Extraordinary Genius

Chapter 586: Creative Strategies

The Army's exclusive supply agreement was signed soon, and General Gan still had the honor, and the price of Iceland Pharmaceuticals was certainly cheaper than Bundy's.

But Feng Yu was not very happy, and by doing so alone, he could not defeat the brand Bundy.

Defeating Bundy was not a real success until it took another five years for Yunnan Baiyao to launch a band-aid for wound healing.

In other words, after entering Huaxia from Bundy, in just two years, the brand Bundy was deeply implanted into Huaxia people's minds and remained firmly occupied for more than a decade.

During this time, no other brands of creativity have emerged, but none of them have been able to influence Bundy. In fact, if it weren't for the support of the state, Yunnan Baiyao wanted to beat Bundy, and it wouldn't have been five years.

And even though Yunnan Baiyao beat Bundy in sales, Bundy was still the first brand in the Huaxia Chuangkao market when doing market statistics, and Yunnan Baiyao was only the second.

Of course, in the past life, it was hard to pull him down because Bundy had been the master of the Huaxia Creative Market for over a decade.

Feng Yu had to admire it, Yunnan Baiyao, it still succeeded!

But Feng Yu didn't have that much patience, taking five years to keep Bundy under him. Feng Yu's goal is to keep Bundy completely under his back in terms of sales volume, sales, profits, brands and more.

In this way, Johnson & Johnson will certainly have great resistance to enter Huaxia and seize Huaxia market.

Before Feng Yu was reborn, many of Huaxia's top pharmaceutical enterprises, either foreign-owned or Sino-foreign-joint ventures, the real Huaxia own brand, were dumped behind.

Isn't it sad that a pharmaceutical industry so important is controlled by foreign capital?

In this life, Feng Yu will never let this happen again. Huaxia is not without good researchers, they just can't get investment and get publicity. And many of the medicines that contribute to the world have also been successfully researched by Huaxians, or Huaxians among researchers.

Like a scientific result, a professor is doing it with several graduate students. Professors' abilities, above graduate students, are prestigious, but in many cases there are significant contingencies in scientific research. But who is the ultimate credit to a graduate student who made the greatest contribution?

Professor!

Because everyone would think that it was inseparable from the professor's teaching that graduate students could make these discoveries, but that's not the case!

Feng Yu now supports a lot of scientific researchers, many of whom are very capable, research cheap and very good pharmaceuticals, which is what Feng Yu demands of them. And what Feng Yu provided them with was sufficient funding to study the reputation after success.

If you make a contribution, you deserve fame, and you're all in exchange for it. Feng Yu spent money to enjoy the benefits of the results and results, and the researchers gained fame and completed his research.

Just say that the formula of Yunnan white medicine in Feng Yu's memory, Iceland Pharmaceutical Research found that the effect is not comparable to that of real Yunnan white medicine. However, after the research and improvement of Iceland Pharmaceutical researchers and personnel of Beijing University, Medical University and other cooperative units, the effect is still a bit different, but it is not that great anymore.

These people, not necessarily, can't figure out a better formula than Yunnan White Medicine, and they also have great hopes of studying successful aerosols before Yunnan White Medicine.

Of course, it is also related to Feng Yu's request for Ice City Pharmaceuticals to invest more in research.

Feng Yu made it clear to Iceland Pharmaceutical leadership that the reason Iceland Pharmaceuticals made so much money last year was because Iceland Pharmaceuticals was really good, well absorbed and effective, so the people would buy it. And a proprietary drug that can bring more profits will be higher.

For example, the top pharmaceutical companies in the world have all risen because of a pharmaceutical patent, and none of them have ever become the world's largest pharmaceutical industry by lowering costs and advertising.

Like Bundy, why is this brand's Creative Patch the highest selling and most profitable in the world? Because they are the inventors of Band-Aid and have the oldest brands of Band-Aid, they make people think only of Band-Aid, not Band-Aid!

Ice City Pharmaceuticals wants to beat Bundy, and relying solely on waterproof, breathable technology is definitely not going to work. These can beat other small brands at best, but for Bundy, it doesn't have much impact.

Not only that, but soon after Ice City Pharmaceuticals launched the water-release and breathable bandage, Bundy had already thought about it, and had already succeeded abroad. The reason it didn't come out in Huaxia was because they didn't think it was necessary to monopolize the Huaxia market with old technology.

Like electronics giants like Sony, they're not launching a new product when it's mature, but they're not launching a new product as long as they make sure their technology leads the market, unless this new product makes them less expensive.

They will roll out a new technology over time to stay industry-leading and deepen the impact and value of their brand.

For the time being, Ice City Pharmaceuticals only has this cartoon, which Bundy doesn't have, and now he's going to push it. Ice City Pharmaceuticals and Mike Lau have more than one version of the cartoon image, like "Calabash," like "Sheriff Black Cat."

If you can buy the copyright at a lower price, you can't buy it, so study those that have passed the copyright protection period, such as "Water Herald", "The Romance of the Three Kingdoms", etc., there are many characters in there, and you can also stand high and say that we are promoting traditional culture in Huaxia.

Of course, it's just a small way to really beat Bundy, only one thing, and that's to figure out what really speeds up wound healing, which is the main reason Bundy lost to Yunnan White.

If the research is to succeed, it will not be completed in a day or two, which Feng Yuneng can wait for, but only give researchers a year.

This year, Feng Yu obtained exclusive supplies from the National Sports Administration and the army through various relationships, along with advertisements from central stations, radio stations, soft text advertisements in newspapers, etc., which are just some sales methods, and Bundy can't do it either.

And just because these sales methods also make Ice City Pharmaceutical's creative patch, there is not much profit at all. Advertising and promotion costs are not a small number. After all, this creative market price is too low, and there is not much profit.

What worries Feng Yu most is that he wins sales, wins sales, but loses profit and loses the brand!

For now, it's just a period of market grabbing, expanding brand influence, a real showdown, waiting for the Medicine Creative Patch to succeed in R&D before making Bundy look good!