Extraordinary Genius

Things were settled here. Li Feng also wanted to invite Feng Yu to teach those entrepreneurs a lesson. Feng Yu refused directly. The executives of Taihua Holdings want Feng Woo to lecture him, let alone these people.

At night, Zongqing first came back from abroad, and Feng Yu sat down with him for tea chat.

“Old zong, Lehaha has seen the growth over the years, even without the status of president of Taihua Holdings Group, you are the world's number one food and beverage tycoon. ”

“Beverages are okay, but food is a little shameful. Hu Jian has a number of food factories there, and they are all particularly large. ”

When Zongqing first wanted to suppress Kang Shuifu and the same two Baoshima food giants, some domestic brands took advantage of the opportunity to make it bigger.

For example, Hu Jian, the Dali Circle, created a pastry of yolk pie, not to mention the chips and biscuits, which are also very well done.

And this Dahliyuan also acquired many former small beverage factories and began to produce tea and fruit juice beverages. Although the profits and size were far less than Lehaha and Jinbao, it actually surpassed Kang Shuanfu and the same.

There are also several companies like Daliyuan, and they coincide with Lehaha in reverse.

Lehaha is about food from drinks, they are about food from drinks, they leverage brand and channel advantages, and they make a lot of money.

“Hahaha, old man, money can't be earned all the time, and people mainly run small foods, beverages can only be counted as a side business. We are mainly engaged in beverages, and small foods are a side business. ”

“No business can crush all of its peers. Besides, competition is the driving force, otherwise it can easily breed complacency in the company. ”

Zongqing put down the teacup first: “Pride? What's to be proud of? We sell good drinks, but after all these years, the single-product sales champion, or Jianbao. The most depressing thing is that the second most sold beverage in a single dish is not us anymore. Our best-selling green tea beverage ranks third only! ”

Jianbao did not go through such a devastating decline in previous life, this world is still Huaxia's most famous beverage brand and sells much better worldwide than in previous life.

But Lehaha's green tea and other sales are also very hot. In previous life, there was competition between Kang Shufu and the same class of enterprises. In this world, all of them were defeated. How can they still be crowded to third place?

“The power group?” Feng Yu thought about it. This one seems to be very powerful, and it is one of the top giants in the European beverage industry.

“No, it's a beverage from South Cantonese. It's also from our Big League of Beverages camp, called Wang Ji Ji. Their company's product, just one cold tea. ”

Speaking of which, Zongqing was very depressed first. They have so many products, but they can't sell this type of cold tea. He hasn't drunk it before. It doesn't taste very good. Why do so many people like it?

When Feng Yu said he wanted this company to join the Grand Alliance for Beverages, he, like many others, thought it was unworthy. But now it looks like President Feng has a unique vision.

Wang Ji?

Zongqing didn't say anything, Feng Yu almost didn't remember. At this time, Wang Ji is a bestseller, but he hasn't arrived as good as he was in previous life. Domestic market duplex companies were suppressed by death, Kang Shuanfu, the same or something could not rise, but Wang Liangjie still rose as in previous life, because there was no competition for products?

“Didn't I tell you to join this company if possible? Neither Lehaha nor Jianbao are in stock? ”

Feng Yu told Zongqing Xian and Li Jingwei at the time that he wanted to buy this cold tea. Looks like they didn't take it seriously at first, and turned around and forgot about Feng Yu himself.

Zongqing shook his head first. When the tea tasted like this, they tasted like medicine. At that time, only Nanyue and Hu Jianren could accept this flavour. No one drank it from Hangcheng. The limitations of the product were enormous. I didn't know it was sold to the northeast now!

“Neither Lehaha nor Jinbao were included, but Ice City Pharmaceutical Group bought Wong Ji Pharmaceutical.” Zongqing looked at Feng Yu in surprise, “I told you. ”

“What did you say? Does Wong Ji Pharmaceutical include the trademark Wong Ji?” Feng Yu Daxi. He remembers everything about the company.

“Yeah, that's it. At the time, we wanted to join Wang Ji Liang Tea Company, and the other controlling party, Hongdao Group, did not want to. ”

“Li Jingwei did not think of another way, but to keep the brand in hand. In a few years, the original brand lease will expire and will be ready to invest with brand + funds. But now the brand is in Ice City Pharmaceutical Group's hands, and I'm coordinating this with Ice City Pharmaceutical Group and Founding Pal. ”

This is a good way, the channels and brands are in the hands of Taihua Holding Group, and Hongdao Group has to give in.

There are few kinds of Build Bao products. There are too many things to consider on the Lehaha side. They do not compete internally. Zongqing first gave them to Li Jingwei.

Now that Wang Lao Ji sells well, the market suddenly fires the second cold tea brand this year, which is the Heqi Zheng of Dali Yuan Group.

The taste is sweeter and more effective than Wang Ji's, mainly in bottle, separate from Wang Ji's can.

And Dahliyuan is good at using celebrity endorsement. This time he also invited a big celebrity statement. This year, the advertising density was extremely high and the results were very good.

However, Zongqing has also analyzed that, based on the advertising density, along with endorsement fees and other costs, this and Qi are definitely compensable.

To be honest, Darryl Circle this year was meant to ring the brand. By the time distributors get a lot of stuff, they'll be making profits, and then they won't have to be so crazy to advertise.

It was this and proper fire that allowed Zongqing to better talk to Hongdao Group first. If you don't want to put us in stock, then we'll run our own Royal Ji Cold Tea.

And our sales channels will no longer share your products, both domestically and overseas, you will be kicked out of the Grand Alliance for Beverages, so find your own new channels in the future.

Originally, Hongdao Group also said that their products were irreplaceable, and now came out with a sense of moderation that made them aware of reality. Coca-Cola is authentic and its flavours are irreplaceable, but there are hundreds of different kinds of Coca-Cola in the world besides Pepsi. There are no products, there is absolutely no substitute.

Hongdao Group now says that Wang Lao Ji's trademark is worthless and can raise the trademark rent to 10 million a year, or does not agree to establish shares in Bao and Iceland Pharmaceutical Group.

Negotiations are at an impasse. But Zong Qingxian was also an extremely powerful man, and he gave an ultimatum to the Hongdao Group.

If you agree, we can invest in shares at normal market value and even replace them with Jianbao's equity. Anyway, Ice City Pharmaceuticals and Jianbao must master more than one-third of Wang Jiji Beverage Company's equity. The major shareholders can still be Hongdao Group.

If Chen Hongdao doesn't agree, then don't blame us for turning around and competing with you. If you are confident against our alliance, let's try. We'll go back to the expiration of the trademark, and then we'll run our own business.

Together, the two sides are themselves victimized, and the Hongdao Group is now hesitant.

……

PS: Generally, there are two or maybe even three during the New Year's Eve.