Hollywood legendary director

Chapter 29 Creating Atmosphere (Recommendation)

The midnight scene data of "Buried Alive" was counted in the hands of the relevant person in charge of Europa Pictures the next day.

The 17,000 euro box office result is really not pretty.

Durant looked at the report in his hand and ordered, "Continue to maintain the screenings in 30 theaters."

The attendance rate is less than 10%, which is quite normal for this kind of low-cost thriller movies.

According to the development of this situation, Europa Pictures will definitely be able to obtain profit in the operation of this film, which is also in line with the expected goal of choosing the distribution at the time.

Saturday, a traditional day off, "Buried Alive", which had the same number of theaters, did not show any aggressiveness at the box office. It steadily won a box office of 26,000 euros.

This result is still mediocre, but it is within the expected atmosphere. If this momentum can be maintained, it can receive 130,000 to 40,000 box office within a week, and after the next week, it will be released in other regions and the global market will be downgrade After that, it can still have subsequent offline video tape distribution revenue. In general, Europa Pictures estimates that it should not be a problem to harvest two or three million in income in this operation, and it is quite satisfactory.

Anyway, they didn't expect such a film to have an overwhelming attendance, and the box office per week exceeded the cost.Stable data performance also means there is no risk, doesn't it, this is exactly what Europa Pictures is happy to see.

After Sunday, the box office increased slightly, reaching 28,000 euros. As of today, "Buried Alive" has received 71,000 euros from the French market in three days.

And certain things happened as promised--

On Tuesday, September 11, a very ordinary day became unusual due to a terrorist attack.

Lehmann only learned about this the next day. He was busy writing the outline of the new script. Ryan suddenly ran to his home and talked about it. He also included the most-selling newspaper in France-"Western France". ".

After reading the newspaper carefully, all kinds of memories emerged one by one:

The two civil aviation planes crashed into the Twin Towers of the World Trade Center in the United States shortly after each other.

Under the raging flames and thick smoke, there was panic from interviewing the host to the street people to rescuers.

They have gone through too many peaceful days, suddenly encountered this difficulty, and they seem to be very uncertain about their actions.

For the first time, the airspace of the United States began to be blocked, prohibiting all flying equipment from flying into the air.

Then, then President Bush Jr. issued a statement confirming that this was a premeditated terrorist attack.

After that, the armed forces across the United States entered the highest state of security, and it was immediately determined that this terrorist attack was planned by Ben-**, and he was officially wanted worldwide.

Of course, the Taliban regime of the U.S. government has always been upset, saying that the incident has nothing to do with citizens of the country.

The newspaper also published the analysis of relevant French experts with a clearer understanding of international relations, who believed that the root of this incident was the Middle East policy that the United States had been implementing.The long-term Israeli-Palestinian military conflict, the Israelis’ harm to the Palestinians, and the U.S.’s partiality towards Israel have resulted in a group of fanatical radicals with determination to die.

In the next few days, the whole world learned of this news, and various media reported from multiple sources, always reporting the latest news.

On September 14, the U.S. House of Representatives approved and instructed U.S. President Bush Jr. to use force against terrorists; at the same time, after the news was disclosed, according to opinion polls planned by the U.S. media, more than 90% of the participants supported the U.S. Enemy armed plan.

On September 19, the armed forces landed in Afghanistan.

On October 7, US President Bush Jr. announced that he had destroyed some of the military objectives of the Taliban authorities in Afghanistan and the Qatar training camp, which is famous for the religious extremist group.The war on terror broke out.

This incident caused many Americans to "sanctify" all the technical means that can defend the United States almost immediately. The National Missile Defense plan that has been debated before has entered the implementation stage directly.In addition, the serious differences between the Democratic Party and the Republican Party disappeared without a trace, and the government and the opposition in the country have united to fight against terrorism.

The Bush Jr. administration, which was originally criticized, also turned from a “weak” situation in an instant, and its government’s prospects were not optimistic about the public. With its excellent crisis management capabilities and decisive action response, the American people’s favorability was upset. Secure the governing body.

Certain conspiracy theories also began to emerge at this time. They believed that the attack was self-directed and performed by the Bush administration, and was intended to maintain the international status of the United States and achieve hegemonic and peaceful purposes, so that it can openly intervene in the entire Middle East..... .

Of course, these have little effect on the French side, except that high-level meetings have become more frequent, and anti-terrorism operations have received support from many countries. The life of the people is still the same.

