Hollywood legendary director

"Or, let Fox act as an agent for the release of "Sparta"? We can spare the Christmas file, how about?"-It just happens that the company has not arranged any good projects to compete with other companies at the end of this year. The work directed by Zach Schneider should be betable.

After Lehman listened, he felt as if thousands of grass-and-mud horses were tossing past. You don't play cards according to common sense.

What's the matter?Aren’t we discussing the TV series "Breaking Bad"? Why did it get involved in the movie and need to help distribute it?

Oh, it's not called help, it's called mutual benefit and mutual benefit.

The Christmas stalls are indeed more eye-catching.

As we all know, during the year, the two best periods for movies to make money, except for the summer vacation, are the Christmas market with the broadest foundation.

In fact, more than 70% of the works on the North American rankings are the box office that was saved during these two periods.

Now, Fox took the initiative to propose, it still feels wonderful, and the prospects are bright.

But Lehman’s idea is that according to the biggest advantage he needs to accumulate at the moment, that is to deeply operate the North American channel, and he can’t keep good projects to follow the big six-without paying a price, this channel will never be possible Looking at it now, the loss is not small. In the long run, it will definitely be worthwhile.

This approach is in fact like Lionsgate in 0708, biting the bullet and using its own ace project to smash, get results, get data, and gather more and more theater resources.

But what excuse should I find to reject Rupert?

At this stage, the Murdoch Group is still in full swing. Many of its media and news resources also allow them to have enough platforms to speak out. In other words, Lehman still wants to spend money on promotional films in the future, so he can't be offended.

This product is a one-of-a-kind master. Even the British royal family dared to dig out and disclose the privacy of the British royal family, just to attract traffic. Rupert's philosophy of running a newspaper is a businessman. You can report whatever topic is worthwhile. Deliberate exaggeration and guidance are characterized by ambiguity about things that seem to be facts.

Well, "The New York Post", "The Sun Times", "Boston Herald", "World News Weekly" and other "notorious" newspapers are all owned by Murdoch Group, and they understand their styles.

Since then, I can only use the word "drag", anyway, don't agree first, go vaguely.

"Haha, if possible, it is of course very good for Fox to act as an agent for the release of "Sparta", but the company has not had a unified opinion on the arrangement of "Sparta" recently. Some people think that it will be released at the end of the year. There are some concerns..."

After Lehmann finished speaking, Rupert was silent for a while, and said in a regretful tone, "If this is the case, let's talk about it later. But regarding "Breaking Bad", our cooperation has always been happy. What concerns does Firefly have? You might as well speak boldly, and you can talk about anything."-You can find another good excuse to talk about why you hesitate to renew "Breaking Bad".

Of course this cannot be said clearly.

Want to raise the price with a bargaining chip to fight for benefits, which one of the two parties don’t know?Whoever convinced him first lost the opportunity at the negotiating table, and Rupert, who played this game, came out of Sydney, and with a single blow, Lehman was speechless.

Lehman knew why he had mentioned "Sparta" first-he refused the first time, but could he refuse the second time in the same way?

It turns out that the pit is here.

How can this be good?Lehman’s “dragging” tactic, which had always been effective, was broken. In such a moment, he wanted to scold his mother.

However, putting aside the curse and not cursing, Lehman quickly figured it out in his heart.

In this age of paying attention to interests and status, it is not unreasonable to use a bargaining chip to pursue negotiations. Think about it, even actors dared to kidnap projects and make capitalists big, what happened to the firefly?

Dare to mention, at least there is a corresponding confidence and value.

Lehman weighed it over and over again, pretending to be puzzled: "There is one thing, I would like to ask Mr. to help."

"what?"

"Is Fox satisfied with the broadcast agreement we signed?"

"Of course, this was negotiated by both parties." Rupert smiled and understood what Lehman meant-since it was negotiated, it is still an intention contract. The buyer does not bid and waits for the seller to mention it. Excuse me?

Rupert was amused. He slowly picked up the coffee pot and refilled himself a cup, and then helped Lehman pour it on. "Speaking of which, when the episode was piloted, it was different from when you confidently asked for the advertising ladder to be divided."

"People? It is inevitable that there will be a time of miscalculation." Lehman raised his hand indifferently, "Of course, the follow-up trend is stable, and there will be a wave of outbreaks at the end. It is difficult to know in advance."-Sorry, I Hang up.

"Also, if I remember correctly, the average viewership of the last episode was more than 17 million? Hmm... the advertising account of Firefly is more than 20 million."-Firefly makes money, Fox only Will earn more, and it will be useless for this negotiation.

You know, Lehman conservatively estimated that "Breaking Bad" not only brought more than 70 million advertising revenues to Fox, but also the subsequent TV rebroadcasts, the cultivation of audience groups, and the ratings of at least two programs at the same time. Being brought high, these hidden wealth are equally important to a TV station.

And the value of the profits generated has nothing to do with Firefly half a dime, and it is not all eaten by Fox.

Speaking of it, is this business worthwhile? Rupert really has no idea in his mind?

He is naturally well-known, otherwise he would not meet Lehman. On the one hand, he was curious and wooed. On the other hand, the potential of "Breaking Bad" is indeed outstanding. It is a high-reputation and high-viewing crowd that has been rare in the past two years. U.S. drama.

He knows better than Lehman what such American dramas mean to TV stations.

Rupert took a sip of coffee with some knowingness, and realized that Lehman wanted to talk about it. The purpose was to increase the revenue of the project. He continued to chat with the other party indifferently. It is estimated that he will not get a positive response. of.

Putting down the coffee cup, Rupert decided to get to the point, "Well, Fox can mention the firefly advertising share to 40%, but this is the advertising share for the entire subsequent project. In addition, the copyright broadcast fee is one season one. Tan, according to the market and ratings, in the second season, "Breaking Bad" Fox is willing to buy for a single episode of 3.5 million, how about it?"

——As long as he can grasp the "Breaking Bad" project, Rupert believes that Fox TV can bring them a very good topic and influence with this high-reputation hit drama. As for the advertising division, it is for the TV station. , What Firefly gets is only a part, and it is a project, but Fox has this part of the demand all day and throughout the year, and the cultivation of the audience is what they value most.

With an audience base, are you afraid of not making money?

After hearing Rupert's terms, Lehman felt confident.

According to the cooperation of the general producers on the TV station side, this share ratio is quite sincere, which also proves the attitude of Fox-even film and television giants such as MGM and Warner, before they had their own TV network, could It’s hard to get more than 40% of the advertising sharing treatment you enjoy, and the drama almost hangs at 30%.

Of course, if it is self-produced and sold, or TV stations occupy a lot of project production rights, then it is another algorithm, and it is not impossible that there is a high share of negative profits.

However, Lehman still didn't want to die.

This drama has just started, and the future achievements will only be greater. 20 million people are not the end. There is no need to rush to give out all the chips to exchange money.

In fact, what is most in line with the interests of Firefly is to sign every season. There is more room for transfer. The initiative will always be in hand, forcing Fox to continue to make profits...

"The broadcast of the second season has not yet started. It is too long to say, but it is not beautiful. Let's just talk about the second season."

Rupert smiled, and he was also decisive. Although Lehmann's method of retaining price increases made him slightly unhappy, it was just normal business dealings after all. The two have no grudges, and he is not a lunatic. , Plainly treats interest partners as enemies.

After a while, he said: "Alright, it should be thoughtful. Then, the price will not change, but if the follow-up ratings drop below 5, the advertising score is only 20%, do you still agree?"

"The project is not good, I definitely don't mean to take more."

The tone is still affirmative.