Hollywood legendary director

"boss."

"Liam, what's going on with you? Is it going well?"

"With the "Iron Man" performance market, those manufacturers are easy to make decisions. By the way, Hasbro only plans to prepare 80,000 sets of various figures in advance. I heard that the boss asked you?"

"We should lower our expectations for "Invincible Hulk". There are still risks."

Blue Butterfly Pictures.

Lyman and Liam were in the office chatting about the market around the Hulk.

In fact, he knows very well that "Invincible Hulk" is very difficult to perform as well as "Iron Man", no matter at the box office or around the channel.

So spending too much money will undoubtedly increase the pressure on Marvel Entertainment and become a burden.

"Yes, I think the same thing on the global side. They are more cautious when signing image licenses with retailers, but they have attracted more than 50, which makes our staff pressure a lot easier. Although it is better not to."

"Of course they have to contribute, and they will definitely be active. They may be waiting for what kind of market results the film can bring."

In Hollywood derivatives, in addition to effective copyright protection, you don’t have to worry too much about infringement. Retailers and manufacturers, large and small, have rich experience and needs in cooperating with studios. Generally speaking, a group of people have the same purpose. , Is to squeeze fan wallets as much as possible.

Therefore, as long as cooperation can bring benefits, the sinking of the derivatives market needs the most time and energy instead of advancing like distribution channels, but to use Franklin to attract capital.

For example, if you shoot a horror film or plasma film or something, the derivative product cannot be bigger, because it will conflict with the brand image of many manufacturers, but if there are no problems in this aspect, it will be easy to handle.

After talking about the preparations for both parties, Liam began to report on the theater.

What is the schedule share, the specific time period of the screening, and the actual opening screen.

Because of the excitement of the summer vacation in 2008, even the special effects masterpiece of "Invincible Hulk" with an investment of 180 million, only won 32% of the screening share, and the number of 4082 theaters. That’s it. "Iron Man" is too good, and the global and theatrical distributors think it can support it.

For this reason, I don't know how many movies of the same file have been scaled down.

Don’t think it’s normal to make room to show new films, but it also requires careful consideration of interests. If you don’t have such high expectations, you may be reduced to scheduling cannon fodder-if the schedule is too low, you can only look forward to the first-hand dream , I am counting on the follow-up addition.

......

The North American film market in June was still bombarded by several blockbuster films, and the market was enthusiastic.

For example, the DreamWorks animation masterpiece "Kung Fu Panda" that premiered on June 6 squeezed out "Sex and the City" and became the weekly champion.

This work with oriental elements was unexpectedly recognized by the audience. It was accounted for 60.23 million in three days. After the transition was the next week, the box office situation was very strong, only slipping 34%.

And on the 13th, "Invincible Hulk" ushered in the release, joining the already overly competitive schedule.

Early that morning, three men in their 20s got together, excited and excited.

They are all the show-offs in "Invincible Hulk", one is the plane flying next to the general, the other is the KGB operation group, and the other is the inner ghost who leaked scientific research data at the beginning of the film.

Although there are not many scenes, if "Invincible Hulk" catches fire, this is also a qualification.

They were not eligible to participate in the premiere last night, so they didn’t even know how the film was made, but it didn’t prevent them from contributing movie tickets for their movies, and sincerely hope that Hulk will be popular...No, It should be a big fire!

The three shared a car, bought something to fill their stomachs when passing by KFC, and then drove to the largest cinema nearby.

There were already many people in the theater's ticket window.

Three people joined, more people.

......

"Hey, Murphy, which one do you want to watch? I think "Kung Fu Panda" is great."

"No, go watch a children's movie? Are you so naive?"

"Shut up, I just read its evaluation on the Internet, the quality is guaranteed. I don't want to spend money but watch a bad movie, that's too bad. What about you, what are your ideas?"

"Anyway, I don't watch animation, eh..." In the team, a young man who seemed to be 16 or 7 years old thought for a while and said, "Go watch "The Hulk"."

"Didn't you tell me not to watch it before?"

"I changed my mind."

As a Marvel fan, he likes Bruce Banner very much. Even if he says he can’t watch a bad movie, he still decides to watch it himself.

Even if the film is not good, let him give up, don't worry about it.

Maybe, this is the feeling, who doesn't want their favorite character to actually land on the big screen.

Buy tickets and enter, sit down and look forward to the jpg.

Compared with the audience who just watched the movie purely, the three small partners kept observing the number of seats in the theater.

"There are only a dozen spectators in the last row, too few."

"There is a lot of room in the front row."

"Has no one come in? Alas..."

Sigh inexplicably.

In the theater that can accommodate more than 1,100 people, only more than 820 people were seated on the first day of the show, and the attendance rate was almost 75%. Even if the three of them didn't know the release, they knew from the experience of watching other movies. The attendance rate is really not high, it can even be said that it is not very good.

"Maybe we didn't have many people in this theater."

"But this is the central plaza, the most visited area in Hollywood."

One person pierced the comfort without mercy.

"Let's take a look, take a look, it's not that bad, is it? At least there are so many people to support."

The three of them had mixed feelings, the lights dimmed, and the surroundings slowly became quiet.

......

The rhythm of "Invincible Hulk" is very fast, or that the Marvel series of movies need to be fast-paced, this is true, Kevin Fitch.

Moreover, compared to the previous work, the advantage of not pulling the love line is that after the Hulk joins the reunion, there is no need to worry about Banner’s girlfriend occupying a scene that is not easy to distribute, otherwise the audience will wonder-Nima "Invincible Hulk" It’s not good to have a close relationship with others, but there is no camera behind.

