Global monopoly of technology

Chapter 356 Ali spends a few hundred million yuan on heat?

After Yao Jianhong ordered the matter, he also set off to Luo Sheng's office.

"Mr. Luo, according to the current market feedback results, we still underestimate the potential of the new product. I estimate that the annual shipment of 8 to 90 thousand units can be optimistic."

Luo Sheng looked at Yao Jianhong and said, "You mean to add another 10 million units of production capacity?"

Yao Jianhong nodded and replied: "Yes, and my suggestion is that these ten million units should be handed over to Fushikang, not all of them can be made by BYD. There may be potential risks in the foundry link. After all, the essence Is not bound by us."

Luo Sheng understood Yao Jianhong's meaning in an instant, and gave it all to Biadi. In the future, it will get deeper and deeper. It is possible to increase the bargaining power and raise the price.

Biadi is now in a fierce relationship with Fushikang. Up to now, lawsuits and disputes continue. Facing the order from the blue coast, Fushikang can't figure out why Luo Sheng didn't give the order. On the competitiveness of Fushikang on the road of foundry. Is better than Biadi.

Luo Sheng didn't think too much, and nodded and said: "Okay, I will give Fushconn orders for 10 million units, but the yield rate must be ensured."

Hearing this, Yao Jianhong smiled and said: "Haha, Mr. Luo, I think Fushikang will definitely work hard and have to guarantee that it will be better than Biadi, and even willing to take this order without making money."

The Azure Coast Company's smartphone market is now in full swing. Fushikang has been licking it in recent years, just wanting to win this customer, and a large number of mobile phone manufacturers have emerged from behind.

Not only to earn this big customer, but also to set a benchmark for foundry. The mobile phone industry is being overturned. The decline of traditional mobile phone manufacturers has begun to take shape. These customers' orders will shrink irreversibly in the future.

The terrible thing lies in the chain reaction. The mobile Internet frenzy has become unstoppable and will inevitably impact the PC market. Computer shipments have also obviously been impacted. Although the current PC market is definitely growing, the growth efficiency is slowing down. Now, looking at the leopard in the tube, we can see the future.

And computer foundry is also one of Fu Shi Kang's business.

In today's era of turbulent change nodes, it is a personal life not to seek new and stable growth points. This is the fundamental reason why the Côte d'Azur Idabuli Fushikang has been constantly licking.

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At the beginning of October, Hangzhou, Ali headquarters.

"There is no doubt that the Azure-3 mobile phone will sell crazy, and the Côte d'Azur will also make crazy.

The speaker is Mr. Zhang who held this meeting. Under his control, Dibao Mall has officially changed its name to "Tmall", and Ahri’s biggest plan now is to launch the "Double Eleven" shopping festival carnival. Only the last month is left.

This is a very important internal marketing plan for Ari. The internal expectation is to do it once a year. The effect of the first time is undoubtedly extremely important because it involves the test of the "Flying System".

Every "Double Eleven" shopping festival is a stress test on the "Flying System", in other words, it is a test of Ali's cloud computing technology.

Mr. Zhang looked around at the executives who attended the meeting, and finally looked at Mr. Ma and said: “I think we must catch the heat of the new products of the Riviera Coast and take a good look.”

Mr. Ma was stunned: "Xiaoyaozi, don't you tell me that you want to pull your Azure-3 mobile phone to the "Double Eleven" to play 50% off?"

Mr. Zhang nodded straightforwardly.

All the people present were surprised and unanimously stupefied for a moment, and then someone shook their heads and said: "Impossible. Big-name merchants like the Blue Coast will never enter Tmall. Even if they come in, they will not participate in the'Double Eleven' promotion. Take a look. Those crazy consumers started queuing up a week earlier. This new product has no worries about sales. Now the industry estimates that the biggest concern is how crazy it will sell."

Some merchants who have decided to enter the "Double Eleven" are voluntarily discounting and promoting the carnival, but the Côte d'Azur will definitely not go for a half discount on its own, because it will still sell out without a dollar.

Mr. Zhang said: "But what about our subsidies?"

