Extraordinary Genius

Feng Yu tasted the fruit jewelry developed by Lehaha, which is just hot orange juice. The flavour is not good or bad. It's sour and sweet. It's similar to what Feng Yu had in his previous life. Someone should like it.

But Feng Yu is not satisfied. How can this taste compete with Colego? It would be too LOW if the target were to be on top of Asahi Warming Tea. If you want to compete, you have to compete with the best.

What was the best selling hot beverage in the last season? Not tea and coffee, but definitely not Colego, but milk tea!

It is more famous for Yulemie and the fragrance, both of which are milk tea available after the new century. Now, at least there is no such cup of instant milk tea.

The advantages of milk tea are completely different from those of Colego. Colego's product positioning is nutritious and tastes good. And milk tea, it tastes good. Or there's added coffee and chocolate, and some refreshing anti-hunger effects.

“Qingxian, this fruit jewelry taste is OK, you also have a lot of people to experiment with, this can only be defined as a children's drink, adults rarely drink, right?” Feng Yu asked.

Zongqing frowned first: “Yes, children love it. Adults say it's too sweet. But after less sugar, children don't like it. They can't find a balance point at all. They can't even exchange sugar inside when people drink this, can they? ”

Feng Yu would like to tell him that this is not a bad idea. There will be a small bag of sugar in many drinks in the future. It's just that fruit jeans are such big packages, and if you get another sugar bag, it's really troublesome.

“Focus on the children's market. After all, our brand is more competitive in the children's market. It can be more than just orange juice flavor, it can also have pineapple flavor, apple flavor, etc. You can ask people to study it, even if the sales volume is not very good, it can enrich our product range and avoid competitors appearing. ”

Zongqing nodded first: “People have already made it, orange juice is the easiest to make, and everyone has drunk orange juice before. This has a certain market base. But with this alone, we can't seem to compete with Colego. After the health care industry was suppressed, the nutritional product rose again. Colego is a nutritious drink, and there is already a large mass base, it is also considered an imported product, and advertising in Central Taiwan, which is difficult for us to compete with. ”

“Have you ever thought about making a similar product, which in turn defeats Colego?” Feng Yu asked.

“You mean we make this chocolate milk powder too? This technology is not difficult, but it doesn't taste as good as others, and the nutritional content is difficult to control. Colego makes this kind of product, and we don't have any advantages even if it's a brand.” Zongqing frowned first.

It's not that he didn't think about it, but it's too hard, unless you take a crazy advertising offense, but it's too expensive, and if you fail, the loss won't be small. With that money, it's better to keep promoting yogurt drinks and tea drinks, all of which can have a lot of competitors to rob the market with Lehaha.

“Have you been to Bao Dao to look at the market? Have you seen the pearl milk tea over there?” The pearl milk tea appeared for three months, and the whole of Baoshima was popular. Zongqing should have drunk it first, right?

“Pearl milk tea. I've had it. Why? ”

“What do you think of the milk tea? ”

“It's okay, I can't say good or bad, I don't really like it, but I like a lot of people. President Feng, do we make this pearl milk tea? ”

“Don't you think so? The technology of this product is not particularly difficult, is it? There are even off-the-shelf formulas that we can buy, or we can study the combination ourselves to create new flavors. ”

At this time, the milk tea already has tea powder, but it is not well reconciled, but separated, requiring the service staff to dispense it proportionally and brew it to the Guest.

All Lehaha has to do is mix it proportionally, pack it together, even raw materials can be purchased directly, without having to produce them themselves.

Including pearls or coconut fruits in milk tea, you can buy them directly, even find someone else to work on your behalf, and then put the Lehaha logo on it. It's too simple.

“This one, I suppose, but this flavour, can the Mainlanders like it?” Zongqing hesitated first.

“How do you know you don't like it if you don't try it? The smell of this milk tea, just one word, fragrance, makes people want to drink it. Even if it can't be sold in the interior, it can be exported. It's good to sell to Bao Island, Xiangjiang and other places. And this can be a product that competes with Colego, like chocolate-flavoured milk tea. ”

“Chocolate milk tea, is that still milk tea? ”

“You don't care if someone likes it or not, it works. Have you ever had coffee? A beverage that Westerners love, there are already cafes on the coast and in some of the more developed cities, which are incredibly expensive, but the cost and low cost are for those who want to experience old drinks. We can also satisfy these people's desires by introducing coffee flavored milk tea. ”

Zongqing's face was tangled first. It always felt like Feng Yu said these things were unreliable? Traditional pearl milk tea can really be made. As Feng Yu said, it cannot be sold in the interior or can be exported to Baoshima and other places. It will never be lost.

But milk tea mixed with chocolate, coffee, etc. doesn't make it look like four. Would anyone like it?

Zongqing was still not bold enough. Feng Yu remembered the previous life, when Lehaha launched the beverage was bold enough? Coffee cola, beer tea, Gvas, it's all sick to a lot of people, but it's just like making money.

“Well, Mr. Feng, I'll go back and get someone to try. But our factory production capacity is not enough. Although we have been trying to expand the factory and expand the production line, we have not done this before. There are no existing production lines available, and this investment will not be small. ”

“You can choose the west, glorious cause. Have you heard of it? ”

“Glorious cause, I've actually heard that. What do you mean, we're in?” Someone invited Zongqing first, but was rejected by Zongqing first, because Zongqing first was not prepared to expand the factory too much.

“Why not? Good things can be done while enhancing the human value of our brand, and factories over there, mainly producing these powder-packed products, don't worry about shipping. Slow down, slow down, long shelf life, not easily damaged. And the cost of labor, land, etc. is very low over there, so we don't lose much. More importantly, you don't want to be called a conscientious entrepreneur if you can get a sense of the leadership above? ”

“Well, I went back and studied, and if I could, Le Haha joined the glory cause and contributed to the nation. ”

“That's right, wish us success. ”

Zongqing hesitated first to ask: “President Feng, would anyone really like this combination? ”

Feng Yu "…” Still don't believe it!