Global monopoly of technology

When Kang Wei heard what Luo Sheng said, he immediately understood it. If he didn't understand the intention of the BOSS, it would be dangerous. It showed that his ability was limited and the situation was limited, and he didn't deserve to sit in this position.

Obviously, Luo Sheng's move is "a daughter to buy horse bones" for industry professionals, attracting more industry talents and obtaining more upstream resources.

Bluestar Technology Group’s streaming media online video business and the movie entertainment business group are actually deeply related. The former is the platform and the latter is the content. Only when both are combined can they be mutually positive. Circulation mechanism.

Luo Sheng does not want Bluestar Technology to be constrained in these two major sectors. The film and television copyright lease agreements signed with major Hollywood film companies are worth billions of dollars. That is a pain. This is an astronomical figure of six or seven billion dollars. , Because of content resources monopolized by others.

Nowadays, the introduction of popular blockbusters is also a huge expense, and content is a very critical link. At present, the content that Bluestar Technology can control is Marvel Pictures, which is obviously far from enough.

The Bluestar Technology Group must have its own content self-made channels. Just like Netflix, it has the ability to produce sophisticated online dramas and even online movies, in order to fight against the content giants in Hollywood and save them from monopolizing content.

Luo Sheng lowered his head and thought for a while, and said motionlessly: "By the way, there is one more thing, you go to meet Shanda's President Chen to see if he intends to sell Shanda's literary website. This is A very good IP sedimentation pool is very helpful to build our own content ecology."

Kang Wei's heart now admires the big boss more and more, because he discovered that Luo Sheng actually has such a detailed understanding of such a subdivided field, which shows that behind this, it has worked hard to understand.

"But don’t be too anxious about the acquisition of a literary website owned by Shanda. I guess Mr. Chen doesn’t want to sell at the moment. Be a patient hunter and stare first. Once the other party has the willingness to sell. Visit again immediately." Luo Sheng added.

Kang Wei little bit: "Understand."

Mr. Chen is now obsessed with his "box". Simply put, the former richest man in China is also an ambitious tycoon. He put forward the concept of "full entertainment strategy". The so-called full entertainment simply means to include In many content fields such as literature, movies, TV series, animation, animation, games, etc., as long as an IP takes off in any of these fields, it can drive the audience's revenue.

For example, the popularity of movies can lead to fan fiction, TV series, animation, including game adaptations, and so on. Conversely, the popularity of novels in the upstream industry can also lead to film adaptations.

There is no doubt that this is a very ambitious and correct strategy, but the implementation of President Chen at the wrong time is also doomed to failure, because Luo Sheng’s previous life has proved this, but in the end Teng Xun gradually realized it. Of this dream.

It's just that Luo Sheng is blocking the road now, so there must be nothing wrong with Xiao Ma and Teng Xun.

...

Three days later, Kang Wei personally visited Liu Magnetic core, directly expressing his wish to obtain the copyright transfer of all his works including the "Three Body" series. The quotation was in accordance with Luo Sheng's meaning.

No more, no less, just 10 million yuan.

Liu was not wealthy at this time. Ten million yuan was definitely a huge sum of money for him. The result was no doubt, he signed it without hesitation.

Kang Wei easily obtained the derivative full copyrights of works including the "Three-Body" trilogy, "Ball Lightning", "Wandering Earth" and other works. The so-called full copyright includes film and television adaptations, comics, games, etc. The copyright is owned by Bluestar Technology Group.

In 2010, he gave a quotation of 10 million yuan, which was definitely earned by Liu, and Bluestar Technology bought it expensive.

However, Luo Sheng has never been a person who only looks at short-term benefits. From a long-term perspective, this will inevitably build a good impression in the minds of content creators. At that time, other high-quality works that are newly born will be more inclined to sell copyrights. Star Technology Group cooperation.

...

The news that Bluestar Technology bought the copyright of Liu's work with a huge sum of 10 million yuan was the first to spread in the science fiction world. For a while, both science fiction writers and readers in the industry have been heated up.

When colleagues see the huge copyright income of 10 million yuan, it is a envious eye. You must know that many science fiction writers are using love to generate electricity.

And Liu can be said to be rich overnight.

The news spread further quickly. When it comes to Bluestar Technology and Luo Sheng, this matter is not easy, and the attention immediately rises.

