Hollywood legendary director

On June 27th, another weekend came. "Invincible Hulk" dropped 37% this week. The following week’s account was 36.87 million, ranking third. The weekly list was the newly added "Robot Walli". "Taking away.

It can be said that this high-scoring animation is enough to be selected as the top three in the opening box office of Disney animation films. The first week is 62.4 million US dollars, which is more popular than the previous hot "Kung Fu Panda", and the cost is lower. The summer slump of "Prince Spin" was not well screened.

It also attracted wide-ranging comments from audiences and film critics. The IMDB score was as high as 9.3. The Los Angeles Times commented: “It’s an undoubtedly perfect start. Disney’s animations are still guaranteed.”

Ranked second was the action film "Assassin League" produced by Universal Pictures at the same time, featuring James McAvoy and Angelina Jolie, an R-rated action film starring at 51 million in the first week.

The North American film market is also under the leadership of these two works. Last week, the cumulative total reached 180 million US dollars, which is a 30% increase over the same period last year...

Kevin Fitch put down last week’s market report and said with some regret: “If you sit on the weekly list champion for another week, you should be able to attract more audiences. The two films are too appealing and the market focus has been shifted. Now, this is not good news for "Invincible Hulk."

"I'm very satisfied." Lehman said amused.

10 days after the release, North America has accumulated 103 million. Compared with the previous global box office of less than 263 million, there is nothing dissatisfied with such a box office. You can't expect the Hulk to be more popular than Iron Man, as long as there is no deficit in the bill.

"However," Kevin took out the overseas promotion information sent back from the world, "Invincible Hulk is still a hit in the Asian region. The audiences in South Korea and Hong Kong are quite satisfied, but the English-speaking region has average results."

"It's normal. These areas are used to watching blockbuster movies and super-British films. "Invincible Hulk" is not particularly exciting. It has no outstanding attraction. But for some places, their local movies are too weak and they naturally like high Invest in high-efficiency blockbusters.

This is like spending money to buy enjoyment, why not choose the one that will satisfy your eyeballs?

Marvel Entertainment must manage the Asian market well. I have a hunch that the people there will bring us amazing returns."

"We have attached great importance to it. We give priority to communication with the screening work every time. During the screening, we also let the main creator lead the team. Normal movies don't fly so far."

"It's not enough, the attention should be increased."

......

In North America, the extent of the market that Marvel can develop is what Lehman is least worried about, because a considerable proportion of the younger generation of people here have been exposed to comic culture, whether it is DC, Marvel, or dark horse comics, essentially all Can be transformed into each other, except for certain core fans.

In other words, Marvel movies still have the advantage of publicity and the foundation for watching movies in North America. Everyone is willing to cheer for the animated characters they once loved, buy and buy around, but other regions do not have such soil. Only then will it be more necessary to devote great efforts and resource cultivation and investment.

Of course, the overseas market is too deep, and special attention must be paid to the local forces in the region, and the division of interests should not be too concerned.

For example, China Film in the mainland has the absolute power to introduce overseas films. Whether it can enter the mainland market or not depends entirely on its meaning. If it cannot get along well with China Film, then the resources it can get are hard to say.

Therefore, in recent years, whether it is a work produced by Firefly or a work produced by Marvel, Lehman will basically not refuse as long as China Film has an introduction request for re-editing or propaganda activities.

This kind of goodwill is very effective and needs to be maintained for a long time, even directly as the best overseas partner.

A few days later, the team of screenwriters convened by Kevin produced the first finalized version of "Captain America."

Lehman looked at it, frowning, "What is the creative idea?"

"The theme of patriotism. Steve Rose was in World War II. In order to increase the number of troops, the exposure of the corresponding propaganda theme was greatly increased, and then he created the comic image of Captain America. At the beginning, it was only to support the idea of ​​the White House conscription. Therefore, this is not the case. Okay? He is a rare hero with a perfect image, or an idol."

"I know, I have read comics, I just think there is a problem with the plot design."

"Is there a problem? Basically restored the US team's growth process, just a little artistic reprocessing."

"The structure is too small, and the main theme is of course correct, but why is it that the patriotic thinking of an American can not rise to the people in other regions and can feel the patriotic feelings in it?"

The box office of "American Team" is not impressive, and it is completely closed in geo-culture.

why?

For example, in the first half of the film, the uniforms of the US team are fairly normal, and the star flag is printed directly in the second half, which is really deliberate-the flag element is not bad, and it can please American audiences, but there is a shield. That's enough, it's that there is a problem with the aesthetics of the look and feel, and it is silly to look at.

The other is the unnecessary branch line. The paragraph that was promoted as an idol is a bit ironic. The irony in the patriotic film is unnecessary, and it is also disgusting that the patriotic blood that was originally instigated. This film is not only one of the three giants of the reunion, but also buried. Foreshadowing such as Rubik's Cube and friend Bucky were originally used to promote patriotism.

It can be said that the spirit conveyed by the role of the US team is in line with the expectations of the mainstream of the times-blood, patriotism, integrity and courage, and will not shrink from bullying.

When the grenade was thrown into the crowd, the other soldiers fled in all directions, but Steve ignored the danger and pressed the grenade under him to fight for others to escape.

This scene was seen by the doctor, so the weak Steve was selected from a group of strong candidates for serum injection, not because of how powerful he is, but because he is very kind and courageous—volunteer Participating in human experiments requires extraordinary courage and dedication.

Furthermore, the side effect of the serum is to amplify the negative and dark, and the US team can survive. The success of the experiment is based on this...

"This section of the train was changed to insufficient intelligence, and the military made a mistake in estimating the enemy's power; the overall effect was tragic drama, the entertainment part was reduced..."

Like "Invincible Hulk", "The United States" has flaws in the plot design, and Lehman also modified it on this basis to try to make the audience's viewing experience better.

After all, the most complaints from future audiences are the ones he needs to improve. For example, being a dancer by the government is indeed consistent with the idea of ​​character creation, but there is no need to show it in the film, which makes people unhappy.

Relatively speaking, because of the intuitive performance of the two films "Iron Man" and "Invincible Hulk" on the market, Kevin still maintains a consistent fast-paced and partly blurred emotional scene with Peggy in "The Beautiful Team" This design is correct.

But generally speaking, there are still some things that are taken for granted. Even if they are all popcorn movies, there should be a difference. You can't just copy the success elements. You need to take into account the audience's fatigue on the corresponding theme.

Under the pressure of Lehman, a more professional director, the script was quickly beaten back to improve some things.

"Two things," Lehman continued: "One is to let out the wind, the "American Team" project selects actors, and the other is to invite more capable directors in the industry. Of course, our work does not require a director, nor First-line actors are needed and the budget must be controlled."

"Yeah." Kevin nodded.

He now increasingly believes that Marvel's own market appeal, no longer superstitious, and more gimmicks than the popularity of Marvel itself.

Like the previous life, Marvel executives also planned to invite Will Smith to play in the US team. Can you imagine this?

Not Hewell, he is indeed a good actor, but not suitable for the US team.

After Kevin left, Lehman began to deal with the backlog of official duties.

Recently, I have mainly focused on the development of "Iron Man" and the "Invincible Hulk" project, but the several projects that Firefly is shooting also cannot be ignored...