Hollywood legendary director

Chapter 814 Iron Man's supporting peripheral promotion (seeking subscription, tickets)

In the northeast of South Africa, on the upper reaches of the Waal River, Johannesburg is known as the "Golden City".

Of course, the name can’t really be equated with the economy. The magic city is still called Little Mumbai. Whoever takes this seriously is a fool.

To the north of Johannesburg, there is a slum stationed by the army.

This plot of land was filmed in cooperation with the South African government by the crew of "The Ninth District". Lehman paid 6 million, and the local authorities happily cooperated.

Moreover, these people are somehow famous, if something happens, it is a diplomatic incident, and they dare not mess around.

At noon.

Everyone ate, rested for a while, and continued to work.

After the day’s filming, I packed my things and returned to the hotel in the city center. The car was accompanied by a security team. In most cases, it was also forbidden to go out without permission. Anyway, they would withdraw after filming a location scene, and they weren’t a tourist. , Everyone knows how to measure.So the security is very guaranteed, much better than the original crew being robbed.

On April 15, set.

It has been more than half a month since the "Ninth District" was shot indoors and came to South Africa for shooting.

The scene to be filmed at this time is the conversation between Wiggs and his wife after transforming.

Edward put on his makeup, and the skin shape of prawns and crustaceans appeared in many places on his body. As the score was played, he immediately became emotional.

"Don't give up on me, okay? Because I never give up on you, okay?" Desperate, even eager.

"I didn't, I didn't. But Dad said you did that kind of thing, Viggers, is that true?"

"Don't believe him, I just, I just have a little change in my body, I will solve it, I will come back..."

"Crack."

Lehman yelled.

The two cameras were all facing Edward Norton, but the lens feedback made him feel bad.

"Thomas, don't give the close-up, pull it back a bit, that, you shoot the side, and, Edward, your tone is too soft, get angry."

"Director, I think my emotions are right. He is at a loss now. After escaping from the laboratory, there is nowhere to accommodate him. News and TV stations are reporting that Wiggs took the initiative to have a relationship with the prawn, but he knows The change in his body was just sprayed with the original liquid. He needs the trust of his wife, but he doesn't know the explanation. He looks like him, he himself dare not meet with his wife."

Well, on filming, Edward Norton is really too thoughtful. There are different opinions. Either he persuaded Lehman or Lehman to persuade him, but the performance skills of this product really do not have to be said, and there is a lot of tension. , And have the patience to press down, it's awesome.

Speaking of it, this is actually a different understanding of the role.

Lehman’s filming of this passage only shows that Wiggs could not help but explode in extreme pain. The incomprehension of his beloved made him crazy and surprisingly angry; but Edward felt that his emotions had to be lowered instead, and the pain and depression were all hidden in fragility. The tone of voice, the whimper of an abandoned puppy.

Well, a wonderful analogy.

"Many times you care too much about the emotions of a scene. Emotions sometimes have no origin. Viggers may be extremely fragile or strong. It doesn't matter how to release this energy, but now I need him to be angry. He He was forced to deform, and after those experiments, he had too much hostility in his heart, do you understand, I need Wiggs to vent such hostility.

So, the first half of your performance just now is very good, keep it up, but when your wife mentions your father-in-law, your tone of voice should be up, with hatred and anger, even before you don’t believe him, you can add a few swear words. Imagine for yourself that the person who took the initiative to throw you into the experiment, I hope a devil is gestating in Wiggs's body."

"I know he's hostile, but he loves his wife very much, doesn't he. Wouldn't it be better to behave properly when he is overwhelmed by weakness?"

"He has been abandoned. For humans, he can't tolerate him. He just wants to send him to the autopsy platform. For prawns, he is also an alien. The world is big and he has nowhere to go. He is a hapless guy. If you don't vent, you will be crazy, and his eruption is not all because of his wife, who is unwilling and struggling, rather than crying in pain. He won't cry anymore."

Edward frowned, thought for a while, and shook his head, "The first reaction was wrong. The moment of doubt from his wife made this man who put all his hopes on his beloved to want to die. This is better than It’s a bigger blow to the alien. I think I can hang up the phone, add a few angry shots of beating the wall, and then take a stone to smash my mutated left limb... what do you think?

"Well, anger is enough. Is self-mutilation a kind of catharsis? You should curse, jump madly, walk around, then beat the wall, hit the hand with a stone... try Let's see the effect."

The discussion between the two usually ends in this way.

