Extraordinary Genius

The two-week Ice City Beer Festival is coming to a close today. At the end of the closing ceremony, the booths and everything will be dismantled.

Of course, the demolition money, even the material money, has already been earned back.

Zhang Ruiqiang stood on stage to make closing remarks. Thank you for this. Thank you for that. Almost every unit and enterprise that has contributed has appreciated it.

Just as everyone thought the closing statement was coming to an end, Zhang Ruiqiang turned his head: “Today there is good news to announce that Ice City Beer has reached an agreement with Taihua Holding Group, Budweiser Beer, will exchange some equity, and the two sides will cooperate deeply in many aspects of production, technology, sales, management...”

Wow!

When the news broke out, all the beer companies downstairs went wild.

Ice City and Budweiser are going to work together? How exactly do we cooperate? Why is there anything else going on in here with Taihua Holdings?

At this moment, a lot of people under the stage lowered their heads, took out their phones, and started contacting Headquarters. This important news needs to be reported to Headquarters first.

One is the earliest beer in China, the boss of the three northeastern province markets, and the other is the world's number one beer company.

With this cooperation, the pattern of the Huaxia beer market is bound to change dramatically.

Hualing's representatives quickly reported to the company that Hualing's expansion speed must be accelerated. They're not afraid of Budweiser, but with Taihua Holdings in it, that's not a good idea.

This is Feng Yu's company, the assets are plentiful, and if they also intend to expand wildly, the two sides will inevitably have to compete positively.

Feng Yu's Hewei name forced them to fear, as if they had never heard, which company Feng Yu had failed to acquire. And what Feng Yu invests in, what makes money, this iceberg beer, it's going to fly away!

The representatives of the Qingdao Brewery Group also sent the news back. They had intended to make a big move into the northeast market. After all, this is the traditional province of beer consumption. From the intensity of the brewery here, it can be seen that there is a brewery in almost every city.

If Ice City Beer works with Budweiser, their strength will be greatly enhanced. It's not that easy to attack the Northeast market any more. It looks like the company's strategic plan needs to be adjusted slightly.

Jingcheng beer is most worried, Ice City beer itself has become the northeast boss, Hualing Snowflake has also started to expand from Shencheng north, the tentacles of Qingdao beer have reached Jingcheng, they are the most passive.

Once Ice City beer also begins to expand southwards, then the city is their must-have. This way, Peking City beer can be troublesome.

They themselves have only one province and two municipalities, which, under the siege of several giants, will determine the lives and deaths of their businesses if they continue to maintain market share.

And as representatives of foreign-funded beer companies such as Casper, Heineken, Golden Lion, etc., they also find it a bit tricky. Budweiser was suppressed by their death in the Huaxia market, this time in conjunction with Ice City beer, so it's unlikely to suppress it easily.

But they don't really care that Ice City beer is positioned differently from them, especially Casper and Heineken, mainly in the high-end beer market.

And the foreign beer companies that are going to build factories in Huaxia are in trouble at the same time. There are many foreign beer companies in the Huaxia market, and they are among the best in the world. This time, Budweiser also found local beer companies to collaborate with. It is also Huaxia's earliest beer company, so Casper, Heineken and other companies must also work hard.

If the Great God fights, their small businesses will suffer.

Whether it's brand awareness or financial strength, they're far less than some of the world's top beer companies. If they join the war, the biggest possibility is that they will lose first.

But it also reminds these foreign beer companies that they can also work with Huaxia's beer companies. If you look for a provincial tap, you can slowly expand. With their skill, it's okay to defend a province.

The day the news broke out, the price of iceberg beer rose by seven percent. And in the evening, in the middle of the day in the US, the share price of Budweiser also rose by five percent.

As can be seen, all investors believe that working with the two beer companies will be a win-win.

It is only better to wonder what are the specific conditions for cooperation between the two sides.

The next day, both stocks were temporarily suspended, and the cooperation formally began the process.

And when other foreign beer companies started making contact with some of Huaxia's beer companies, it became clear that when, Taihua Holding Group, it had taken part in and held a number of beer companies, and it was fast, leaving many companies unresponsive.

Although the equity transfer has not yet taken place formally, the agreement has been signed and Taihua Holdings Group has already prepared the funds.

Now you can't seem to stop the expansion of Ice City and Budweiser in Huaxia, especially with the involvement of Taihua Holdings.

……

“Feng Yu, you're fast enough.” Zhang Ruiqiang smiled.

“Slow down, it takes more money. Known by other companies that we are going to expand greatly, not to mention that they will take advantage of the opportunity to increase the price, Huarun Snowflake, etc. will also join the competition, then we will spend more money.” Feng Yu explained.

“Okay, I can understand you. If it hadn't been for your point, Ice City beer wouldn't be on its current scale. At that time, the annual output was just over a million tons. ”

“Just to remind you, the world's top beer companies are starting to sell tens of millions of tons a year. ”

Zhang Ruiqiang stared at Feng Yu in disgust: “You can't make me more proud! ”

“Well, then don't think I said it. ”

Zhang Ruiqiang “...” You fucking said it!

“By the way, isn't Northwarehouse and the city okay with the Ice City beer stock increase?” Feng Yu asked.

“No, this is a good opportunity for expansion, and of course we will not give up. Promising to increase your offer is no problem, who is not selling this stock to? ”

“That's good. With equity in these beer companies, Ice City will double its production capacity. And it can be sold far away to many countries and regions, such as Europe and the United States, and Ice City Beer will soon be famous at home and abroad. By the way, I told you about Ice City Beer becoming an Olympic partner in 08. This will have a lot of benefits for beer sales and promotion. ”

“I've already told you, but you're raising the sponsorship bar too high. We're going to have to spend a lot more.” Zhang Ruiqiang complained.

“The money is not in the hands of the State, but the foreigners will pay more, and the State will pay for it. If I don't talk to you much, I have to hurry home. My wife's due. ”

……

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