Extraordinary Genius

“Wife, I'm going to Lao Zhang's for dinner at night, you tell your parents not to wait for me. ”

“Well, my husband is amazing, and I need your help to save money.” Lee Nat said proudly.

Feng Yu scratched Li Na's nose, kissed her on the forehead and changed her clothes and went out.

In Zhang Ruiqiang's neighborhood, Feng Yu walked into the building with a packed roasted duck from Quanjude.

“Look at you, every time you come to get something.” Zhang Ruiqiang's lover grinned.

“I can't always mix meals. Besides, this is my own home. It's in a thermal box. I'll have it in a minute. ”

Zhang Ruiqiang's lover knew that Feng Yu had arrived at night and had already begun to prepare dinner.

Check it out, eh, there's another guest. Feng Yu looked familiar and thought about it before remembering. Isn't this Xu Changyou's former secretary? He is now the second master of the Ice City government axe.

After Xu Changyou retired, those people then, are now under Zhang Ruiqiang. When Feng Yu came in, Zhang Ruiqiang and Zhao Guoliang stood together.

“Here we go, wash your hands and get ready for dinner. ”

During the meal, Zhang Ruiqiang's lover ate quickly. In less than 10 minutes, he put down the bowl of chopsticks and said that the show was about to start. He went inside to watch TV. Before leaving, he also made them a pot of tea.

“Feng Yu, tell us how to make our iceberg beer grow fast. Guo Liang now mainly captures the economy, this specific operation is about to fall on him. ”

Zhao Guoliang nodded at Feng Yu: “President Feng, look forward to more points. ”

“We can't talk about it, let's talk about it. I was talking to a businessman about how to swallow big. ”

To swallow big? Zhang Ruiqiang and Zhao Guoliang looked at each other. How can this phrase sound like a snake swallow?

“Expansion by listed companies is actually the simplest. Without funds, funds could be raised through the issuance of additional stocks. Or controlling the other company through equity swaps. I have this company on the US side, and with this approach, over the years, from a few billion dollars of assets to nearly 200 billion dollars of giant, unhealed businesses. ”

“And then what?” Zhang Ruiqiang asked.

“Later, the company went bankrupt.” Feng Yu shrugged.

Zhang Ruiqiang “...”

Zhao Guoliang's face was disgraceful. You told us how, and the result is an example of a bankrupt company?!

“The company went bankrupt for several reasons. The first reason is that they want to be the number one in the world through this means. Before that, they were the top three industries in the world, and they did it in a few years, called miracles. The second reason is that they have problems with their business decisions, they try to get one step in place and the industrial layout is too remote, resulting in a huge waste of resources, failing to create the value they deserve and dragging down the company's capital chain. The third reason is that their finances were falsified, and this news, which I found someone to blow up, led to a crisis of trust, and the shareholders sold all their stocks and collapsed their stock prices. ”

Zhao Guo Liang Xin said that you gave this example, or the company that made you go bankrupt? How do you feel, Feng is always a little unreliable?

“These three main reasons, the way this company expands, can be called a classic. Because almost every time they expand, they don't have to take out cash. Either through the issuance of new shares or through equity swaps. It doesn't have to be a wholly-owned new company, as long as it becomes a controlling party. ”

“And one more thing we need to remember is that we're not going to monopolize the market, so we're not going to be boycotted. And we can't make it up financially, we can't make it up. Listed companies are the most taboo of this, and once discovered, there is a high risk of the company going bankrupt. ”

“President Feng, why don't we try to dominate the market? I heard the leader say that you mean, Qingdao beer, Jingcheng beer, etc. will not be annexed, why? ”

“Because these two companies used to be our best selling beer in Huaxia, not only domestically, but also overseas. And these two companies, they have a lot of shares in State-signed investment companies, so to put it simply, they're not short of money. If we want to buy directly, the price they offer is absolutely unaffordable to you. And in the case of equity swaps, the equity they claim is definitely an astronomical number, and they will never be willing to let us control it. Most importantly, it will definitely intervene. ”

Zhao Guoliang nodded thoughtfully, in other words, Ice City Beer was so bought by Qingdao Beer. As the leader of the city, he would definitely be involved.

“Another important reason is that this expansion inevitably leads to significant corporate liabilities. Excessive corporate debt ratios are not a good thing. Once the funds are out of circulation, they become the last straw that crushes the camel, thus plunging the business into a serious crisis. ”

That was the case at the time, through the model of borrowing, financing and borrowing, but they had little cash.

Although enterprise development does not necessarily have to be cash as the king, without cash everything can't be done.

“So how do you think we should expand? From south to north, one step at a time? Are we issuing more shares?” Zhang Ruiqiang asked in detail.

“Why must we go from south to north? We should adopt a more blossoming strategy, no matter which province, as long as it's a big enough beer business, we should find a way to annex it. On the one hand, we can let Northwark continue to invest in Iceland beer, and on the other hand, we can borrow and, of course, increase the number of shares the simplest, but not blindly. ”

“So, when you increase stock issuance, give me part of the targeted financing, or I find buyers for you, and I'm sure a lot of people will still be interested in Ice City beer stocks to continue expanding. We must remember that when merging and buying other breweries, be quick and don't give them time to negotiate with other companies, thus raising prices. ”

“We can buy them all, of course, but if we can't, so can the holding. If not even the holdings, then the shares, at the very least, have them agree to make ice-class beer. In this way, we have Ice City beer in every province, which makes us the most well-known beer in Huaxia and the most widely sold beer. ”

“As for sales, we can talk to Zongqing first. I think if you are willing to let Taihua Holding Group into Iceland Beer, then the beverage sales channel of Taihua Holding Group can be shared with Iceland Beer. This is our best beverage sales channel in Huaxia, and no company can compare to us. Cooperate with TV and online advertising to make Ice City beer the most famous beer brand in Huaxia in a short time. ”

Zhang Ruiqiang looked at Zhao Guoliang. Both of them read the affirmation from each other's eyes. Go back to the detailed plan and let Ice City Beer begin to expand as soon as possible.

……

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