Hollywood legendary director

Another day of intense summer competition passed.

In an office of Columbia Pictures, Carlos did not pay attention to the progress of his own project for the time being. Instead, he called Gareth, the director of the distribution department, to know what happened to the Hulk produced by Marvel and Universal.

"What was the box office situation yesterday? Have the statistics come out?"

"Iron Man" was able to achieve such a result is something Carlos didn't expect. Although it can't be compared to Little Spider, it still makes people feel very powerful, so when the Hulk is released, he can't wait to know if it will sell well.

If it is, then Colombia's initial plan to abandon the acquisition of Marvel is a stinking move.

However, there are obviously no valuable characters left, and the most popular ones are divided up by them. It is really unexpected that the audience will buy it.

"Come out, the first day of "Invincible Hulk" was only 14.98 million, plus the early stage, the total box office totaled 20.4 million."

call.

Carlos feels much better.

The 4,082 cinema chains produced 14.98 million on the first day, which means that the output of a single library is less than US$5,000.

In other words, the production cost of "Iron Man" is higher than that of "Iron Man" but the box office is far below the standard. "Invincible Hulk" has a great risk of rollover.

He just said, "Iron Man" is surprising, and the market can't always have surprises.

"That is, the attendance rate on the first day is less than 60%. Ha. It seems that the two of them are going to be unlucky." Carlos chuckled.

"However, Chairman." Gareth said: "The online reviews of "Invincible Hulk" are very good. I have asked people to investigate. Those audiences who have just walked out of the theater are a bit surprised by how good Li Zheng made this movie. , Coupled with the fact that the Hulk’s fan base is not low, will it be..."-Repeatedly?

Gareth did not directly label "Invincible Hulk" as a failure. Although the first day of the show is really sorry for its investment cost, any publisher knows that such a project that has failed once. How weak it is to promote it.

Because of preconceptions, most movie fans naturally have doubts. This is also the biggest reason why "Invincible Hulk"'s first-day attendance rate is not ideal, rather than the bad reputation, which caused the market audience to resist spontaneously.

There is a big difference between the two.

"Rotten Tomatoes scored 7.4 points, Yahoo scored B+, and discussions about the Hulk are also very lively on the Internet. I feel that the next day of the film's screening is likely to usher in a wave of gains." Gareth continued.

Carlos trembled in his heart, wouldn't it really make "Invincible Hulk" also successful?

No way, no way, no way?

Is it true that God loves Lyman?

As Colombia, who holds the copyright of Little Spider, he knows very well how high the benefits of such projects are, and each shot is a huge blessing for the image value and an advertisement for the global public, which is very attractive. Those brands joined the carnival.

In addition to the huge profits of the box office and the offline market, the three little spiders have also created more than 20 billion IP peripherals. Even if the Hulk and Iron Man do not have the unique popularity foundation of the little spider, the development of the sequel is slowly cultivated, it is also continuous The gold mine produced, even if the income is less.

"Ugh."

Carlos sighed.

Lehman is excellent. He didn’t expect his ability to be so great. Even Marvel who was stuck in the quagmire could make a profit. This is really...

"Never mind." What can I regret if I missed it, Carlos asked: "What did Sam Remy say?"

"He still insisted on restarting, and asked for global accounts."

Carlos has a headache again.

The Spider-Man series is at a deadlock. On the one hand, it is afraid that changes may ruin the good situation. On the other hand, the high salary of the main creator is very bad for project development.

After all, the cost of shooting for the third film is close to 300 million yuan, and the fourth film is afraid that it will not directly become the number one film history investment. The pressure on the box office market is too great, and the global 700 million yuan will not recover the cost.

Colombia is also hesitant about this series, not knowing how to choose, and some management even thinks that it will be more attractive to the audience and reduce subject fatigue if it is launched after a few years of silence.

Maybe, I really can't make the fourth film.

......

Just as Gareth discovered when investigating the data, "Invincible Hulk" became popular online.

Discussions on related topics quickly rushed to the forefront of search engines such as Yahoo or other social media, and the box office on the first day was less than 15 million. If it is normal, the major predictors will dare to speak, "Invincible Hulk" is the first Zhou didn’t even have 40 million, so I lost money properly--

Generally speaking, the box office on the first day of a blockbuster is a benchmark, and subsequent reflections will continue to decline as the audience decreases. In other words, the box office on the first day is most likely to be the highest box office area for the film.

However, industry insiders have compared the market reaction, and the most optimistic box office forecast has given 65 million, which is almost above the pass line of the first week of the first-line masterpiece.

For example, the more authoritative "Hollywood Reporter" website, the reason they gave was that real-time movie viewers gave movie ratings that did not match the attendance rate. The degree of satisfaction was high, and it should significantly weaken the first movie. The coming market has a crisis of mistrust.

Unlike "Golden Compass", which was optimistic before the screening, the result is different from the audience situation. Most fans generally do not have high expectations for "Invincible Hulk", which is easy to surprise the market.

In other words, the failure of the Hulk caused Universal and Blue Butterfly Pictures to self-praise that the audience would not believe it, but they would believe that the fans after watching the movie were more pertinent.Commonly known as tap water.

......

On the forum.

The reason why the topic is high is also because after watching it, the fans who expressed their opinions and skeptical fans argued with each other, and Amway attracted a large number of passers-by.

"It was really good. After Director Lehmann took over Marvel, the quality of the film was quite guaranteed. Even if "Iron Man" was wonderful, I didn't expect the Hulk to surprise me, even if "Invincible Hulk" was not his director. Yes, but he and Kevin, as producers, certainly have something to do."

"It's not a navy, is it really that good-looking?"

"I just want to say that I am sorry to miss it, especially in the slum area and the final fight with hatred. The violent catharsis made me excited, and I couldn't sleep at night. The Hulk is really that Hulk. , No longer confused."

"Although the plot is a bit clichéd, the play and the big scenes are well laid out. What is particularly pleasantly surprised is Banner’s shaping. Mark Ruffalo’s performance made me feel that Banner should be like this, not succumbing to anger. Nor will he get lost in power. He is a wise man."

"Hmm, Banner is so handsome, especially when he subdued Hulk's will and used skills to get rid of the abomination of strength and size."

"I also watched it yesterday, but you all care about Banner. No one pays attention to Betty? I just want to say that Keira Knightley is still so beautiful. My goddess."

"The one upstairs wants to eat peaches again."

"If you don't understand, just ask, what the hell is hatred? You can fight the Hulk back and forth."

"Hey, is it really good-looking? I didn't even go to see it, but I feel like I can try it."

"..."

These exciting discussions can easily interest the onlookers. For most passers-by, watching movies is not an expensive consumption, but sometimes lacks the motivation to enter the cinema.

So even if it's not a fanfare, as long as the movie is guaranteed, there will be the idea of ​​enjoying "Invincible Hulk".

And the domineering appearance of the slums mentioned most times and the hand-to-hand combat of powerful enemies in the last 20 minutes did not disappoint the audience who heard the news, thus changing their mentality, and Amway gave others... Kind of cycle.

It was also because of the gradual reputation that the sluggish box office on the first day also made the global side less disappointed.

In the Internet age, audience evaluation has increasingly become the biggest measure of a movie.

Everyone knows that the first week of the box office is most likely to pre-make the follow-up trend. If the box office does not rise, it will fail, and overseas investment will be reduced and not wasted. If it rises, there is still some hope for box office profit.

Everyone is waiting...