Hollywood legendary director

In a blink of an eye, the weekend two days passed quickly.

Following the excellent box office potential at the premiere of "Untouchable", after the first weekend, the cumulative box office reached 73.25 million euros.

Even according to the one-week drop of 20% to 30% that may be estimated, the next week's performance of this film is definitely not much worse, at least breaking 100 million is a certainty.

Relative to the expenditure of less than 30 million euros (including the announcement expenditure), "Untouchable" can profit from the box office market is almost a foregone conclusion.

Anticipating a very likely big explosion, the three issuers of Gaomeng, EMI, and Europa immediately came up with additional screening plans. In addition to investing more theater resources and communicating with the theaters, they also conducted a direct view again. A questionnaire survey by the audience.

Compared with the first smaller scale, this time the survey has a larger scope, covering multiple cities and multiple regions.

As a result, the aggregated data shows that "Untouchable" is producing a rare word of mouth effect. Many people who rarely watch movies are recommended by friends and relatives and enter the theater.Among them, the situation of watching movies in groups with friends is the main one.

In recent years, although studios like to use media and advertisements to promote a movie to arouse the audience's interest in a certain film, this does not mean that the communication between audiences is not important.

And the latter, it is difficult to rely on gimmicks to guide, mostly rely on the content quality of the film.

Therefore, the three studios communicated with the cinema, supported by more detailed market data and the future trend of the film, and strived for more market share.

Do you make money? If the interests are the same, that is the same.

But in this world, there are always people who are happy and others who are worried.

"Untouchable" is selling well, which is bound to squeeze the screening space of other movies.

Because the theater will also look at food and eat.

However, the worried people also have different attitudes towards the cinema market in this situation.

Some people are full of the self-comfort of Ah Q's spirit. For example, it is not too miserable, and it is enough to make a profit.

Some people think that it is caused by the injustice of the theater.

Jiyom is the latter kind of person.

His company participated in the filming of "Ultimate"-a thriller and crime movie.

Before "Untouchable" was released, the performance was still eye-catching.

Although it is not a box office result that can compete for the champion of the leaderboard, it has also squeezed into the top five, with a total of more than 5 million euros in three days. It takes less than half a month to recover costs and generate profits. What is the result?

Angrily, Jiyom ran to the home of the hospital merchant who was acquainted with his company, resisted his unhappiness, and asked with a smile: "Today's film schedule and screening scale are not quite right. Joe."

Joe, is the branch manager of the Catoca Cinemas and Paris area in France.

Seeing Jiyom coming over, he actually knew what the other party would say.It's not hard to guess, is it.

Especially in the case of several encounters.

"Oh, I forgot to tell you," Qiao explained mildly: "Today we will show a new film at the headquarters. It is directed by Stephen Van Meer, Edward Spiels, Jeremy Ai Science fiction works starring Enns and others have a huge investment, and young audiences should like this type."

Jiyom said displeased: "Even so, you shouldn't squeeze the lineup of "Unspeakable"? "Dragon Knight" is an American movie. Even if the box office is good, how much can you get? Yankees are used to being strong. Moreover, "Ultimate" is also a new film. It hasn't been screened for more than a week, and the box office is good."

Joe was a little disdainful when he heard these words.

Of course, the arrangement of the film pays much attention to the interests of the hospital. Although the share of "Dragon Knight" is lower than that of "Unspeakable", it is more popular with the audience. When the amount is up, are you afraid that you can't get the money?

Moreover, a certain amount of space must be spared for the release of new films.

Doesn't reduce the schedule of "Unspeakable" to reduce the schedule of the hottest "Untouchable"?

Don't even think about it, this is impossible.

Arrange the films, isn't it just which movie will perform better?

Some people see, naturally give more.Who made "Unspeakable" unsuccessful and became a sacrificed member. Moreover, it is not only this one that lowered the ranking. In fact, most of the lower rankings have been reduced to a certain extent.

Moreover, you are the producer of "Ultimate", and of course you will promise your own movie the expected market effect in the future, but the theater sees the results immediately and eats the actual benefits.

Joe knows this after working for so many years.

This kind of arrangement relies on the most realistic occupancy rate and the number of tickets sold.

French audiences sought after "Untouchable", and the film placement rate was naturally the first. The next week it rose to 62%, 4200 screens; the second most focused was "Dragon Knight" with 17% film placement.

As for "Unspeakable", it is already a lot to leave 7% of the film.

Qiao tester comforted: "Is there no other way. You watch "Happy Feet". The cartoons that children like to watch some time ago have dropped from 22% to less than 100% now. No. 4, "300" is even as low as 0.3%, which is also a famous film by Lehman. Would you like to see more of the others."

Speaking of this, Jiyom was even more angry.

Can this be compared together?

Both "Happy Feet" and "300" have been screened for more than a month, and the peak of screenings has already passed. Why don't you talk about the film schedule a month ago?

Shouldn't movies of the same period be compared with works of the same period?

The current situation is that "Unspeakable" and the former two have extremely different film shares.

"Huh. Joe, don't you think this arrangement is very unreasonable? The two of them together account for nearly 80% of the film series. With so many other movies, less than 20% can be allocated, and the screening time is still too late. Very deformed."

Jiyom said seriously.

Joe was still laughing, "No, this is the choice of the market and the audience. Think about it, if you line up so many films for "Unspeakable", can your attendance rate be maintained at 30%? But both films will do. The screening situation is very optimistic. Moreover, I am not in charge of this matter. We also have our own rules."

"As long as there are a lot of movies, why can't "Unspeakable" support the attendance? Even if it doesn't work, the current arrangement is too outrageous. A few days ago we were very low, and now it is even lower. We are also a new film."

"Then I ask you, do you know the proportion of Catoka's income sources in the past few days?" Qiao asked and replied: "In the second half of December, "Untouchable" contributed nearly 70% of the box office. The rate of return is amazing, and the proportion of "Unspeakable" may only be 3%. The rate of return can only be said to be average. In this case, if it is you, how would you choose?"

Jiyom looked at Joe in disbelief.

But his tone of voice is so sure.

this means......

Jiyom was a little bit mournful.He thought that "Ultimate" is relatively good. In the eyes of the theater, the feedback received by investing resources is incomparable with "Untouchable". If it weren't for the movie's support from a certain group of people, I guess it would be even this. You can't hold the point and row.

Nearly 70% of the theater's harvest comes from a movie?

This is even more exaggerated than the "Titanic" that hit the screen.

Jiyom is now thinking about not entangled in the issue of film arrangement.

Such a string of data smashed down, leaving his mind confused.

According to this posture, is it possible to become the annual champion and break a box office record by the way?

By the way, what is the box office record?

In terms of viewer times, it seems to be the classic comedy "Escape from the Tiger's Mouth" 40 years ago, with a box office of 173.3 million and more than 17 million views;

If you count the foreigners, it is "Titanic", 217.8 million.

Suddenly, Gyöm might have some understanding of the powerlessness that other films faced with "Titanic" back then.

No matter where the comparison is made, it seems that the competition is inferior, and it is natural to give up the market.

Perhaps it is the misfortune of "Unspeakable" to be on the same schedule as such a movie.

If you face other blockbuster movies, you may have better results, but with such a work that has attracted too much attention, who will pay attention to the others?

He can only pray that the follow-up screenings can keep his schedule and don't cut it down...