Hollywood legendary director

Chapter 28 Promotion Plan (seeking recommended collection)

In a flash, the time came to September.

Europa Pictures received a notice saying that it was going to promote the movie "Buried Alive".

The initial plan is to promote it for a week and then push it into the French market.

Speaking of this publishing company, it is quite interesting.

It was Lehmann who inquired about it through many channels before he realized that one of the founders turned out to be Luc Besson, a very famous French commercial director.

Yes, it was Luc Besson who made a series of acclaimed and popular films such as "This Killer Is Not So Cold", "Joan of Arc", "The Fifth Element".

At the beginning, it was also because he was very dissatisfied with the current situation of the domestic film market. He felt that as this continued, France would sooner or later become the back garden of Hollywood movies.

So, he put aside the heart of a literary director and studied how to make the film more commercial.

It is for these reasons that although Europa Pictures is a newly established film company, its local distribution capabilities are very good.

And there is a certain degree of competitiveness in the entire European market. Otherwise, director Luc Besson will not say without shame that he will unite the power of the European film industry to counterattack the Hollywood market.

Of course, as a major director, he is naturally not biased towards film and television distribution, and he does not pay attention to the distribution of "Buried Alive" at all.

For such low-cost movies, we have our own company's internal personnel evaluation to customize appropriate internal resource operations for them.

In a word, a small cost must look like a small cost.

Time entered on September 3, and news reports about movies appeared on the entertainment pages of French newspapers.

"Focus on human nature, who is responsible for the tragedy of innocent citizens being buried alive?"-"The Parisian"

"A great thriller, officially aired on September 9."-"Le Figaro"

Silently, it can be regarded as attracting a small amount of attention.

After all, for Europa Films, which has not completely bought out the copyright, it will certainly not give too much publicity resources to promote "Buried Alive", and half of the purchase cost, which is 800,000 euros of publicity expenses.At this price, they think it is very suitable.

So, what TV channel advertisements, national newspaper entertainment headlines, outdoor large-screen advertisements... don't have to think about it, so much money will not be spent there.

They mainly posted movie posters in certain theaters, and also put second-page advertisements on certain local media.

Such a carefully calculated operation will naturally not cause any trouble.

However, after all, the cost of the film is there, and it is impossible to invest too much, otherwise, Europa Pictures will suffer.

......

Apartment somewhere in Cannes.

Lehmann has a well-kept haircut and fixed it with mousse. The upper body is wearing a beige short sleeve with various French fonts printed on it. The lower body is wearing a pair of loose trousers and a pair on his feet. sandals.As soon as I walked out of the bathroom, I saw Ryan and Thomas stinking in front of the mirror.

Both of them wore formal suits and ties on their chests.Suits, trousers, and leather shoes, as if they were going to a high-level dinner party.

"Do you want to be so exaggerated? Isn't it just going to the movie?" Lehman curled his lips, indicating that he could not understand the operations of the two.

"It's not the first time in your life. Naturally, you have to be more formal." Ryan laughed, and then asked back: "You also need to change your formal suit."

"No, it's too hot, it's best for me to wear this suit, cool."

"You can't change it. Shouldn't the three of us wear the same type when we start together? We are still not a team." Ryan said, casting a look at Thomas on the side.

"Yeah, the three of us walked together, you look very uncoordinated in this way." Thomas also said.

"Haha, don't."

It's just to watch the midnight screening of "Buried Alive" on the spot, so what do you do so grandly?Lehman clearly rejected this very stupid proposal.

As soon as he finished speaking, he was surrounded by two big men, "If you don't change, we will do it."

fuck!

In desperation, Lehman also put on a formal suit, from head to toe, the two sides beside the heel were surprisingly consistent.

In the breeze, the three got into Ryan's car, a silver-white car made by DS.

Driving smoothly along the way, the three came to a cinema southeast of Cannes.

"Alright." Ryan sat in the driver's seat and began to greet, "Let's get off the car, it's already here."

Lehman opened the door of the back seat and turned to look at Ryan, "We are really stupid to dress like this."

"Stop complaining, man, you have to cooperate, you know?" Ryan closed the door and walked towards the theater first.

After the three of them walked to this slightly remote cinema, Thomas pointed to the front bulletin board and said, "Look, our movie poster."

