American Fortune Life

“ We can be a force for positive action and positive impact! Bring our partners, customers and communities together to create good times.

We understand our responsibilities! Our potential to move in a better direction makes us stronger. The world is once again turning its attention to Starbucks and expecting us to set new standards. We must live up to all expectations and lead the way. ”

Pfft, pfft, pfft, pfft.

As Andy's morale-inspiring words fell, the whole scene stood, applause thundered, whistling accompanied by occasional high voices, ‘YES’ ‘was it!’.

Side by side Howard Schultz watched sophisticated as Andy Smith stood at the front desk, like a king, accepting the cheers and applause of his new subjects, sentimental emotions in his heart, such a brilliant young leader, perhaps he could really win a brighter future for Starbucks.

A financial crisis brought down many of the famous business leaders who had been bragged by the media, and many began to wonder whether Wall Street still had really good stocks and, more importantly, whether there were really good leaders.

Indeed, massive media coverage makes it seem that only some exaggerated impostors can become business leaders in today's society, and shareholders are more afraid than trusting company executives. High-priced MBAs and generous severance pay are common, while hard-won entrepreneurs in offices are uncommon.

Despite the difficulty of replicating CEOs like Steve Jobs, it has to be acknowledged that there are still some of the brilliant and talented business leaders in the world today. These leader entrepreneurs, like Jobs, have the ability to create value for shareholders and employees and can define the entire industry in front of competitors and consumers.

Andy Smith at the moment, in Howard's eyes, is undoubtedly a leader entrepreneur, and even if the other party is hiding his light and building his own corporate position, Howard can only cheer him on the sidelines. There's no way, the business world is so cruel!

At the conclusion of the North American Store Manager's Conference, Andy took Starbucks headquarters management and directors back to the small meeting room to continue their routine board meeting.

It has to be said that change is a painful and intense process.

To change Starbucks' poor business management, and to consolidate his chairman's authority, Andy has gradually completed the alignment of his leadership team, although he does not have a permanent presence in Starbucks.

For example, in Europe, where he has never lived in the United States but is highly capable, the President of the African Region has been transferred to the United States as the most important head of native United States operations, employing a 32-year-old IT genius as chief information officer, appointing a think tank member who has never been the chief financial officer but has many years of experience in financial management as chief financial officer, and in any case, the restructuring of the leadership team has reinvigorated the changes in Starbucks.

To improve internal operational efficiency, Schultz personally chaired the restructuring of supply chain management and invested heavily in upgrading IT systems at Andy's request.

While a great deal of action has been taken to reclaim the customer experience, the negative consequences of Starbucks' rapid expansion in the past have not been eliminated. Starbucks' vast array of stores are inefficient and relentlessly consuming profits, severely dragging down business operations.

In order to cut down non-profit stores, Starbucks had to close and lay off more than 600 stores at once.

“For Starbucks, 2008 was a year of crisis and a year of change. Under the auspices of Schultz, Starbucks implemented a series of changes at a cost of over $500 million. Starbucks' share price dropped to less than $8 when it was lowest.

But after the change, our stock price has now risen to around $14, up 40 percent from the beginning of the year. In the second quarter of fiscal year 2009, Starbucks achieved unexpected results, achieving its first profitable growth since the first quarter of 2008, with an overall profit of $152 million, in sharp contrast to a loss of nearly $7 million a year ago. ”

Speaking of which, Andy smiled and looked at Howard Schultz, the number one on his right hand side, and clapped first, and then everyone in the room started clapping, and Howard Schultz just smiled and nodded, and at this moment he, his heart, was extremely complicated, and he had already seen that the strength that Andy Smith had shown this time almost completely dominated Starbucks, and even his founder, felt powerless.

“In the business world, we tend to find that winning systems go to near-ridiculous extremes in maximizing or minimizing one or several variables, so we at Starbucks also have our own extremes, and I want to hear from you about that... Everyone speaks freely, and I am convinced that collective wisdom, any good ideas, can be said and discussed... ”

Andy smiled and looked around at the people at the table, indicating that they were free to say what they wanted. There were some people who were not used to it because of the sudden strength of the young careless chairman. At this moment, he was also infected by Andy's powerful atmosphere and natural leadership, completely dominated, and began to ‘dance’ around Andy's baton.

Today, Andy was in a very good mood, which was perfectly fine. After the meeting, he had a brilliant smile on his face and held Howard Schultz's hand and said, “Next, Starbucks is yours. You're a professional, and I'm sure no one is better than you to take Starbucks back to the new glory and thank you for your hard work! ”

Looking at Andy's face with a sincere smile and listening to heartwarming words, if someone who doesn't know the truth sees it, they may really feel sorry for Andy Smith's atmosphere and trust in the CEO.

Only Howard Schultz knew, at this moment, how he was in his heart, and all day today, he wanted to be a companion, like, watching Andy Smith, the chairman of the board, waving, talking, angrily brushing his presence, turning his head, and starting to fool the old man again, and having to say, no wonder he was so young to become the richest man in the world, a little fox who didn't throw up bones!

Andy walked into the car with a smile and revealed two sweet winery assistants, and the convoy left Starbucks headquarters under the watchful eye of executives.

“Have some happy music.” Andy took a bottle of mineral water out of the car's refrigerator and opened it. After a sip, he was in a very good mood to tell his assistant.

I noticed that my assistant was in a good mood and immediately operated a few times on the car stereo. Soon, "TheShow" sounded in a light rhythm.

“ Idon 'tknowwheretogo, Ican 'tdoitalone, I 'vetried... ”

Listening to a quick song, Andy couldn't help but shake it and sang, "I love this song. Oh, yeah, what's the singer's name again? ”

“Ryan Cackley Parker, Australian solo LI singer.” The little assistant also laughed happily at the good mood of the Great Demon King.

“Solo LI singer? Oh, happy today, lucky for her, take note, let the big machine company send someone to sign her... Andjustenjoytheshow, Thesunishot, Inthesky... ”

Andy said and sang, and the smile on his face grew brighter and brighter, watching the assistant continue to say, "You Seattle grown man, do you want to take me to try the food here? ”

“Ah? Boss, I used to eat roadside stalls and snacks, you...” The assistant smiled a little. Her food memory of Seattle was still in the cheap food stage. After all, she really didn't have the money.

“Oh, go, take me for a taste, what happened to the roadside stall, the regional cuisine, the most typical is snacks.” As the richest man in the world who eats ice cream on the side of the road, you never underestimate street food.

“All right.” Without wishing to spoil the King, his assistant, Sweet, smiled and said to the driver: “Go to Pike's Market. ”