Extraordinary Genius

“Steve, how's our WIN7 sales?” Bill Gates sits at the head of the conference room with a cup of already cold coffee in front of him.

“In terms of paid downloads on the Internet alone, the situation is not very optimistic. There is also a gap between the sales of CD-ROMs in online stores and the sales of CD-ROMs in Silver Mountain, but we are a leader in borrowing retail channels from PC manufacturers.” Steve Ballmer replied.

Originally Ballmer was Microsoft's third-largest shareholder and also served as Microsoft's director, president and CEO, with huge stock rewards, and now has more than $10 billion, not less than Paul Allen.

Paul Allen snorted, “We at Microsoft have been caught up with Huaxia's products on the most advantageous products, and we don't know how some people have managed the company over the years. ”

Other directors have gotten used to Paul Allen and Ballmer's premature misconduct, and when they quarrel, they never intervene, and only Bill Gates can persuade them, and nobody else can.

Ballmer rarely replied this time, and he continued: "There is one more thing that everyone must be aware of, even if Silver Mountain borrows the influence of Super Wei, Eagle Weida, Kingston, etc., it has signed a very unfavourable agreement with those PC manufacturers, enough to ensure that our products, even more popular, cannot completely defeat Silver Mountain. ”

“But if we even think about Silver Mountain's products being more popular than ours, we could be severely suppressed, so I think we should really get into hardware, at least make our own brand, tablets, which is a good springboard. ”

Ballmer has always advocated Microsoft as his PC brand, and the original Tablet was made at his suggestion, but unfortunately it was simply a money-losing product that made Paul Allen ridiculous.

“Didn't we sign an exclusive cooperation agreement with Yuni? Enough to compete with Lenovo Group in the Asian market. There are also Hewlett-Packard, Daiwei and other brands working together in Europe and America. There is no need to develop our own electronics brands. We do software, you should remember that.” Paul Allen warned.

Manufacturers don't make any money at all. From the market value of PC manufacturers, it's not as high as Microsoft market value to think, wear, and Huipga together.

“Besides, as long as our products sell better, then even thinking about Silver Mountain, at best, is like fruit companies, sales and profits are far from threatening us. We are Microsoft, the world's number one software company, and we make the best operating systems in the world, and our users have always been the highest in the world! ”

Some directors agree with Paul Allen that Microsoft is the most powerful person in the world and the best product in the world, and they will definitely step on Silver Mountain.

Not just the PC operating system, but the market will be firmly in hand when their new generation of smartphone operating systems is launched next year.

There are also directors who share Ballmer's view that their opponents, especially Feng Yu's company, cannot be underestimated. Every company that despised Feng Yu eventually got trampled under his feet.

And since they can form a big alliance for HOS, what would Microsoft do if Silver Mountain wanted XOS to form a big alliance and open up some source code? Although this possibility is negligible.

And even thinking about Silver Mountain and Lenovo Group cooperation is not comparable to fruit companies. After all, Lenovo Group is the number one PC production and sales in the world, and many products have led the trend, leading the research and development direction of major manufacturers.

How can such a financial, technological and creative enterprise be ignored? Besides, Feng Yu is also the largest shareholder of Super Vivo, Kingston, Eagle Vivo, etc., which, taken together, can even affect the PC industry as a whole, how can we underestimate it?

Bill Gates suddenly asks, "Guys, do you think the Fruit Company system is still necessary? ”

Everybody's stunned. The chairman's gonna take down the fruit company?

“Have you ever wondered if we could buy a fruit company? ”

Was a fruit company that they had to support to survive to prevent a monopoly from forcing Microsoft to split up and even impose huge fines?

Fruit companies have always had only a tiny share of the market, and then Microsoft can make a lot of money, and many concerns don't exist.

But now even thinking about the presence of Silver Mountain makes Microsoft a powerful competitor in the software market, a much bigger one than the threat posed by fruit companies.

Microsoft no longer needs the presence of fruit companies to prove that they do not have a monopoly on the market. And why should Microsoft let its competitors grow when fruit companies have to compete with them and split their markets?

Fruit companies' programs are different from their Microsoft source code, but the ability of software engineers to develop applications is world-class.

If you can swallow fruit companies, it's important to Microsoft. Ballmer's plan to create his own brand of electronics was done directly, and it was easier than creating his own.

The idea of acquiring a fruit company does not conflict with Paul Allen, and fruit companies deserve to be Microsoft's subsidiaries.

Fruit companies do not have a high PC share, but they still have some advantages in the office and do not cause too much resistance from other PC manufacturers.

Even as a test to test the attitude of PC manufacturers, after thinking about Silver Mountain, would those PC manufacturers be so hard to resist Microsoft becoming their own electronic brand?

Originally, Microsoft was considering whether to acquire a mobile phone brand to run its own business. If you create it now, many businesses will not be able to reach you in time. Recruiting relevant managers will not be easy. They must not be too small for Microsoft to do so. That does not meet Microsoft's identity.

When Microsoft talked to Yuni about working with her, she thought about getting into Yuni's brand, but she finally thought about it and gave it up. This is a brand that Yuni and Ericsson created together. Unless they bought it all, it won't help Microsoft expand its brand influence.

Acquisition of a fruit company solves all of this.

Whether it's traditional PCs, new tablets, smartphones, even super MP3s, fruit companies, even e-books.

With Microsoft's powerful brand effects and financial and technological advantages, it is very possible to surpass any storm card, not even think about it.

Ballmer hesitated: "Bill, while fruit companies are falling in sales and everything, the brand is still very good in our North America, has a lot of influence in Europe, and profits are good. If we want to acquire it, this is too difficult, and I'm afraid the political axe won't pass either. ”

Paul Allen said, "What if, like the subsidiaries of Feng Yu, we don't cross hold shares with each other, we keep them independent ~, but let their shareholders be a group? ”

Bauer was silent, so it seemed feasible, but could it succeed?

……