Liu was not only profitable, but also his name came naturally. He really became famous, and gained greater exposure and greater popularity than before.

The industry is curious to speculate that Bluestar Technology Group will make efforts in the film and television entertainment industry?

There is a certain logical basis for this kind of speculation. It is now in the summer, and "Iron Man 2", which is currently being released, is the hottest topic at the moment.

Domestic netizens who eat melon are also enthusiastic about Luo Sheng’s cameo in the movie. The Bluestar Technology Group, a huge commercial technology empire, has more than 300 large and small subsidiaries or wholly-owned holdings. , Absolute holding, or relative holding, or strategic investment, or financial investment.

The film and entertainment business group is an important part of the Bluestar Technology Group. Although it is not comparable to the business scale of social networking, cloud computing services, online translation and games, its potential has been recognized as second only to Its game business group.

What the outside world doesn't understand is why Luo Sheng spent 10 million RMB to buy Liu Magnetic core's works. From the perspective of current commercial value, it is completely the rhythm of giving money.

...

On the morning of May 9, Liu Cixin, the author of "Three-Body", was invited to Sioux City and held a press conference with Luo Sheng. Only 20 or 30 media were invited.

At this moment, the authors of the three bodies, Liu Cixin and Luo Sheng, are sitting on a single lazy sofa. Luo Sheng sits in a casual posture. The legendary boss sits in a comfortable posture.

"I want to make one point, I'm a big Liu's die-hard fan." Luo Sheng said with a smile, calling out that the big Liu won't suffer. After all, Luo Sheng is twenty or so years younger.

"Don't be, don't be." Liu Magnetic core quickly picked up the microphone and said modestly. This may be the biggest fan so far.

Luo Sheng smiled, and he continued: "I especially love the "Three-Body" series. This is a very great sci-fi masterpiece. According to my personal evaluation, Da Liu's "Three-Body" trilogy is almost as one's own. Zhili has raised the science fiction in the mainland to the top level in the world. The "Three-Body" series is definitely an epic science fiction masterpiece at the Hugo Award level. This work can be compared with "2001: A Space Odyssey."

As soon as this remark came out, not only the reporters who attended the meeting looked sideways, but even Liu was embarrassed to hear it. Unexpectedly, the world's richest man, the hottest super tech tycoon, would have such a high evaluation of him. They all boast.

Everyone knows what business talks about each other, but is your exaggeration a bit too much, Archbishop?

Many people suddenly thought that Luo Sheng might really be his die-hard fan, so he won the copyright of the other party's work by an amount far exceeding the normal commercial value. It feels like a fan mentality, rather than rationality. Business decisions.

Outsiders were a little confused for a while. Some of Luo Sheng's operations were always so fascinating to the outside world. It was difficult to see through in the early stage. After the outbreak, Zhuge Liang did a set of things.

Liu quickly humbled and said: "All my works are just a parody of "2001: A Space Odyssey" and a master of science fiction, Arthur Clarke."

Luo Sheng smiled and said: "You don't have to humble yourself. I believe that the "Three-Body" series will definitely be popular all over the world. I can help you contact some international publishing houses and top translators. This masterpiece is definitely popular."

In fact, it has become popular, at least in China.

Luo Sheng’s ability to "carry goods" is leveraged. At least his fans have begun to learn about this work one after another, and aroused curiosity. It can be said that Luo Sheng's words today are "Three Body". The most awesome publicity.

"Content ecology is a very important strategic segment of Bluestar Technology. We will not only cooperate with the world's best film companies, but we will also launch our own content production plan. Liu's IP is our key screen creation object. , But I am afraid that we will not be able to meet with the audience in a short time. We hope to wait until the domestic film industry technology reaches our expectations. We will not easily hurt an IP, especially the classic IP.” Luo Sheng said with a smile in his handheld microphone.

Liu Cixin was also very happy when he heard it. Luo Sheng turned around and said to him: "Dali will have to come and help then."

"completely fine."

Next, Luo Sheng responded to a reporter’s question and shared the story that he asked the executives of the two technology companies to buy a copy to watch, and introduced and deconstructed the concept of "dimensionality reduction strikes" described in the book. His thinking is also refreshing for everyone.

After the media conference was over, the book "Three Body" really reached a new height in the mainland, not only interested in business leaders from all walks of life, but also ordinary audiences.

The physical book sales of "Three-Body" suddenly soared after the media meeting ended.

...