Hollywood legendary director

"Ink Heart", a magical film based on a best-selling novel of the same name, has swept Europe and the United States (mainly in Europe, authored by German) at the top of the ranking list. Many media and readers regard it as a new classic of youth literature. Now I have finally moved on to the big screen, but I was beaten into the palace by Warner early.

Why, or because of the "Golden Compass".

There are many things in this world that influence each other. When Warner pushed the "Harry Potter" series, he never thought that this series would be so profitable, but after tasting the sweetness, Warner really liked this kind of teenage magic the most. Studios of the subject matter-many companies have filmed, but only Warner has made the most shots and invested the most.

"Ink Heart" was launched in mid-2007, and there was a lot of excitement during the casting. As a result, halfway through the filming, I encountered the box office of "Golden Compass". The hot money of the year rushed into the magic market, which made the audience really tired of aesthetics, and there was nothing new in it.

So strictly speaking, Warner himself had a not-so-good premonition, knowing that "Ink Heart" would be hard to get ahead, but the problem is that the arrow is on the line and it has to be posted.

By the time Warner understood that the sky had changed, "Ink Heart" had been filmed for more than half of the time, and it was worthwhile to bite the bullet.

Of course, if things are so simple, Warner will suffer a boring loss at best, but it can be seen from some of the struggles that have been revealed. Among them, a group of people proposed to suppress the shooting.

What does that mean.

First, let the audience rest, and then choose a time to make "Ink Heart". To put it bluntly, it is to change the release plan and postpone the production, but it may take a little longer. Two or three years are common.

As a result, the main creator stopped doing it, and jumped out to choke, shouting, "Why? Doesn't this bully the honest people? Why don't you count them? Can the money be paid?"

Warner hesitated at first, and he had a temper in this trouble.

Hey, we are all standing on the edge of the pond. There is no way forward and backward. Don’t jump. Maybe there will be a turning point. If we jump, we have to face the unfavorable perception brought by "Dragon Knight" and "Golden Compass". , What to fight?

Putting the perspective on the crew, they are right. Who doesn't want to get results comfortably, has to take a risk, but just dragging it like this, no one is happy, especially the movie has not lost.

If you can't do it, let's give it a correct answer, the crew said impatiently.

Ever since, "Ink Heart" used itself as a case to confirm the truth that the Hollywood film industry had a bad chess test-the cycle from booting to post-production was as long as 15 months, stopping, shooting, noisy... ..

You know, the crew of the film is not bad. The director Ian Softtre is an Englishman. In 1997, he filmed "Wings of Desire" and sent Helena Bonham Carter to the finals of the Oscars. Has been praised by Hollywood;

The male protagonist Brandon Frieze, a "big name" with no market (the sequel to the "Mummy" series is hopeless, Brandon's situation becomes awkward, because he can best handle this, typical A series of all-you-can-eat, but when he took this project, it was not miserable, the golden body was still there);

Coupled with the guaranteed acting Helen Mirren and Jim Browderbent, and Paul Bettany, who has starred in "The Da Vinci Code" and "Raging Sea", this is a smash hit in the UK. The new generation.

But as a result, the 36% praise rate is very shocking. The opening scale of 2,655 cinemas only received 7.22 million on the first day, which is even more unbearable.

"Film Salon" commented: "The characters in the original novel are very interesting and full of personalities, but they all act like idiots in the movie-logically speaking, they are all actors who are very good at acting. Why do they get together? Will the effect be so disgusting?"

"The New York Post" believes: "The whole story of "Ink Heart" is not bad, but there is no reason to say that it is good. The only thing the director can be thankful for is that there are no obvious'ink spots' in the'Ink Heart'. "

The New York Times asked: "Brandon Frieze always plays the same role. Does he want to vomit?"

This result, even in the spring season when the competition is not fierce, can only be ranked 7th. Behind it is "Bride Wars" which was released for 3 weeks, which won 7.02 million. The seventh position is not seen. stable.

What's more, because of this, Warner has instead strengthened its bad mentality, not even approving the propaganda funds, and let the scolding fly all over the sky to minimize losses.

The 51-year-old project director Ian Softley was so drunk on the night when "Inkheart" was declared a failure. When he was dragged out of the bar by his friends, he ran into the paparazzi unluckily and repeatedly opened the scars— —

"How do you feel after the halo fades?"

"Do you think "Ink Heart" can turn around? Or is it the end of the loss."

"Do you think you are satisfied with such results?"

Poor Ian's spirits were not over, and he became angry when asked. This is exactly what the paparazzi want to see most.

Of course, these people don't hate him, but just to hype up the topic, it's better to be angry, that's even better.

And Ian Softtre was in a bad mood, and the saying that the halo faded and became mediocre was even more annoying.

He drank and drank a lot, and he didn’t have the strength to do it, but it’s okay to talk badly. He was so immortal in his speech that he got involved with Warner, saying that they had not fulfilled their responsibilities, reduced the scale of publicity, and received unfair treatment. Full of resentment.

Life has been ups and downs, but he must have fallen. He was originally responsible for the failure of "Ink Heart". His speech has not yet made sense. A few complaints have affected Warner's label image. Who can tolerate him?

Later, he returned to England, and it was difficult to step into Hollywood...

"Boss, I think the shooting plan for "Museum 3" may be slowed down."

Liam seriously proposed in the office of the Firefly Building.

Don't look at "Museum 2" at the box office, and won two consecutive championships, but it has actually revealed a lot of problems.

First of all, the freshness of the audience has been consumed a lot, and the popularity of the first movie has been stumbling, and there is no sign of crushing;

Second, the sequel to the series is prone to lack of selling points and fatigue;

In the end, word-of-mouth collapsed, and the third part is even more difficult to shoot, because the investment budget will only rise, it is difficult to fall, and it is still profitable now, but the future is hard to say. Don’t let the total box office decline when the time comes, and the main creator’s salary will rise again. In the case of a big scene, when the expenditure is compared with the gain, alas, the loss will directly affect the copyright value.

Moreover, the start did not meet expectations, and the next week fell by 45 percent, which also made Liam not optimistic about the future of "Museum", so he could only learn the methods of other studios, refrigerate, cultivate audience interest, and wait a few years. Development, fewer negative images, and make full use of the characteristics of time to heal.

When he finished his proposal, he found that his boss was holding a document attentively and studying.

Take a closer look, it seems to be the movie tax rebate policy introduced by the state governments.

Sometimes, Liam really admires Lehman's disposition, doing things like doing things, he is so rich, and he works so hard.

"Boss, what are you?"

"I find that when I go to some places in the country for filming, the preferential rate is much higher. Is this encouraging the exodus of the crew?"

In recent days, the state’s attitude towards the film and television industry is really amazing. In the past, when the economy was good, there was almost no cold, where the film crew liked to go for filming, but now they have some initiative to show their good intentions. The tax rebate policy introduced is quite tempting.