This is also the reason why Little Pepper has an ambiguous relationship with Tony in the first film, but it is not clear.

It’s not easy to collect heroes and control the space.

After all, the number of shots affects a character's brilliance.

On the screen.

Nick Fury, the director of Aegis with a blindfold, took the lead in the scene. Together with Agent Colson, who also appeared in "Iron Man", he gave a general introduction to Bruce Banner and brought out the next plot.

The conversation between the two was about the Super Soldier project cooperating with the military to train" and "own" people to deal with endless evil incidents. Among them, it is not weaker than Tony Stark or even scientific research. Dr. Banner, who is better than Tony in the experiment, was called up to study the serum-Mark Ruffalo appeared, with a refined temperament.

It was followed by a few minutes of experimental play, confidential equipment and methodical data speculation, which aroused interest.

Then, the inner ghost appeared.

On the seat, one of them couldn't help but said, "My role has appeared, look at it, the one with glasses standing next to Ruffalo is talking."

Although he was dressed tightly and a protective suit made people unable to see his figure, he still found "self" at a glance.

"Don't talk, look good," the companion reminded.

This person had to endure it, watching how he secretly collected experimental data and passed it through military guards.

One detail is that there are only a few lines from the ghost of the research deputy, including "Long live the Hydra."

This is not the first time this sentence has appeared. The Iron Man Obadiah in "Iron Man" has revealed relevant signs, but not many viewers have noticed it.

After all, everyone is staring at S.H.I.E.L.D. and the analysis of the easter eggs of more than one superhero, and for the time being, they haven't found the humble foreshadowing set by Lyman.

Compared with events that will only be fuller in the future, some arrangement in advance will make the plot more interesting.

Easter eggs have always been Marvel's characteristics.

Anyway, the biggest villains of the earth forces are all pushed to Hydra, and the universe villains of the first stage are all pushed to Purple Sweet Potatoes.

This can be regarded as a bit of bad taste in Lehman, because Hydra was really excavated in the US team period. At that time, the Marvel executives really determined the villain power of the entire series and continued to dig deeper.

When the serum has made new breakthroughs and the military leaders are happy, they wear KGB vests but are actually the action group of the Hydra force, quickly infiltrating the laboratory, stealing data, taking away the reagents, and stunning the experimenters to prepare. take away.

Unexpectedly, Dr. Banner lost his will, which meant that the window of his soul was opened and the Hulk personality that had been suppressed was awakened.

With a roar, like the horn of a beast proclaiming its sovereignty, Banner's body swelled uncontrollably and transformed into a huge green monster in the unbelievable eyes of the action team.

In the audience's exclamation, the destruction and smashing like venting anger forced the action team to retreat hastily.

And Hulk also smashed through the wall and ran after him.

......

After the Hulk incident, the military mistakenly thought Banner was the culprit, issued a wanted warrant, and dispatched personnel to search for it. On the other hand, the operation team was chased by the Hulk who ran away that day, causing heavy casualties and destroying a sub-base. The missiles and bazookas were in the eyes of the Hulk, rubbing them like toys, and finally the Hulk ran away by himself.

Such strength made the action group infatuated, but after taking the reagent, it did not get very good results. Although the physical and strength were increased, it was not strong enough.

Ever since, this group of people speculated that Dr. Banner had further development of the serum, but did not record it, and followed the search.

The picture turns.

In a dark and small residence, Banner woke up suddenly, sweating on his forehead.

This is the 100th day since he was transformed, but he still didn't understand why he lost control and fell asleep. He always felt that his body and spiritual world were trapped by an angry Hulk, which kept roaring, trying to seize His body, and Banner also realized that Hulk was a combination of angry will, and controlled his emotions at all times.

Because he found that he was unknowingly infected with a hostile spirit, it was easy to get angry.

In order to avoid hunting and figure out his physical condition, Banner hid in a slum in Brazil.

During the day, he cooperated with a beverage foundry-Coke is a sponsor, and after get off work, he would look for a way to clear the Hulk.

A martial artist told him that if he does not want to be controlled by emotions, he must build spiritual barriers.

After a scene like Nolan's Bruce Wayne training to overcome fear.

When Banner was overhauling the machine, he accidentally cut his finger and dropped a few drops of blood.

Although he wiped it off in a hurry, he didn't see a bottle of drink dripping and mixing when it was about to be inserted into the cap.

After this bottle of drink was packed, it happened to be shipped to the United States.

at night.

Banner looked at the photo of Betty and him, and continued to suppress the Hulk personality.

The military and the action team still did not give up searching.

One day, an old man passed by a convenience store and bought a bottle of soda. It was very exciting to drink.

When he was about to admire, he fell to the ground and belched, and his body changed.

In the movie hall, some insiders looked at this section and smiled knowingly.

This old man is no one else. It is Stan Lee who has produced the most Marvel comics series and is extremely popular and loved by comic fans.

Following the role of the old playboy in "Iron Man", in "Invincible Hulk", he played a hapless man who accidentally drank the blood of Hulk.

The hapless guy hung up in a hurry, but it attracted the attention of the military.

Because of the strangeness of what happened, after careful inspection, it was discovered that a powerful and arrogant gene force destroyed the old man's body cells, making the military suspect that it was related to Banner.

After finding the information on the source of the goods, the forces behind the scenes who ambush someone at the top of the military also knew the location of the action.