Directly in front of the entrance to the theater, a poster of "Buried Alive" designed by Europa Pictures was posted there. Inside the dark coffin, a man with blood on his forehead and a frightened eye holding a lighter was looking around.

"Walk, let's go." Ryan's words were full of excitement.

"Hello, we want three tickets for "Buried Alive"." At a glass ticket counter, Ryan faced the middle-aged man conductor and asked: "Hi! Man, how is the ticket sales of this movie? There are many Does anyone look at it?"

Thomas and Lehman on the side also raised their ears to know the answer to this question.The eyes of the three men looked at the slightly fat middle-aged man conductor at the same time.

The conductor took out three movie tickets in a drag, and handed them to Ryan, and said slowly: "You think this movie is right, the seats inside are empty, no one is going to watch it."

The three of them were stunned. Ryan paid 18 euros for the ticket and asked unwillingly: "Is this movie terrible? Otherwise, why no one wants to watch it."

"In the big evening, there are already few people. It's still such an unfamiliar movie. Who would make a special trip to watch it." Then, the middle-aged male conductor seemed to have thought of something, and said brightly: "Of course, I am not Talking about you guys."

Three men in formal attire stood side by side, as if their brains were abnormal, and the conductor didn't want to offend at all.

Lehman and others were silent, and walked towards the third cinema.

In the dark movie hall, there are really no people, empty, and with the three of them, there are no more than ten people.

Observe carefully, they are still couples.

Before the movie started, they hugged and nibble together.

Vulgar, corrupt atmosphere, the fire of my big FFFF group burned these two heretics to death.

It’s only ten minutes before the movie’s playing time. Obviously, it’s easy to see. The conductor is right. There are really no people watching the movie.

In the huge space, there are enough seats for hundreds of spectators, and only 7 people are scattered, which looks really frustrating.

"Lyman, it's okay. There are 20 theaters playing it. Maybe only this one is not well located, so it seems to be less crowded." The three of them sat in the best quality seats near the center, and Ryan comforted. .

This kind of niche film lacks publicity. How can there be many viewers watching it?He should have figured this out a long time ago, but why looking at the deserted movie hall, he still felt that there was an unspeakable emotion accumulated in his heart.Quite depressing.

"I'm fine, Ryan, at least our movie is shown in the cinema, isn't it? It's better than it was at the beginning." Lehman suppressed his emotions and said with a smile.

Ryan nodded and watched Lyman's fairly relaxed expression, sitting in his seat.

Thomas saw that the atmosphere was not right, and started to gag.

The three chatted, and soon it was the midnight show after 12 o'clock. There was no new audience in the movie hall. Seven people were still watching.

Oh, maybe only the three of them came to watch the movie seriously, and the other four were still immersed in the world of mutual harm after the movie started, and they had no time to care about the others. Just beware of the ubiquitous attacks of the other party. Can stand it.

On the screen, the company logo added by Europa Pictures appeared. A few seconds later, it fell into darkness, and then, a long shot from the sound into the picture appeared.

On the still dark screen, a man's rapid breathing sounded, and after a few coughs, a faint firelight sounded, reflecting the man's face.

The movie continued. After more than 30 minutes, the theater was always very quiet. Only Paul, played by Heath Ledger, made various sounds on the screen.

Lehman turned his head and looked back. At the end of the seat, a couple had finished fighting and were watching the movie attentively. On the other side of the seat on the right, there was still a fierce battle going on.

At least two people were willing to watch it, which was not bad. Lehman deceived himself and comforted himself, turned around, and continued to look at the big screen.

At the back of the movie, the relationship between the characters and the background of being buried alive appear one by one. The rigid alarm system, the indifferent company leader, the official 911...

This also highlights the theme: selfish and indifferent interpersonal relationships are the more terrifying thing, and it also puts Paul in the movie in true despair.

This kind of plot design is like a huge black hole, and the hope of survival is like the gradual exhaustion of oxygen in the coffin, and the ray of indeterminate fire, never see the light, waiting only for eternal darkness .

From anticipation to disappointment, from reinvigorating to despair, there is only one "ok", calmly accept death.

Paul died, he was buried alive, buried under heavy yellow sand, and the movie ended.

There was no applause, no cheers, everything was so quiet.

Lyman stood up, the couple in the back seat had already left, and the other couple was also preparing to leave.

"Let's go."

After speaking calmly, he walked along the long stairs towards the outside of the theater.

The moon hung high in the sky, looking beautiful.