Extraordinary Genius

Schneipp, president of Budweiser Asia, was personally in charge of negotiating iceberg beer. After careful examination, iceberg beer is the northeast king, and the brand history is the oldest in China. If it is developed in depth, it will definitely sell well.

By taking control of the Huaxia market, they also took control of most of the South-East Asian market, which helped them to occupy the Asian market.

Their goal is to join the stock first, then eat Ice City beer step by step, and eventually at least hold the stock, or even own it!

In terms of funding, they are plentiful and have no problem acquiring a $340 million beer business.

Sitting in the meeting room, Schneipp tastes coffee, opens the guest room door and walks in for a few people. Why is there such a young man, a translator? Why is this translator walking ahead, like the chairman of Ice City Beer, looking at this translator with some respect? Isn't this young man a translator?

After Feng Yu sat down, he measured Schneipp across the street, a white old man about fifty years old, a little overweight, who looked kind, but his eyes revealed cleverness.

“Are you Schneipp? Head of the Budweiser negotiations? ”

Schneipp is a little unhappy. This man is too arrogant. He doesn't say my name. He has a strong tone.

“Zheng, who is this guy and what does he do?” Schnepp looks to Ice City Beer Chairman Zheng Jiawei.

“Let me introduce you, this is Feng Yu, who also wants to be an investor in our Ice City beer. When I heard his name, I guess I didn't have to introduce him anymore, did I? ”

Feng Woo? Schneipp's face changed dramatically when he just wanted to question him. Weren't you the richest man in the world?

Rumor has it that the richest man in the world is about thirty years old and is a Huaxia Icelander. It must be him. No wonder he's so arrogant.

Being the richest man in the world, being so young makes him the richest man in the world, and it is normal to be arrogant. It would be weird if you still looked modest.

Schneipp quickly stood up and reached out to Feng Yu: “I didn't think it was Mr. Feng. I didn't recognize him just now, and I hope you'll forgive me. ”

Feng Yu simply took a hand with Schneipp: “It won't be necessary if it's cold. You want Budweiser to work with Iceland Beer, right? Let me start by saying my terms. Let's see if you can agree. First of all, this cooperation between Ice City Beer and Budweiser is a strategic alliance, where both sides exchange shares and exchange 10%, and then deeply cooperate in sales channels, production processes, business management, brand promotion, production plants, etc., so that we can progress together. ”

Schneipp's fog: “Mr. Feng, I respect you, but isn't it a little inappropriate for you to say this exchange? Our Budweiser market is close to $12 billion, and your Ice City beer is worth less than $400 million. Even if you've been doing well in the stock market for two years, I'll give you $400 million, and our market value is almost 30 times that of you, how do we exchange it? ”

“It's simple, just make up the cash spread. Taihua Holding Group will make up this part of the spread, according to the market value, it is more than a billion dollars.” Feng Yu's tone was very relaxed, and the more than a billion dollars were like more than a dozen dollars in his mouth.

Schneipp is jammed. For the world's richest, a billion dollars is really nothing. Feng Yu's wind and rain consulting firm in Xiangjiang is said to have tens of billions of dollars in futures contracts and stocks, and even billions of dollars in risk reserves.

“Mr. Feng, we're here to talk about Budweiser getting into Ice City beer, but we're not going to let Budweiser get into stock. Our Budweiser is the world's largest beer maker, we have the world's top Budweiser brands, our profitability..."

“Your stock dropped 22 percent last year, your stock dropped 19 percent the previous year, your Ice City beer stock rose 31 percent last year, and your stock rose 17: 6 percent the previous year. What does that mean? Investors don't trust your Budweiser. When there's an economic crisis, they choose to sell your Budweiser stock, and our Ice City beer doesn't hurt, and everyone chooses to hold up.” Feng Yu interrupted Schneipp's bragging.

What profitability, Budweiser's dramatic decline in North America's sales growth over the past two years, has made it urgent to open up the Asian market and look for a new profit growth point for the company.

Schneipp was a little embarrassed, and he didn't expect Feng Yu to be so prepared to investigate all the data. But it's not surprising to think that the other party is Feng Yu. Besides, these are no secrets.

“Mr. Feng, even though our company's share price has fallen, our profits and sales have grown, so we really don't mean to sell our shares. ”

“Profits and sales are growing correctly, but growth has slowed and profit margins are falling, which is an indisputable fact. And you can see how good it would be for your company's share price if your company had my share, right? There are reasons why Buffett buys shares in what company, what company shares rise, and there are reasons why he operates, but there are also reasons why investors trust him. Do you think investors trust Buffett more, or me more? Most of Forbes' wealthy families shrink, or even severely shrink, over the past two years, while my family is growing. ”

Schneipp thought about it and thought about it, Feng Yu would really do a lot of good for Budweiser if he were to join Budweiser. This benefit benefits all shareholders and investors.

“And one more thing, I have the best beverage distribution channels in Huaxia, or even the best in Asia. Together with Pepsi and other companies in China, Coco is no better than one of my companies. If I succeed in this conversion, then I can get Budweiser and Ice City beers to quickly distribute all of Huaxia's provinces, which you have to do, at least for three years, with a lot of input. ”

“Is Mr. Feng a shareholder in Ice City Beer? How do I know that Ice City beer only has shareholders from North Big Warehouse Group and Ice City Axe? ”

“I'm a shareholder of Kitadakura, so do you understand? And Ice City Beer is ready to issue more stock, merging some of Huaxia's other beer companies, and I'm also the first choice for a targeted increase. ”

Schneipp understands, so Feng Yu really has a lot to do with iceberg beer. But he wouldn't dare to decide on such a big thing, it had to be reported to the board of directors or even the shareholders' meeting!

“Mr. Feng, how about we suspend our negotiations today? I'm going to report this to Corporate Headquarters first, and we'll wait for them to discuss it before making a decision. ”

“Then you have to hurry up. Foreign beer companies that want to work with us on Ice City beer, not just the Budweiser family, but Heineken also wants to work with us.” Feng Yu hinted.

“Sure, sure.” Schneipp understands that once Heineken has partnered with Iceland Beer, and with the support of another fortune god like Feng Yu, Budweiser's business in Huaxia will be completely impossible to start.

……

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