Hollywood legendary director

"Thinkers are too much."

"Still fun, Ben Stiller is too funny."

"Yeah, I just looked at him."

"It's only me that doesn't think the first one is exciting."

"Some of the mischief plots are a bit difficult to accept, but in general they are pretty good."

"..."

There was a little disappointment in the audience's discussion. Liam thought it was just a case of fans who could not understand the noisy spoof comedy, but didn't want the second movie to be really optimistic.

According to the spot-check survey of live movie viewers, 83% of the audience gave affirmation (score B or higher, passing line). It seems to perform well, and the reputation is worse than the first film’s stunning appearance. Some taste.

After analysis and analysis, the "Museum" series has encountered the same troubles as many sequels, that is, the originality of the first part looks novel, and the second part continues the popular elements of the previous work, it is easy to fall into the "conventional" and "seeing". "Embarrassed" and so on.

In other words, when "fresh" is no longer "fresh", it means that the peak has passed. This is like a slogan upgrade text. The route of frequently changing maps but not changing the soup and medicine will definitely be criticized, even if it is well written. Some readers are chasing after reading, but it may be reluctant to introduce more follow-up reading.

The same goes for "Museum 2".

On the first day of the screening on the 16th, 3,300 theaters opened, close to 4950 screens, but only 14.3 million US dollars per day. Although this is already the best result on the first day of the spring file in January, it is the same as the “Madagascar” a few years ago. "It was basically the same, and compared with the one-day box office of $12.1 million in "Museum Surprise Night", it was 2.2 million more.

But you know, the sequel can accumulate the popularity of the predecessor, and the box office rise of less than 17% is worse than that of many popular sequels.

In other words, the production cost of the first film was 120 million, and the second film increased to 150 million. There are more scenes used for lease and a stronger star lineup, such as Amy Adams, Hank Azaria, and Shi The increase generated by the addition of comedians such as Steve Cogan is not visible enough to the naked eye, at least 16 million dollars on the first day expected by Liam, which is 1.7 million dollars less.

Don't underestimate this box office, it symbolizes the height it should be, and implies the instability of the follow-up direction.

Not to mention, after the first day’s release, the media review of "Museum 2" was only 44 points, which is much less than the 57 points of the first film. Of course, as a comedy, the score is low and the reputation is not strong enough, but it is in full swing. The money-making storm of the company will not be curtailed because of these harsh evaluations, at most it is affected by the impact that should have been more popular and lowered the expectations of the company.

Sure enough, after the first weekend, although "Museum 2" easily reached the top, the three-day average attendance rate also reached 74%, cutting down the highest box office for the entire January schedule of 50.3 million, and the single museum 15.242 US dollars , But Rotten Tomatoes only gave a poor 54% freshness, and there was no doubt that the start was rotten.

Even the highly praised "New York Post" shook his head regretfully, "Although "Museum Night 2" is only 105 minutes, it seems to have been screened for several days and nights. During this period, I watched the watch many times and I couldn't wait to leave because the film I haven't found the basis of its comedy at all. Maybe the children will like it very much, and even learn a little bit of historical knowledge, but it is really a superfluous sequel."

In the large number of bad voices, it is not that there are no positive judgments, but very few. It may be that the public relations company hired by Blue Butterfly Pictures is helping to guide the image of the film. However, in comparison with this, in the bad era, "Museum 2 "It's by no means the worst on schedule. On the contrary, it has the best results and the audience is most satisfied. This is ironic.

For example, "Gangster Rap", which has high scores and low scores, fell by 53% under the joint strangulation of Firefly and Lionsgate the following week, only accounting for 11.66 million, ranking third on the weekly list, and the attendance rate is far from As expected, the profit margin is instantly reduced.

Lionsgate’s new film "Bloody Valentine's Day" received 21.91 million, with a positive rate of 39%, maintaining the level of low-cost horror films that have always been niche-terrible gimmicks, vulgar plot, but the scale is quite large. The bloody irritation is astonishing, and the audience who can see the blood horror is full of sight.

According to this result, the shooting series is on the agenda again, and Lionsgate’s new year's work has also shown momentum.

As a result, contrary to criticism, the film market this week has fallen into a virtuous circle after several new works have been added, calling on many audiences to enter the theater.

Let’s put it this way, the total box office of the TOP12 movies this week was 168 million US dollars, 31.6% more than last week. The bulk is "Museum", which is also the best single-week performance since January, which is higher than the same period last year. That's 9 percent.

After the slightly worse-than-expected first week, "Museum 2" immediately ushered in the weekend schedule from the 23rd to the 25th, with the new battles launched by Sony and Warner.

Speaking of it, "Museum 2" is indeed not so glamorous, but it is also a hot sequel. The reputation is bad, and the background is there.

Lehman didn’t know if he was underestimated and thought it would be a challenge. "Underworld 3: The Rise of the Wolves" just ran into it. Before the screening, director Patrick Tatepulos even vowed to accept the " The location of Museum 2".

But the funny thing is that this series has always been a second-line special effects film. The two released in 2003 and 2006 only allowed Sony-Columbia Pictures to taste the benefits of grasping the cost-effectiveness and tightly controlling the scale of investment.

You know, "Underworld 3" also only cost 35 million, is that an order of magnitude?

Even if the first week has passed, the film will be available in 1,500 theaters and 2,942 screens, with a single-day recovery of 8.05 million US dollars. The overall situation is only 2.15 million less than the previous one-the second single-day is 10.2 million US dollars at the weekend box office. 26.9 million.

Coupled with the director’s belief that the change of the lineup, replacing the heroine Kate Beckinsale with the younger Lola Mitra, can create new ideas for the audience, activate the market, and explode, but it turns out that they want more Now, fans do not buy it.

Even if Mitra's figure is not much inferior to Kate, it does not give face, the film’s praise rate is only 40%, and it is also classified as a bad film. In the end, it won 20.7 million in the first week, which is also 29% lower than the previous one. , The data of 7036 US dollars in a single library is the worst in the series, and the entire main creator dare not brag about how and how it is during the promotion period.

The most difficult thing is the heroine Laura Mitra. This actor who debuted as a "Laura" model is not a big hit in the film industry, but he is still active. He is low-key, restrained and hard-working, although he often plays Some supporting roles, but nothing went wrong.

As a result, because of the replacement of "Underworld 3", it was first boycotted by Kate Beckinsale fans, and after the release, the audience was complained about wearing leather pants without Beckinsale’s beautiful and seductive leg shape, and I couldn’t even see this. , What else to see, it can be said to be a bad luck.

Her popularity did not increase, and she was said to be a poor imitation. She lost the essence of the film. A big black pan accidentally smashed on her head, covering up the mistakes of the management, director, and production team during the preparation of the crew.

In this way, even the biggest threats did not come up with a beautiful record, "Museum 2" smoothly continued the first place on the list, even if the next week fell 45%, the weekend three days into the account of 27.66 million US dollars, still two consecutive championships. The cumulative box office in North America was 92.16 million and 47.38 million overseas, with a total score of 139 million. As for Warner’s new work, it has become the laughing stock of everyone...