American Fortune Life

In the impression of many, the most romantic metropolis in the United States is Seattle. New York is the most international, but the pace is too fast and the money is stronger. Los Angeles has the brightest sunshine, but it always feels busy, loud and commercially intense. San Francisco is the most open, but the high prices, coupled with the many new technologies, make it feel high and cold.

Only, winters are mild and rainy, summers are cool and pleasant, rainfall is high all year round, and days of light rain are very romantic in Seattle... In the light rain, a couple of lovers stroll along the beach with an umbrella, talking about love —— this is probably the most classic romantic scene in a love movie.

It's just that Rain does give a romantic feeling, but for Andy Smith, I'm afraid it's not a good thing. Who wants to go out and wear an umbrella? Not to mention the dusty skies, the dark streets?

However, whether Andy likes it or not, the light rain in Seattle went down from him walking off the plane and leaching until the next morning, when Andy arrived at the headquarters of Seattle, where he met Jeffrey Brottmann, the founder who had been chairman of the company's board of directors since December 1994, and James Sinneg, who had been president of Good City since only 83 years.

That's right, Andy temporarily chose the Good City Board of Directors for his compilation, which is also the result of Andy's careful reflection. After all, his stall is really a bit big, he has a lot of profitable business, he can't blindly occupy a seat in every industry, not to mention he is still in the digestive phase of his own industry, he is already a mature entrepreneur Andy, the most important task is to complete the smooth digestion of the industry under his control.

So, even if he was very keen on the development potential of the city, he had to make a trade-off, and was invited to join the board of directors of the city, and from the internal slow chart, it was his new strategic approach to the city.

“The“ user experience ”has always been the strategic focus of a good city over everything... ”

With a smile on Andy's face, accompanied by two more founders and several executives, a group of people wandered around the city's flagship store in Seattle, listening to Executive Officer Clegg Jellinik.

The Clegg Jellinik experience is also very legendary, having been a downstairs employee of collecting and organizing shopping carts in Nice City, and having worked tirelessly over the years, he has stepped into the managerial position of the Nice City Executive.

And this example of climbing from grassroots to corporate executives is not an example, and it's hard to make it expensive!

In the internal management of many good cities, most managers come step by step from the grass-roots level. They used to be small, untold employees in the store, but instead of choosing to be discouraged or self-inflicted, they chose to work diligently to get a career raise for themselves with diligence and enduring professionalism. Including hundreds of existing store managers in Good City, 90 percent of whom have worked on the front lines.

It is not hard to see from here that this good multicity company, with its terrible cohesion, is known as the iron fight enterprise, the flowing soldier. At a time when the turnover rate is high in many companies, it is never a day for a good city to win the support and trust of so many employees.

What does that mean? This demonstrates the management of many middle-class columns in the city, their talents are real, they are exchanged on the ground, there is no talking on paper, there is no exaggeration, they are a group of people who really understand the operation of the enterprise!

“ For a retailer, this means customer service, happy and active employees who feel that the company is relevant to them. Four-fifths of the city's employees have access to health care and benefits, even if half of them work part-time. Their average salary is $19 an hour, and even during the current economic downturn, we did not lay off.

Although we have also been affected by the financial crisis and the economic downturn, it has slowed us down slightly. Overall, however, Good City has maintained a steady growth momentum. ”

“Always do the right thing!” Andy looked at the well-stocked merchandise display in many flagship stores in Good City, smiled at them from time to time, greeted the staff, and couldn't help but feel the emotion.

“Oh... ”

Having heard Andy say that since the brand's inception, many good markets have adhered to a common philosophical slogan, everyone, including the two founders, laughed proudly.

Always do the right thing ”. The idea is James Sinneg, and doing the right thing all the time means never cheating on suppliers, customers, or even employees, learning to be sincere about everything, more courageous about mistakes, and actively correcting them, rather than choosing to use all your skills to make a sceptic or escape.

“Low Price" is a unified assessment of Good City Dollars, but it does not mean that we are pursuing low prices without neglecting quality. In fact, quality is fundamental to Doan's life in a good city, because if there is a leak in quality, consumers will surely lose it, and the credibility of a good city will surely fall. This is a situation that no one wants to see.

Therefore, the quality tariffs of Good City are almost as demanding as the gross profit margin of all commodities does not exceed 14%. Once this figure is exceeded, the CEO needs to be reported and approved by the Board of Directors;

Faced with external suppliers, once the price is lower elsewhere than in the city, its merchandise will never appear on the shelves of the good city again.

Strict enforcement of these two articles has resulted in low prices for our high-quality commodities, with an average gross margin of only 7 per cent and a general supermarket margin of between 15 and 25 per cent. ”

Terrible business! Terrible corporate culture!

It was Andy's most intuitive feeling, and he also found a more mechanical problem, and the city piled the entire mall with goods into a big maze, with no labels, no street signs, and couldn't find what he was looking for all at once.

The cargo placement in Good City is definitely well thought-out, that is, you don't want members to come in and find what you're buying and walk away immediately, and there are free snacks and small samples in every corner.

Put the most popular items in the top so that when people are looking for what they need, they can see more along the way, possibly shopping again. The trolley in the mall is big enough to hold a lot of stuff...

“The cargo placement is very knowledgeable!” Andy picked up a commodity and looked at it and put it back where it belonged, smiling and saying to everyone.

Both Free Brotman and James Singh heard Andy's words, and the James Singh Cabinet laughed and moaned: “It's a business genius indeed, and you can see it all at once. ”

Andy's compliments to each other were just a shake of his head and a turn back was very emotional: “It's a great business and it's a great honor to be a part of this great family. ”

“Welcome aboard! ”

“Your participation will add a youthful energy to our board and welcome you! ”

“Thank you.”

Andy and Freebrottmann, James Sinneger, smiled and shook hands again, smiling at each other in the eyes of so many good city executives.

At the press conference that followed, Andy and the two founders of Good City Dollar, as well as another board member, opened the business interaction model, great, most promising and other modifiers constantly popped out of Andy's mouth, while adjectives such as genius, legend, and so on were constantly added to Andy, and a harmonious and perfect press conference came to a successful end, and Andy Smith officially joined the Board of Good City Dollar as the sole LI director, and fell asleep.