Extraordinary Genius

Thomas is back in Huaxia, talk to Feng Yu about the time of the Super VCD launch.

Although he had previously promised not to launch ordinary VCDs, super VCD technology had matured and continued to wait, and he also felt that some time was wasted.

“Mr. Feng, originally we discussed it, we launched Super VCD together in September, but now that the VCD market has emerged early, traditional video recorders have exited the historical stage, do we launch Super VCD early?” Thomas suggested.

Feng Yu nodded: “Of course, there are no major technical problems anymore. This year we will launch a generation, next year we can launch a second generation. However, I suggest that our design should be slightly different, such as the position of the keys, color matching, etc., but the style of the remote control should be ~ uniform. ”

“Of course, I know that you Huaxians like red, so let's give up the red color scheme, mainly silver, gray and black, double color, and come in three different colors.” Thomas has long thought of these three colors, which should be the most mainstream appliance color, and go well with home furniture tones, etc.

“Well, let's give up gray and match it with other colors. Power amplifier, same color as super VCD? ”

The power amplifier, or power amplifier, which can be called a straight white amplifier, is one of the very basic devices in the sound system that amplifies the sound for better results, so that it has the effect of home theater and karaoke.

Philip's amplifier, called the A ~ V amplifier, has four channels, and surround stereo. When people watch a video disc, the ambient sound is more real, and it feels like watching a movie in a cinema. The main goal of this amplifier is to see the family.

The amplifier of AIWA research is the HI-FI amplifier, or high-fidelity amplifier, which has only two channels and is best used to listen to songs. The main target of this amplifier is the KTV, the dance hall, where all the singers go to play.

The technology of this device is not too difficult, and Philip and AIWA themselves produce amplifiers, and people communicate and improve each other's technology.

“What about our super VCD, something random? What else should I have besides a regular song disc?” Thomas asked for a lesson, and Windstorm Electronics had more experience than they had with Philip.

“Two microphones, one cleaner to wipe the disc, one disc box. ”

“Mr. Feng, the microphone, I know it's for singing, and the cleaner also prevents stains on the surface of the disc from affecting the reading, which is normal, but what's the use of sending a disc box?” Thomas is a bit obnoxious, sending a disk box doesn't make any sense.

Feng Yu grinned and asked, "Mr. Thomas, if you had a big TV cabinet in your home, but only a small TV on it, would you feel weird? Would you like to buy a big TV? ”

Thomas wasn't so sure, he said, "Yeah. But a lot of families can afford little TVs. ”

Feng Yu shouted: “If you answer correctly, they can only afford a small TV. Just watch some of the TV, they want to buy it but they can't help it. But the disk is different. One disk, two or three dollars, it's only five dollars expensive. You said they had a VCD at home, and you saw an empty disk box, would you want to buy some disks and fill it up? ”

Thomas's eyes grew brighter and more excited to say, "Mr. Feng, you're a genius! Yeah, a lot of people might have to change TV, but buy a disc, maybe even kids. There's only one disc in a disc box, and it's really space, and normal people feel uncomfortable. And we are the biggest genuine disc distributor two, they have a great chance of buying our discs! ”

Feng Yu has been through this in his previous life, buying VCDs and being sent a disc box. You said the box was empty. Does it look sad? Although he is not obsessive-compulsive, he also wants to fill it with a few more discs. As for putting the disk box away, that would feel a little wasteful, shouldn't the disk box be next to the VCD?

Old TV cabinets, really, are a cabinet, and underneath there are drawers and stuff. But the new TV cabinet is different. The whole thing is a shelf with two or three layers, the TV can be played on the top, the VCD player can be played on the bottom, the power amplifier can be played on the bottom, there is a drawer at the bottom, and the discs and remote control can be placed on the inside.

There's even a clear plastic drawer right under the TV cabinet, specifically designed to hold discs. People who buy VCDs are definitely not used to leaving this place empty, so they buy VCDs.

This disk box is for people who don't have a TV cabinet. And when a disk box is full, a lot of people won't be able to afford a second disk box, which is directive consumption.

“Mr. Thomas, our biggest competitor in the CD-ROM market is Sony, we're the main player on the Asian side, you're the main player on the European side, and we're all surrounding Sony on the American side. ”

“Well, in this market, we must hold onto ourselves!” Thomas nodded hard.

“Super VCD, what's your retail price for Philip?” Feng Yu asked.

“How about $400? Is the price going to be a little high?” Thomas asked. Although the cost of this super VCD is a little higher than that of a regular VCD player, it's not much higher, and the cost is over a hundred dollars.

Now that the average VCD sells for about $300, Thomas is worried that this super VCD is too expensive to buy too many people.

Indeed, when he finished, he saw Feng Yu shook his head.

“Four hundred dollars, I think five hundred is more appropriate!” Feng Yu said.

Not too high, but too low? Thomas wondered why Feng Yu set the price so high in order to stimulate the sale of their regular VCD? But Philip doesn't have a regular VCD. Isn't that a bit of a loss?

“Mr. Thomas thinks the price is too high? You don't have to worry about it at all, because our super VCD is a lot better than regular VCDs. And the discs that we're going to launch in the future, they're bigger discs, regular VCDs, not necessarily readable. ”

“I mean, turning a VCD into two levels, like a black and white TV and a colored TV. Colored TVs are more than twice as expensive as black and white, but people are still willing to buy colored TVs, right? Super VCD, which is a high-end product in a VCD, and the price of a regular VCD, I will lower it again to pull the grade.” Feng Yu explained.

“Ordinary VCDs, lower prices?” Thomas was somewhat surprised that it was a proactive loss of profits, so he really had no problem with it.

“The price of regular VCDs is reduced to about $200 so that other VCD brands will be dragged down by us. They just open up the market for us and want to split this big cake, that's not gonna work!” Feng Yu chuckled.

“What is our marketing time? ”

“August 1st, GLOBAL SYNC! ”