Extraordinary Genius

If this dream is to come true, the first thing to do is to promote the brand. Build core brands and dominate the industry.

There are only two Huaxia brands that are currently known on the US side: Windstorm and Jianbao!

It goes without saying that the product patent rights for humidifiers, leafless fans, VCDs and DVDs have earned a high market reputation for household appliances. Even these products are the industry leaders.

Jianbao, at this time Huaxia beverage industry giant, last year sales reached RMB 4 billion, profits more than 400 million, and established branches in more than a dozen countries, products are sold far away in more than 30 countries and regions, the true head of Huaxia beverage market.

Although there has been a trend towards catching up in Huaxia market, it is also tight in Huaxia market, overseas market, at most Lehaha sold to Baoshima, Xiangjiang and Portuguese. I tried to land in the island country, but unfortunately, once I heard it was a Huaxia brand, no one was willing to buy it at all, and eventually I withdrew. I lost a few kilos in this matter to the angry Zongqing first!

Huaxia's beverage market at this time, Jinbao is the boss, then Lehaha, Le Bai Shi, Coconut Tree, Zhenzhen, Asahi Sunrise and other brands followed closely, the total sales for the whole year exceeded $3 billion, what was the sales of the beverage industry in the US last year? $100 billion!

Huaxia has a population of 1.2 billion, and the US 200 million, the level of consumption between the two, the difference is not a little bit.

Feng Yu has also always wanted to let Lehaha break out of the country and go to the world. In previous life, Lehaha did a very poor job at this point. Until Feng Yu was reborn, Lehaha overseas sales, at the peak, annual turnover did not exceed 25 million dollars, which is not comparable to the founding of Bao now, not even the coconut tree company at this time.

In the beverage industry, the FDA standard in the US is the most stringent beverage test in the world, and as long as it is adopted, it will be fine to introduce it in any other country.

Jianbao passed, which is why we can break out of heaven and earth in the US.

At this time, Zhenbao's development in the US is also in a bottleneck, mainly due to the fact that Zhenbao has only one product, and is also excluded by two US beverage industry giants.

Originally, Jinbao had the opportunity to work with Pepsi to fight Coca-Cola together, but during the negotiations, Li Jingwei, the rudder of Jinbao, said a very wild word: “Pepsi Coca-Cola is the big brother of the beverage industry, on behalf of Jinbao, you are very welcome to join Jinbao to produce our products! ”

He wants to make Bai Shing a substitute for Jianbao!

At that time, Pepsi representatives were said to have been silent for a long time. The cooperation conditions they gave were actually very good. Jianbao helped promote Pepsi Cola in Huaxia, suppressed Coca-Cola, Pepsi in the US, helped build Pepsi promotion, and also excluded Coca-Cola.

It could be called a market swap, a win-win approach. But Li Jingwei, who at the time was on the brink, didn't see the two beverage giants at all, because the core of everyone's products was different.

Jianbao produces weak alkaline electrolyte drinks, which are sports drinks and can be drunk by athletes, making them healthier. Whether it's Coca-Cola or Pepsi, he sees it as a soda seller that can't stop Builder from moving forward.

Initially, the expansion of Build Bao was indeed very smooth. Everything went in the right direction. Domestically, being the boss, entering the international market, and successfully promoting it in the US. Even the US promoters were once Pepsi promoters.

When the two Coke companies discovered that they were unable to grow in Huaxia, their home camp was infiltrated by the “ambitious" Builder, and the two otherwise opposing Coke companies began to suppress Builder at the same time.

Not only in the US market, but also in multiple countries. Together, the two giants in the beverage industry quickly narrowed Jianbao's overseas development path.

This was the time when Feng Yu reached out to Lynch, the old director of the Baomi Country branch.

Jianbao bought a floor in the US as its headquarters, not too far from the Empire State Building. Feng Yu's popularity in New York at this time was very high. Did the newspaper report about this Huaxia businessman who bought the Empire State Building? As soon as Feng Yu called, the Lynch Department agreed to Feng Yu's invitation.

On the top floor of the Empire State Building, also the first refurbished General Assembly guest room, Feng Yu met with the Lynch Department.

“Are you Boss Feng?” There was no front photo of Feng Yu in the newspaper. Lynch didn't know Feng Yu, but there was only one person in the visiting room. He could only try to ask. In fact, Lynch thought he was wrong. After all, the person in front of him was too young.

“President Lin, long time ago, I am Feng Yu. ”

When he heard the familiar voice, Lynch reached out, and while he was prepared, for a moment, he felt somewhat unacceptable.

“Boss Feng, boss Feng. ”

“Lin is always curious, what am I inviting you to do today? I don't want to turn around either. I want to help Jianbao.” Feng Yu had a smile on his face and his tone was very sincere.

Lynch's eyebrows picked out: “What does President Feng mean by that? Where Build Bao doesn't need any help. ”

Lynch thought Feng Yu wanted to join the equity establishment, which he certainly did not agree to. Jianbao is a state-owned enterprise, and the development is so good, why should outsiders be included in the stock? They, the management, are thinking about MBO in the future.

“Really? How did I hear that Jinbao wanted to enter a big supermarket now and was rejected?” Feng Yu also figured that out.

Once you enter a large supermarket, you will have a rich sales terminal, which will certainly boost your sales volume and increase your profits. And if you can't, you can never really compete with two Coke companies in the US market.

Lynch suddenly looked up at Feng Yu. Although this is not a secret, if you don't care about Jianbao, you will never know. Is this Feng boss asking about Jianbao?

And listening to this Mr. Feng, is there any way he can get Jianbao into the big supermarket in the US?

“Boss Feng, can you do this? Let's be clear, it's not that we can't get into the US supermarket, we're still negotiating, the conditions are just not in place. ”

Builder's requirements are the same as those of two Coke companies, with special counters, prominent signs, superior locations, etc., at least it shouldn't be too bad, but those conditions, those supermarkets don't accept. Jinbao is good, but in their view, it is completely incomparable with Coca-Cola and Pepsi.

And of course, it's also important to build a beverage that has only one flavour at this time, no other products, which is completely incomparable with Coca-Cola and Pepsi, a product, why set up a counter alone?

“What if I can help you get better terms?” Feng Yu asked with a smile.

Book friends: 520, 98, 468, welcome to the pit.