produced in small quantities, depending on the volume of sales to decide whether or not to continue production. ”

“Some of the first Entity Books will be packaged and sold with Switch, while others will be sold as peripherals to regular 3D book customers. Of course, there are specific book collection, pricing strategies, design details and other aspects that need to be discussed in more detail. There are many things that need to be photographed by President Chen. ”

“I'm just here to talk about the feasibility of this cooperation project, and then things can be considered slowly. Lehui will consider a special group to contact the bookseller, and President Chen may also need to send someone to cooperate and select the subject and content of the 3D books. ”

Zhou Jiangping briefly introduced some ideas for Chen Qiao about the 3D book. Even this bookseller already has a first edition. Although it is still relatively simple, it is quite good from the visual effects.

Chen Jiao finished the whole document, silenced for a moment, and said: "Is that it? ”

Zhou Jiangping stunned: “What do you mean, that's all? ”

Chen Stranger: “This is too simple. What does this book have to do with Switch besides borrowing the game IP? It can be sold as two completely unrelated products. ”

Zhou Jiangping blushed: “President Chen, these are two unrelated products, otherwise why call them linkage? ”

Chen Jiao nodded: “Well, that makes sense. Well, the 3D book project is OK, it can work together, but it can't be sold in bundles with Switch, not so many people buy it. ”

Zhou Jiangping: “Uh..."

"I have a better idea. ”