The only thing that is somewhat reactive, Lehman is more concerned about the movie market.

Since this incident, theaters around the world have suffered a cold run, making many films that are currently being shown have become victims, especially comedy films, which have become the biggest victims of terrorist attacks, and many are expected to be released. The videos have also been withdrawn.

As a result, in the huge movie market, there are only a few new films that persist in the release, among which is "Buried Alive".

The world has changed, and the film market has also changed.

An eternal theme is remembered by people-against violence.

Europa Pictures also has no shortage of discerning people. In the face of such market reaction, they seized the opportunity and began to re-advertise "Buried Alive" on a large scale, and slogans such as war is a feast of death began to appear in many media. See the newspaper.

When the whole world is affected, the publicity effect is magnified one by one.

The United Kingdom, Australia, the United States, Italy... and other overseas regions have also begun to make efforts.

The box office for the new week of "Buried Alive" was finally fixed at 4.68 million euros. Compared with the box office of 820,000 euros last week, it is the gap between the sky and the earth, a full six times.

The number of local theaters in France has also increased to more than 800.Anyway, not many movies will be released in this schedule, and "Buried Alive" is all cheap.

Although many viewers did not choose to go out to the theater to watch movies at this time, the base number is undoubtedly greatly reduced, but it can't resist the competition, and it is also scarce. Moreover, the audience can choose only those few movies over and over again. "Buried alive" is indeed a vague hint of the phenomenon of innocent people being implicated and maliciously retaliated under the panic of war. In this way, it is particularly prominent in these movies.

Of course, there are disadvantages.At least the United States, where the incident occurred, is not waiting to see this movie.

It was released for a week, and it won less than one million dollars in the box office. It was still the case that the American people did not have much choice.

The anti-war ideas reflected in it and the ridicule of all aspects of the United States really make the people of this country uninterested at this time.

In normal times, everyone can mock the Washington authorities anyway, but at this time, no.

Unsurprisingly, the experience of "Buried Alive" in the US film market in the second week was even worse. The theaters did not expand the release, but reduced the number of shows.

The "911 incident" did have a huge impact on the political and economic life of Americans, and the entertainment industry is naturally inevitable.In addition, the North American film market has always been exclusive, and it will be more difficult for foreign products to achieve results. The masses have long been accustomed to supporting "Made in America." The coldness of "Buried Alive" is completely expected.

Fortunately, other regions are still more effective.Europa Pictures is even more comfortable with everyone. After two weeks of operation, they have recovered the cost, including the subsequent publicity fee.The most important thing is that the market potential shown by "Buried Alive" has not been fully released, which shows that their next results will definitely be better.Therefore, the company executives waved their hands and continued to increase publicity costs, allowing more viewers to spontaneously walk into the cinema to enjoy the movie.

After the third week, the local box office of "Buried Alive" was 1.35 million euros and the global box office totaled 9.62 million US dollars.Passing the ten million mark is just around the corner.

This data was like a thunder on the ground, making the entire Europa Film industry boil.

They only spent 2 million euros to buy back the film distribution copyright, and now it costs more than 10 million at the box office, not to mention that the subsequent video tape distribution and the surrounding copyright authorization are definitely a lot of income.

Maybe this year's performance depends on this movie, and you can draw a very good number.

For such dark-horse movies, the media and newspapers are naturally unwilling to let go.

A lot of spontaneous publicity began to emerge, and many reports began to pay attention to the subsequent development of the film.

On the day of October 2nd, it once again earned more than 3 million US dollars in box office results, which also allowed it to jump past the tens of millions of dollars and reach more than 12 million US dollars in data results.

However, just like the operating rules of market development, after more than a month of screening, the growth momentum of "Buried Alive" has come to an end, and it has begun to decline gradually.

Perhaps a hot commercial movie can often be shown for more than half a year, but for a niche movie that has not won the mainstream award, it is a little extravagant.

People from Europa Pictures also clearly informed Lehmann that they would no longer invest in publicity and distribution, and that the down-scaling date discussed with the French cinema will be maintained for about half a month.

Lasting for more than a month, with a release time of nearly 50 days, I can already afford this niche movie.As for the overseas market, it may be extended a bit according to the screening situation in various places, but it is estimated that it will not be sufficient.

On October 24th, "Buried Alive" was officially drawn off the French cinema, with a total box office of 5.24 million euros.