Hollywood legendary director

"...The charm of zombie films should be more than just bloody horror and eye-stimulating scenes——

"I Am a Hero" was released yesterday as the sequel to "New York Trip", which was ranked top five in the box office in 2005. In addition to the usual tight rhythm and clear foreshadowing, it maintains a high level of viewing experience, like a corpse tide breakthrough. The military blockade of fire and the section that flooded the city made people dare not blink, for fear of missing a frame.

But the film is not just pure visual enjoyment. What's even better about "I Am a Hero" is that it deepens a bit of humanistic thinking on the basis of "New York Tour".For example, the fall of New York, the high-level military and political leaders knew nothing to do, ran away in a hurry, and the social order collapsed further.

This is a disaster. It does not destroy your body, but it can completely destroy your self-consciousness as a person.

It doesn't take long, just scratches and bites. The closer to the brain, the faster the infection, and it cannot be reversed.

Even more terrifying, it will turn your close relatives, your friends, your colleagues, and your children into something you are afraid of.The fear of this kind of contact, the individual's powerless resistance to the entire group of zombies, and the fear and madness of that period of time after the contact, before the transformation, are the essence of the zombie film.Fortunately, this is just a movie."

""I Am a Hero" fully demonstrates the bloody, violent and unconstrained language of director Zach Schneider.

From "New York Tour" to "Spartan 300 Warriors" to "I Am a Hero", Zha Dao can only say that he has a solid control of the rhythm and details of the movie. What is really amazing is the processing of the shots. Under him, the seemingly bloody scene does not make people feel sick, on the contrary, it is more beautiful."

"Seeing too many heroic and noble protagonists, characters who will be cowardly, fearful, and roar will feel fresh."

......

After the first day's release, the reputation of "I Am a Hero" quickly fermented.

In the film market, the film screenings gave the cinema dealers a sigh of relief-finally there are demonstrable works to attract the audience.

After all, whether it is from the attendance rate or the box office performance data, this movie is a popular type.

Self-reported $38.32 million (including the midnight show) on the first day, and another 29.75 million in the next day, making it the top spot in the airborne box office.

At this time, I have taken the market data report, and the second to tenth places combined are not as high as the box office accumulated by "I Am a Hero" in a single day.Well, the second place "Atonement" only received 9.67 million, and the "Golden Compass", which has fallen to the sixth place, only received 3.37 million.

With the popularity of "I Am a Hero" in the market, the movie market in the third week of December finally showed signs of pulling up. It is not to say that the market is now larger and there are more theaters. The result is still less than the schedule quota of previous years. , That would be boring.

At the same time, Cage, as the male protagonist of the movie, gained further value.

This Christmas and the end of the year market, this product is first a "National Treasure 2: Mystery Book" which is relatively outstanding and has won 137 million box office in North America. It also ranked third this week, with an account of 5.13 million, which is estimated to exceed 200 million. Mark

It didn't take long for "I Am a Hero" to take over the files again, and harvest the box office by reaching the top.

Doesn't the two consecutive hit movies prove Cage's market appeal?

Nowadays, there are many well-known male stars in Hollywood. Among them, the most sought after by fans is Xiao Li. After all, he has not degenerated into a middle-aged greasy man, but the highest accumulative accolade at the box office in recent years belongs to Nicholas Kay. Odd, the film pay has really passed 20 million.

In this regard, because of the pursuit of Oscars too much, Xiao Lizi has not been able to add a commercial masterpiece for some time. Another Tom Hanks, who is also excellent in acting and has won an Oscar, has only had the "Da Vinci" in the past few years. "Password" can be regarded as an explosion, and Cage has a national treasure series, a "New York Tour", a "Bad Guy", in the eyes of studios and other capital, the market value is equally incomparable.

And Cage is also the first North American male star who is expected to have a cumulative box office of 600 million in one year. If it weren’t for the unsatisfactory performance of "Chariot of Souls", he would not only become the annual box office actor champion, touch most studios. The one billion goal that may not necessarily be reached each year can be tried.

No way, Cage in 2007 just caught up with the trip, even with so many masterpieces starring him in theaters, and even the somewhat stretched "Chariot of Souls" earned 115 million in North America.

Moreover, it is not easy for an actor to receive a masterpiece a year. Cage has three. At least this year, no one can match him in accumulating the box office because there is a huge difference, the only one.

"Variety" commented on this: "There is no doubt that the brightest actor this year is Cage."

Of course, "I Am a Hero" is still in theaters, and even has a taste of saving the market.

The visual shock and impact presented in the film caused passersby and spectators to rush into the theater after watching for a while, bringing second heat.

Among them, the number of potential fans who have watched the first "New York Trip" is much less, but it does not affect everyone's viewing experience, because strictly speaking, "I Am a Hero" just inherits the background of the previous game, and there are not many plots. The point of convergence is that you cannot understand "I Am a Hero" without watching "New York Trip".

Although among the moviegoers, older audiences, such as those over 40, have no interest in the film, this cannot prevent "I Am a Hero" from being sought after by other age groups, and is raking in the box office in all states.

It is not only Cage's income, but also the annual box office actor champion, but also Jackie Phoenix.

Although he played a contradictory character, it was the opposite, but it can only be said that he has a different attitude towards survivors. In terms of acting, he can also show off and impress the audience.

Ever since, Jacques Phoenix has not yet met the role that made him so famous. After all, he was mixed in the independent art circle before and won a lot of small prizes, but the mainstream audience affirmed him. Still unfamiliar, there is such a hit "I Am a Hero" with the first male partner, who can always show his face in front of more audiences.

......

"Liongate is a big gain this time."

Such good luck made global president Bob Wright a little bit emotional.

As soon as he established an overseas distribution network, he encountered two market masterpieces, "Twilight" and "I Am a Hero". He didn't know what to say.Although he personally doesn't mind the Lionsgate entrance-Gusta and he have both worked for Bush's presidential election, not to mention political donations.

But it was so easy to open the situation, which was beyond his expectation. He thought that Lionsgate was not competitive, but did not want to kill a firefly to help.

Opposite him, the confidant release manager answered: "I heard that the release terms signed by Lionsgate and Firefly tend to be on the Firefly side, and Lionsgate won't make much."

"As long as we can gain a firm foothold and integrate overseas business, a little concession in the early stage is nothing. Moreover, these two films are both rare and easy-to-operate projects, worth it."

This is also true.

Even when they watched, they wanted to take over.

At the end of this year, Universal's "American Gangster" only got 130 million box office. Although there is room for profit, it is still far behind "I Am a Hero".

In addition, the overseas market has also been sluggish recently. There is definitely a good harvest for such a movie, which makes Bob Wright a little bit envious.

Of course, Global's business output this year is not bad, just want to be better.

While chatting, an employee in the distribution department compiled market data.

The release manager glanced a few times and sighed: "It seems that another top-selling series has been born. It won 89.51 million in the first weekend. When the third part comes out, there will be market accumulation of the first two parts. As long as the production of the same level is maintained, even low Some, the value will be higher."

"Isn't this just the benefit of the series of movies, the risk is smaller, the value accumulates, and the market return is greater. The hot screening of "I Am a Hero" even drove the sales of the first DVD of "New York", which has been sold for two years. It stands to reason that the potential market was almost consumed. As a result, the sequel was released, and more than 70,000 sets were sold in three days."

Bob shook his head. He had already expected such a result, and he couldn't help but think of the Hulk.

The production ability of Firefly is really guaranteed.