Digital Kingdom

"Our Magic Feiyue Feiyue company mainly focuses on the research and productization of light field acquisition and imaging technology, and provides a complete set of light field solutions for high-quality VR and AR content production."

Chu Wensheng led Zhao Ziming and his party to visit and gave a brief introduction to the company's business.

With the success of the B round of financing, Moli Feiyue Company also changed its controller. Zhao Ziming re-invested in Moli. The existing shareholding structure is Zhao Ziming holding 85%, Yang Xiaolong holding 8%, and Chu Wensheng holding 7%.

Zhao Ziming was already familiar with Magic Feiyue Company. He had visited several times before taking over, but at that time, he could not see Chu Wensheng.

Moli Feiyue Company was established in 2010. At the beginning of its establishment, it received an angel investment of 20 million yuan. Chu Wensheng is its founder. Yang Xiaolong has invested almost 100 million yuan in the past four years and has been a major supporter.

It is one of the only three companies in the field of domestic light field research. Zhao Ziming attaches great importance to it. Otherwise, it would not be a condition alone and proposed to Yang Xiaolong.

Although there are no products coming out of Magic Company now, the founders are not trivial, and there is a lot of accumulation in technology. With the popularity of virtual reality technology, the company's market value is increasing year by year.

Chu Wensheng is currently a professor at the School of Information Science and Technology at ShanghaiTech University, a tenured professor at the Department of Computer and Information Science at the University of Delaware, and CEO of Magic Feiyue.

He has obtained 10 invention patents in the United States, and won the Outstanding Youth Award of the National Science Foundation of the United States and the Outstanding Youth Award of the U.S. Air Force Research Institute in 2008 and 2009, respectively. He is definitely a big cow in technology and is immersed in virtual reality. for many years.

It can be said that the entire Magic Feiyue Company was supported by it alone. If it were not for the company's delay in achieving breakthroughs, Zhao Ziming would never have thought of controlling 85% of the shares with a value of less than 500 million.

"Is the light field technology just a kind of optical restoration technology that simulates the four-dimensional light field of real objects and superimposes it with the real world. For example, the door in front of us, we can see because of the existence of entities, in the light field, We first collect the image of the door, then remove the door and restore a virtual door in the original position. Is this understanding in place?"

Zhao Ziming asked,

Fortunately, he did his homework in advance, otherwise he hadn't even heard of the light field technique, and he couldn't do it if he didn't know how to pretend to understand.

At that time, being laughed at is small, and if you are deceived, you will lose a lot. Don't think that the technology is very sincere, and how many investors who are deceived by technology are ruined, but they are eating fat intestines.

"Uh, it can be understood like this"

Chu Wensheng originally wanted to correct it, but found that for ordinary people, this understanding is also good.

"The two main application directions of light field are light field shooting and light field display. The first one needs to record all the information in the entire space, and the second one needs to reproduce the information completely.

Now domestic and foreign companies generally focus on one aspect of acquisition or imaging. We choose to do both ends to create a complete "light field VRAR ecological chain"."

Chu Wensheng continued.

"Well, doing this will make the pressure a lot more stressful."

Zhao Ziming asked, Chu Wensheng is quite confident. Although you have good skills, you are not the best in the world. Is it really for starting a business if you are so greedy for everything?

"There is a lot of pressure. There are strong competitors at both ends of imaging and acquisition. Generally speaking, we are still catching up."

Chu Wensheng didn't care and directly stated the dilemma facing the company.

"The leader in the acquisition is Lytro, whose core business is to sell a camera capable of "light field photography".

Lytro is a technology company located in Silicon Valley. It was founded by Dr. Wu Yiren (RenNg) of Stanford University and others in 2006. In 11 years, it received US$50 million from Graylock partners, Anderson-Horowitz and Enyi. A round of investment, and two more rounds of US$90 million in financing in the following three years.

The first generation product is a light field camera with a 1.52-inch touch screen at one end and a lens at the other end. "First take a picture and focus afterwards" is its main feature. Now the second generation product, the light field camera LytroIllum, has been launched, regardless of its design , The hardware configuration and the operating experience are far beyond the first generation."

Chu Wensheng knows his competitors well, and briefly introduces Lytro's business.

Zhao Ziming's complexion remained unchanged. He didn't expect Magic Company to be a dominance or technology leader, so he asked directly.

"What about the imaging side?"

"The light field shows that the competition in this area is more intense. There are four or five companies working in this field. The leader is still an American company, ML, located in South Florida, dedicated to the development of AR products.

Although there is no product at present, it has already won an investment of 500 million US dollars. Its core technology is "light field imaging". The digital light field can be projected into the field of view of the person wearing the AR glasses. Objects, and placed seamlessly in the real world'."

Chu Wensheng continued.

"Yeah" Zhao Ziming nodded.

I believe everyone understands the technological reserves of the United States, and the world's leadership is not just a joke.

"Our company’s superior technology is the traditional augmented reality or through display technology. Now there is a HR glasses. Through it, the virtual image displayed is floating in the air, and the brightness is extremely high, making it difficult to find it. It is actually translucent.

HR means an integrated head-mounted solution made with light field collection and display technology"

Chu Wensheng turned the topic and talked about the advantages of Magic Feiyue Company, which allowed the boss to have a reasonable judgment.

"Oh, is there a finished product?" Zhao Ziming was very interested.

He has also experienced the headset, but he didn't expect Magic Company to start.

"Some Mr. Zhao, here, the technical barriers of general head-mounted display equipment are not high and it is easy to break through. We have made some finished products."

Chu Wensheng said as he led people to the laboratory.

The group came to a semi-open laboratory, Chu Wensheng took a black glasses-style headset from his assistant, handed it to the boss, and said with a smile,

"This is our first-generation product. The brightness is not enough. The next step is to optimize the display technology to display virtual objects with the same brightness as natural objects to achieve extremely high fidelity."

Zhao Ziming took it and held it in his hand. It still feels relatively light. The weight is about the same as ordinary glasses. I think it won’t be too uncomfortable to wear.

"There is a switch here"

Chu Wensheng explained the operation to Zhao Ziming and asked the assistant to turn on the device.

The other escorts naturally did not experience the treatment personally, and could only look at the boss eagerly.