To be precise, Lehman is a director who likes to listen to the opinions of actors. As long as he expresses his ideas, it is good to add some body or facial expressions to enhance his appeal.

Soon, the set remembered a satisfactory "cut, good, ready for the next shot" affirmation.

When Johannesburg was put on the veil of night, Lehman returned to the hotel to have dinner with several creators, and then began to accept today’s shooting results, and asked Ryan to inform some of the shots that needed to be processed to the resident team sent by the digital field. .

The special effects of this film focus on the prawns, such as their spaceships, weapons, and the cool killer armor.

Soon, Andy Serkins will also go to South Africa, because he is going to match the emoji to the wise prawn.

According to the plan, this part of the shot should be done this week, and then transferred to Vancouver to film some urban scenes. If nothing else, it will be finished in mid-May and enter the later stage.

In fact, there is still some delay in the process, otherwise it will be faster.

After all, "Iron Man" is set for May 2, which is the first big show produced by Firefly after taking over Marvel, and he got the show.

Calculate, the itinerary is quite compact.

......

"District Nine" has been running for so long, and it still went smoothly.

After the shooting in South Africa ended, the crew returned to Los Angeles for two days off. The behind-the-scenes team left for Vancouver, but Lyman and the actors stayed.

office.

Liam is reporting on the release plan of "Iron Man".

Like the original time and space, after Marvel greeted Warner, the first premiere location was arranged in Kyoto by the agency of China Film.

This year, Hollywood studios have gradually begun to pay attention to the Chinese market, but they don’t care too much. After all, there are too few accounts. Only Marvel actively cooperates with the mainland’s announcements. China Film said that it will not work on May 2 and actively communicated. It was set for April 30, two days earlier than North America, highlighting a priority.

But before the screening, in addition to Warner’s publicity investment, Lehman himself also needs Marvel Entertainment to prepare.

In the original time and space, Marvel entered the production field for the purpose of developing image peripherals and activating other businesses, so they are very businessmen and willing to listen to the opinions of the audience.

For example, "Thor 1" was sprayed in some places, and immediately tried to change it until the third part ushered in an explosion.

As for what Marvel Entertainment wants to do, Lehman already has an outline of the corresponding development plan. After all, the surrounding market of Marvel in the past has exceeded 100 billion, and many routines are readily available.

For specific methods, you can even refer to Warner's promotion of "Watchmen."

At that time, Warner executives also felt that the comics were too niche, and only relying on the support of the fans to fight the streets, so they prepared 900,000 sets of comics for free on the market in advance, directly quarreled the comics, and matched the Hugo Award slogan. Quite attractive to passersby.

Their purpose is to let people who have never read the comics first understand it, deepen the impression and arouse the desire to watch the movie.

With reference to these promotion cases, Lehman decided to learn and apply. First, Marvel Entertainment’s comics department, store, and toy factory formed a high-level team of "Iron Man", and then printed 500,000 sets of comics to return fans. At the same time, Iron Man’s The single book is sold at a reduced price, and the other is to add a purchase surprise, such as the Mark 1st to the 6th generation of battle armor, randomly picking out 6 lucky winners each as a gift.

You know, this is a proportional wearable. Although the material is not as high as in the comics, the cost is 5,000 US dollars. In the future, it will be sold at 12,000 US dollars with Hasbro. The other is a local custom model, 320,000 per pair. .

The latter is ordered by the Marvel Toy Factory. What are the 1:15 and 1:30 figures. This is cheaper, almost 228 or 128 dollars, and will also be helped by Hasbro’s channels. Sales.

Lehman probably forgot it, and used this promotion model to throw in more than 40 million in advance-toy production needs to sign a contract with Hasbro in advance, and in order to take care of the market, the cost is borne by Marvel, after all, if it is sold Nothing is not smashed in Hasbro's hands, they don't do it.

However, as long as the performance of the movie is excellent, the market enthusiasm will definitely make Marvel's surroundings make a lot of money. Early bets still seize the opportunity. After all, the audience's desire to buy surroundings must be the strongest when they just watched the movie. Maybe it's impulsive consumption.

Marvel in the previous life was constrained by funds, but did not have such a large-scale cooperation, or was bought by Disney to do so often.

Of course, Marvel movies make money, in fact, the comic industry is easy to accumulate IP.

Moreover, the IP+ era has already come, and the profits of the little spider once made the Marvel executives jealous and extorted Sony by saying sour words. It is conceivable that the benefits continue to be added...