Extraordinary Genius

“President Li, are you interested in coming to the motorcycle business? Once you have purchased your shares, I can assign you a vice presidential position dedicated to the motorcycle business.” Feng Yu invited Li Dafu, which is much better than the vice president of Iceland Machinery who is in charge of the motorcycle business.

Li Dafu stunned for a moment and shook his head: “President Feng, I still like cars and hope to be in charge of the car business. ”

Feng Yu nodded. If Li Dafu didn't like the car, he probably wouldn't come to the door.

“So tell me about cars. Do you have any suggestions for the development of Songjiang Automobiles? ”

“Songjiang cars, cars, three models, sedans in the ordinary sense, off-road cars and business vehicles. Among them, the sales of commercial vehicles are not very good. Off-road vehicles are mainly purchasing troops, and small sedans are mainly selling official vehicles. Are the sales of both types of vehicles good? ”

“You did a good job, keep talking. ”

Li Dafu went on to say, "But the prices of all three cars are over 100,000 yuan. Though a hundred grand isn't much for a car. But a hundred thousand dollars, that's what stopped a lot of people wanting to buy a car. I think we should launch a new brand, a low-cost car brand, that compresses the price of cars to less than 50,000 dollars, or even 30,000 dollars. ”

Feng Yuxin said that Li Dafu was still prepared to take the low-end route, but the good news is that he didn't say that the brand of Songjiang Automobile, the low-cost car, would give people the feeling that this brand was a cheap product, which would reduce the overall brand value of Songjiang Automobile, which would also affect the current sales of medium- and high-end vehicles.

Feng Yu also did not consider the introduction of low-cost cars, but when the low-cost cars were launched in previous life, it was already around the millennium. At that time, the country's economic level rapidly improved, and people's demand for automobiles grew, and the concept of step-by-step was also put forward.

But now, the preferred means of transportation for generations is motorcycles, you can buy a Songjiang 100 for $10,000, and you don't have to worry about bad road conditions, the only downside may be wind and sun.

“Do you think we should launch a low-cost car now?” Feng Yu asked in detail.

“Of course not, it's just that we're going to do the relevant technology research and development now, and we're going to wait for the right opportunity before we roll out the low-cost car. I estimate that three or four years is about the same time, when our technology should be in place, and the people's income would be enough for them to buy a car. Although motorcycles are good, in most people's minds they still look more generous than motorcycles. ”

“In other words, do you think Songjiang Automotive is currently developing low-cost automotive technologies for small emissions? ”

“No, it's high-end cars and low-end cars at the same time. Build a Songjiang car into a mid- to high-end automotive brand, and then launch a low-end automotive brand, with two lines in parallel, no matter what the order. ”

“How much more do we need to invest in technology research and development, both for high-end vehicles and for low-end vehicles? With all that money invested, when can we make it back?” Feng Yu asked backwards.

“Automotive is a capital-intensive industry, but undeniably, technology is also very important in it. Otherwise, our domestically produced vehicles will not all become joint ventures, because we do not have technology, and the large foreign automotive enterprises, relying on technology output, make a lot of profit. At present, our Songjiang automotive technology can be regarded as leading in the country, but compared to foreign car enterprises, it is still lagging behind. If we fail to keep up with the world's technological footsteps, our cars will have to be sold in Huaxia, and the markets in Europe will be eroded by other car companies. ”

Previously on technology R&D, Guillermo acquired Volvo, not only for Volvo's brand, but also for Volvo's technology. Otherwise, why is a downhill brand worth so much money?

Technology is also what Feng Yu has always emphasized to Li Mingde. Without technological advantages, we can only squeeze workers. What else does it mean to build a car?

Feng Yu only knows the trend of automotive development, and knows which direction the future technology application of automotive should go, but he doesn't know how to research it.

Fortunately, Iceland Machinery already has a number of technical experts, many of whom are former Soviet engineers, and is constantly training Huaxia engineers, and technology has been improving.

Technological progress is not necessarily faster than that of large foreign automotive enterprises, but it is certainly much faster than that of domestic joint ventures.

The reason that Songjiang Automobile can develop is not that it is much more technology-leading, but due to a variety of factors such as shape design, car performance, price, and most importantly, government ~ government and army procurement.

Since the purchase of the army, it has become clear to the Chinese that Songjiang Automobile, is exported to Europe to generate foreign exchange, while Longjiang and other provinces have begun to purchase Songjiang brand cars.

In previous life, all these units were purchasing SAFE and FAW cars, either Audi or Santana. But at the same price, it is obvious that Songjiang brand cars are more comfortable and beautiful, they are also national product brands. They can also stand high and say that they are supporting the development of national cars, in fact, to buy cars not criticized by the leaders above.

In these years, it was a few years of rapid development of official vehicles. Almost every government ~ government has begun to procure a large number of official vehicles, the name of which is United States, and the need for work. In previous generations, it was counted that the cost of buses was already an astronomical figure as early as' 95, while the next few years saw a rocket-style rise.

This kind of thing needs to be handled by the state. Feng Yu simply grabbed the market that belonged to those imported cars and joint ventures, and used profits to roll the development and improve the technology of Songjiang brand cars.

Li Dafu's many thoughts coincided with his plan. Feng Yu's growing appreciation of Li Dafu made him take charge of the automotive business, which also seemed good.

“President Li, I agree with all of your ideas. You are well suited to work for Iceland Machinery. Now you can say, how much can you pay for shares?” Feng Yu asked with a smile.

“I could sell the company for almost 67 million, plus some savings, for about 80 million, and I wanted to buy two percent of the shares.” Li Dafu chewed his teeth and said.

“President Li's company is making a good profit now, don't you think it's a shame to sell it? Perhaps after joining us at Iceland Machinery, profits are not as good as they are now. ”

“My company has grown to the end, unless there is a lot of capital injection, it will be possible to continue to make breakthroughs in material research and development, and I look forward to the future development of the car, I think that in 35 years, my share market value of Iceland Machinery Company will definitely double! ”

“Willing! I'll lend you another 20 million, no interest, so you can buy a two-and-a-half percent stake. ”

Li Dafu Daxi: “Thank you so much, please rest assured that Feng will do everything possible to help Songjiang Automobile take off! ”