Extraordinary Genius

Chapter 1265 Ice City Beer Development

“Wife, are you tired? I'll squeeze your legs.” Walking back with Lena, Feng Yu served Lena with enthusiasm.

Feng Yu's phone on the table suddenly rang. He walked over and looked. Zhang Ruiqiang called.

“Yo, why are you calling me today? Is there anything I can do for you?” Feng Yu asked with a smile.

Meanwhile, Feng Yu and Li Na Bi paddled, indicating that she would answer the phone. Li Na went to the living room to watch TV by accident.

“Couldn't I call you if I didn't ask for your help?” Zhang Ruiqiang was unhappy.

“No, but think about it. Did you call me when it was okay? How many times have you called me? ”

“This is a good thing! Our Ice City Beer Festival is about to begin, and this time it was organized by our province, Ice City Government Axe with the Huaxia Light Industry Federation, with the support of the above, this is a true International Beer Festival, inviting almost all major international beer companies and related enterprises to participate.” Zhang Ruiqiang's tone is unspeakably proud.

Ice City's Beer Festival, held as early as 88, is also the International Beer Expo. But at that time, Iceland was not well known, and Huaxia was not sufficiently developed. Even many domestic beer companies did not come to participate.

However, as Huaxia's economy improves, so does Iceland's weight in Huaxia. This beer festival, Huaxia's beer companies are sure to come, and some foreign beer companies that build factories in Huaxia will send representatives to attend.

But all the previous beer festivals were hosted by Ice City, and the province didn't worry much. This time it was different, not only the province was involved, but also the boss, some large international beer companies and related companies, all helped to connect.

Feng Yu poured a pot of cold water on Zhang Ruiqiang at this time: “Invitation is one thing, whether they come or not is another. None of our Ice City beers come first in Huaxia, but fifth, are you sure all the big international beer companies and related companies will come? ”

“It's all impossible, of course, but the top ten beer companies in the world have said they're coming. There are also the world's top suppliers of beer raw materials, relevant industry suppliers, who have also given back receipts, indicating that they will attend. ”

Zhang Ruiqiang said, do you think I didn't take that into account? Those small businesses, love doesn't come, these big ones come, enough is enough. The top ten are here. The top ten companies are tied together. It's not necessarily the size of the top ten companies. Is it worth noting?

Feng Yu sighed: “You never thought, why are they all here? ”

Zhang Ruiqiang was somewhat surprised: “Is there any other reason for this? It's not just a festival, it's a trade fair. ”

“Yeah, that's exactly what you need to focus on. This suggests that they are all about to enter the Huaxia market, which is an opportunity for them to learn about the Huaxia beer market and the strength of the Huaxia beer business. In other words, Ice City and other Huaxia beers will be impacted by the world's top beer companies! ”

“Are we going to have this beer festival and invite them or is it wrong?” Zhang Ruiqiang was somewhat dissatisfied.

“It can't be wrong, but it's best to talk to domestic beer companies about how to jointly boycott beer abroad. Of course, you should also learn from other people's advanced experience, technology, taste and other aspects to improve yourself. When our beer companies go out, they should also be careful to protect the main camp. Don't go out without making money. Let others break in and make money first, and steal the market. ”

“Well, let me talk to the boss. In my face alone, those beer companies don't necessarily buy the bill.” Don't look at Zhang Ruiqiang as a second-hand man, and he's not a low-ranking man, but he can't handle other beer companies. No one likes other leaders, your own business is pointing fingers and feet.

“Do you remember what I told you about merging to make it more competitive?” Feng Yu hinted.

Zhang Ruiqiang woke up suddenly: “Are you saying that Ice City beer should merge or acquire other beer companies? ”

“Exactly. I know that iceberg beer has unified the Longjiang River and has grown south to Shenzhen, becoming the northeast boss, but what about the south? There's only one small factory, right? You know the Hualing Group, how fast they're expanding. If we don't expand, the future market will be robbed by Hualing. I think Ice City Beer Group is not bad money, the price of the stock has risen very well in the two years of listing, and it was not affected by the stock disaster. ”

The North Grand Barn is not listed, but the North Grand Barn subsidiary Iceland Beer Group is listed and the stock is performing very well.

While not such a fiercely rising monster stock, it is also affordable for investors, and the stock price has risen substantially steadily, and has been rated the best listed company on the Xiangjiang Exchange for two consecutive years.

“Ice City beer isn't short of money, and the dividends are pretty good these two years. So we have to expand. These two years, Northwarehouse also made a little money, invested in it, should be able to make a lot of money, and acquiring two or three provincial beer companies in the South is absolutely easy.” Zhang Ruiqiang took a decision as soon as he listened.

“Two or three? Too little. We only have three big beer companies that can't buy them now. Qingdao beer, Beijing beer, Hualian beer, these three families are all on top of Iceland beer. To acquire, one is that the amount of money required is too large, and the other is likely to intervene. Other businesses, they have to find a way to merge. You see how fast Hualing expands, and the means by which they expand. When Huaxia has only four domestic beer companies, the price of beer can be controlled and the selling price can be increased to increase profitability. ”

“As for beer companies abroad, don't worry. They're bigger, but in Huaxia factories, they're smaller. And if you want to introduce new flavors, you can find a way to merge them and swap shares. As for overseas exports, don't worry, Big League of Beverages has already negotiated with those big supermarkets abroad to shelf Ice City beer as well. ”

With such a good sales channel, Ice City beer sales will definitely increase significantly. But the problem that comes with that is the cost. In the past, it was definitely not a good deal to transport from the country, and the best way to do that was to buy a brewery abroad and make iceberg beer, which would require a lot of money.

“Feng Yu, I need to think about this. Well, aren't you in Iceland? Come to my house at night and we'll nag. ”

"…” Feng Yu, once again, was treated as a free military master.

……

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