Hollywood legendary director

Fox executives did not come to join in on their own, but Blue Butterfly Pictures actively invited them.

For the follow-up propaganda work.

In other words, after this initial warm-up has achieved its effect, Lehman's title as a producer is also enough to attract attention, but after the release, the path has to change again.

According to the previously formulated publicity plan, some people’s enthusiasm for movie watching was stimulated. The next step is to buy it, oh no, the monetization fee is paid in place, and the film critics and the online navy are used to broadcast at the same time. Paving the way for fan-soft manuscripts, are you afraid that the movie will not be popular?

After all, even after a certain fortress was released, there were people who screamed. Do you think that is not the case in North America?

Everyone knows how to use resources for profit.

Moreover, playing "Little Girl in the Sunshine" is at least a real place to play, and it is much better than being slapped in the face by the audience, charging the money is not too hot.

As a result, Fox tilted more media resources a little bit, and Blue Butterfly made efforts on the Internet, and the momentum was quickly directed in another direction.

......

The next day was the day the film was released.

After the early screening of "Little Girl in the Sunshine", many newspapers and magazines, such as "The New Yorker", "Hollywood Report", etc., published the film evaluation of the movie column——

"...Among so many movies released this year, "Little Girl in the Sunshine" is the most refreshing. It is like a person who fiercely raised a middle finger toward the values ​​of the draft, revealing the essence of children's beauty pageants... .. At first glance, it makes people laugh, regardless of other things. As a comedy, it is also qualified, but in the end it always feels a bit sad. Perhaps, the characters in it resemble those unhappy lives in reality. ."

"The title has the word sunshine, but the story is not sunshine. There is no winner in life. Those who work hard for their dreams are first abandoned by the dream. It can be said that the plot is somewhat gloomy, and it is all literal. But the losers also have warmth. Although the ending is not so happy, but the taste of the process is sweet in the bitterness. Very sweet."

And that afternoon.

In the movie theater in the center of New York, Kate, who was attracted by advertisment, met with friends to watch this well-known "Little Sunshine Girl".

"Wow, there are so many people."

After finding that there were enough people in line, Kate murmured: "On holidays, even the movie theater will have to line up."

"I think, maybe the movie is very good, everyone will come. Look." The friend pointed to the poster board, with some expectation: "The first theater is lined with "Night of Talladega", the second theater There is the animated film "Crazy Farm", and the recently well-received "Little Girl Sunshine" is in the third theater..."

Although there are no big movies in the recent schedule, some movies are also outstanding.

For example, "Night of Talladega", a sports comedy about racing, premiered on August 4, and won 47.04 million US dollars in the first weekend. Compared with the expenditure cost of 73 million US dollars, the start was a good box office result. It is estimated that Colombia Can make a fortune.

As for "Crazy Farm", produced by the special effects expert David Andrews of the first three parts of the "Harry Potter" series, and released by Paramount, the 15.82 million score in the first week was not very good, of course, it will not be a big loss. That's it.

Then, the two bought tickets to enter the third theater.

After more than 110 minutes, he walked out again with a touch of feeling.

There is no big scene in "Little Sunshine", and the cast is not the most popular idol celebrity, but seeing such a movie close to reality, with a little humor, and irony, can be compared with life in the character The matching works are quite recognized.

What's more, how many people in this world can always be winners in life?

On the continuous advancement of life, all kinds of troubles, problems and difficulties will naturally arise.

In those days of regrets, misses, and failures, a deep sense of substitution suddenly appeared in these people's hearts--because Dewey, who was color-blind and could not be a pilot, Frank, who committed suicide, and beauty pageant became a source of embarrassment. Olive...

These characters have the shadow of many people who have experienced similar troubles, a kind of microcosm of the past, this kind of daily style plot, it is very easy for the audience to empathize.

Movies, it’s either cool enough to raise expectations, resonate, or satisfy the visual senses...

The audience is willing to pay for these three categories, and "Little Girl Sunshine" takes a path that resonates.

Of course, if the movie is purely realistic, the plot is too boring, because real life is always boring, so everyone needs spiritual adjustments-games, movies, TV, comics...all such satisfaction The product of the spiritual world.

Therefore, "Little Sunshine" has added comedy elements, especially the grandpa's yellow-sounding, broken-up pornography can make the audience happy. These jokes transition the smoothness of the plot and are another key to the success of the film.

After that, it was warmth.

The main line of the pageant is terrible on the outside, but the inside is full of warmth.

The family supported Oliver in pursuing his dream and rushed all the way to California. After experiencing various troubles on the way, he helped Oliver stand on the stage.

Although the spoof and irony chose striptease as the performance show for children's beauty pageants, watching those little girls who put on heavy makeup early and showed their talents under the leadership of their parents, who has not become the victims of their parents' pursuit of fame and fortune? It seems that Oliver's striptease performance is the most simple and serious.

When she was kicked off by the host, her father stepped forward to stop her and danced together, giving confidence, and even the scene where the whole family went up to dance. This kind of warmth is very recognized by the audience.

Although the lack of plot tension in the film is definitely a disadvantage, and there is no big scene, it is not very attractive, but for most of the audience who watched the film, they are willing to support it.

There are no complicated editing and shooting techniques, and there are no settings that make people eye-catching. Some are just the irony of the beauty pageant and the interpretation of family warmth-companionship.

It is also the similar meaning of watching movies that can make audiences think of Amway to share the movie, thus causing a benign word-of-mouth effect.

The Internet is also a place where you can see this change in real time.

In the past, Blue Butterfly Pictures’ network publicity and public relations departments were advocating, but they don’t need to continue to guide them later. Some viewers who watched the film spontaneously posted messages on forums or IMDB and other websites with high traffic, such as IMDB.

"It's really a good movie, everyone must watch it."

"Olif is such a cute little girl, she really wants to poke her belly."

"Don't look at Grandpa's usual seriousness, but it is the one who encourages Oliv the most to participate in the competition. The conversation at the hotel was very touching."

......

"Recommended. Highly recommended."

......

Under the guidance of the online publicity and public relations department and the audience's spontaneous Amway, similar messages or posts appeared in discussions on many websites.

As far as the audience after watching the movie is concerned, as long as they really accept a movie, it is still in this era when everyone is a film critic. The channels for free voice and the perfection of accommodation channels also let them not hesitate to promote the movie. Contribute.

The Internet is really changing the world.

And if the audience can be satisfied after watching it, will the box office still be low?

This kind of momentum is far more useful than the original time-space hype "independent production buyout issuance cost first" name.

Of course, it may also be that Fox didn't pay much attention to the film at the beginning. It was not until the next week that the box office continued to increase, and realized that its sub-label searchlight seemed to have discovered a low-cost dark horse. .....

This kind of error in predicting the prospect of a film can be said to be encountered by every film company. Sometimes it is too high, and sometimes it is not expected at all.

It is precisely because of the unpredictability of the market after the film was released that so many dark horses were born, either classics on the screen or the ultimate bankruptcy of the company's capital chain broke.

Who knows before the market results come out?

However, Blue Butterfly is relatively good for the resources of this film.

The film is also worthy of Lehman's value or the company's resource support.

The publicity fee of more than 15 million yuan is higher than that of the film production, and it is not in vain...