Everyone was taken aback again.

subsidy?

An executive at the meeting said with a stunned expression: "My God, this is probably impossible without a subsidy of hundreds of millions of dollars. Consumers will scold if there are too few goods. Doing bad things with good intentions may be counterproductive and there are too many goods. Can we subsidize it?"

President Ma asked immediately: "How many do you plan to do?"

Mr. Zhang said concisely: "For 100,000 units, Ali subsidizes about 300 million yuan to the Blue Coast company. On the day of Double Eleven, the 8GB version will sell for 2,049 yuan per unit and the 32GB for 2,499 yuan per unit."

Everyone felt painful when they heard this number. Ali’s current market value is only more than 10 billion U.S. dollars. Although it is already one of the giants in the domestic Internet industry relative to most companies, it is a giant like Bluestar Technology Group. Still nearly thirty times the position, the current market value of the latter has almost broken 290 billion US dollars, and is rushing to 300 billion US dollars in market value.

However, Ali cannot say that there is no money. The company’s financial situation is still very stable. Its cash and bank deposits at the end of the first quarter of this year exceeded 6.9 billion yuan, which is about 1 billion US dollars. At the same time, it is important to have no debt, which is far beyond. Its total cash reserves totaled US$450 million during the listing period.

After entering October, Ali’s third quarter report has been audited, but it has not yet been released. The revenue for this quarter is about 1 billion yuan, a year-on-year increase of 32.1%; net profit is 236 million yuan, a year-on-year decrease of 20%, which is also Reduced by about 5.3%.

The reason for the decrease in Ali’s performance reports in the third quarter was the substantial increase in marketing and R&D expenses. One was the planning of the “Double Eleven” shopping festival, and the other was the research and development of the “Flying System”. R&D investment in computing services continues to rise, and the purpose is not to overturn the dominance of Bluestar Technology's Nebula Star-Cloud. Dashan Ali, which cannot be taken away by Silicon Valley's technology giants, has never thought about it.

However, Alibaba hopes to be able to stabilize the current position of the second largest in the field of cloud computing services in the mainland. It is necessary to know that in the current domestic cloud computing market share, Alibaba Cloud has won about 12%, Nebulas has won more than 80%, and the rest 7% is classified as other.

In addition to these expenditures this year, Alibaba also carried out major investment measures to acquire the management software business of Alibaba Software and Wanwang.

It can be seen that although Ali’s financial situation is quite stable, the current rate of spending money is far greater than the rate of making money. Just getting a Blue Coast company to enter Tmall will have to subsidize 300 million.

If the marketing plan of the "Double Eleven" shopping festival fails in the end, it will be a big blow to Ali, because the investment in it really consumes too much energy.

Outsiders think that Ali is just creating online e-commerce promotions, but in fact Ali is using this to test its own cloud computing technology and Feitian system.

"Okay, just subsidize 300 million yuan, this thing can be done."

Mr. Ma pondered for a moment and made a decisive decision. Although the money was really painful, the popularity of Azure-3 is really crazy.

In fact, President Ma, including many people in the scientific and technological circles and business circles, have already read Luo Sheng’s personal book "Inevitable". This book has been highly praised worldwide once it was published, and has now reached 1.5 million worldwide. The best-selling record of the book, as a professional-oriented niche book, it has been very popular, and it is known as a must-read book for IT professionals.

And that made President Ma decisively make this decision because he just remembered the content of Chapter 6 "Filtering" in the book "Inevitable".

The central idea of ​​this chapter is "You can make money if you can attract attention in this era." President Ma deeply agrees with this, because of the marketing plan of "Double Eleven" shopping festival, all online shopping products will be discounted at 50%. , Isn’t this just to attract consumers’ attention?

The truth is the same.

Now Azure-3 is almost no doubt, it is definitely a phenomenal consumer electronics product, and it must be selling at a crazy rhythm.

Ali decided to add a fire. You can enjoy a 50% discount on the "Double Eleven" shopping festival on November 11, and you can buy an Azure-3 mobile phone for 2049 yuan. It can be said that it is to catch the heat and attract the huge amount of it. flow.

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