Hollywood legendary director

"The results are acceptable, and the reputation is still above the standard. The early box office of Captain America has made a good start. More precisely, our goal has been initially achieved. 320 theaters, a total of 577 Ten thousand, the average cost of a single library is 18,000 US dollars. It is a pity that the upper limit of the subject matter seems not high, and everyone is tired of watching war scenes.

On the phone, Liam Shou was at the forefront of the release to summarize the situation in other theaters after the premiere, with a little sigh in his words.

In 2009, American audiences became more difficult to serve after experiencing many routines.

This is like in the development of Internet literary fantasy, from retiring to invincible opening to teaching, and variants of superfluous son-in-law genius. It is certainly not pleasing to match the current audience with the previous routine market, and the same is true for Captain America.

Of course, this is not to say that the popularity of the characters is not good. The US team’s average admission rate of about 95% in the stadium ahead of time shows that the number of fans of the Marvel Big Three is very impressive. Only let’s compare that era in comics Appearance that conforms to the audience's aesthetics is not very good to enhance the sense of coolness, and it is difficult to show the force.

You know, the older generation of action movie stars are now all gone, and war scenes are essentially the field of action, and they are still the most portrayed period of World War II. There is a sense of familiarity in the hearts of the audiences how to film them, so naturally they will not be fresh. .

Although it is interesting for fans to see the effect of restoring the screen, it is undeniable that the first drama of the US team's appearance is not high. The biggest role is to pave the way for subsequent major events.

Like after the audience left, most of the comments given were that there were not many eye-catching scenes, except for the promise of the dance and the death of Bucky, but there was nothing too overwhelming, not to say that the scenes and scenes were not handled properly. On the whole, the image of the American team with a mind and a sense of responsibility can be considered standing.

After the call was hung up, Lehmann felt a little relieved compared to Liam.

He has obtained the linkage report of mutual support with various brands, and what he thinks is that under the direction of the Russell Brothers, there will be more friendly audience feedback than the previous version, and there is a high probability that the profit margin will be increased.

After all, Marvel has always been more influential, and the market threshold is lowered. The first game of the US team is better, and its role is to increase in all directions.

This is evidenced by the fact that other role IPs have become more valuable after the first women's federation assembled.

At this critical moment of development, Lehman is willing to strive for the slightest improvement in the film itself.

Similarly, after the advancement of the game, there was an audience saying that the US team, which was already at the center of the publicity, had more signs of discussion on major forums and film review websites this evening. The topic’s daily life doubled instantly, except for the usual good Fans are also willing to discover the little surprises hidden in the film for the question of whether it is good-looking or whether it can be watched.

This has become a pleasure to watch Marvel movies.

For example, Mr. Stan Lee played the role of the five-star general of the Army in the US team this time; what does the World Tree symbolize; what impact did the Red Skull have when he lifted the Rubik's Cube with his bare hands, and the foreshadowing that he finally sank into the glacier.. ....

Many fans who have read the comics and understand the relationship between Marvel characters and the plot direction have boldly speculated about this, which led to more details being discovered, which also released other swing passers-by who want to watch the movie. The positive guiding effect may also draw friends to watch the movie together.

In the Internet Public Relations Department of Blue Butterfly Pictures, everyone is very experienced in similar responses and coping methods. They have to maintain Marvel’s image for a long time, and the money is not spent less. They will appropriately guide the direction of the discussion of the fans. Not to mention that emerging media platforms such as YouTube are not forbidden to use Marvel elements to make video for profit.

Lehman is more open to copyright tolerance than Disney. After all, Firefly does not have so much energy to build a global legal department.

Therefore, as long as it is not excessive and slightly violates Marvel's copyright domain, Lehman's attitude is tacit approval.

Such as Marvel's mixed-cutting, character stories, original film plot analysis, etc., which can increase IP traffic and expand influence, should also release goodwill.

As long as the original film is not posted on unauthorized media sites or department stores with Marvel elements printed without Marvel's negotiation, and the situation is serious, Lehman will never use the weapon of international copyright protection law.

In this respect, Mann Media may not be able to protect as much as Disney’s, but maybe Marvel’s spread will be faster and wider, because it doesn’t restrict secondary creation, and it doesn’t matter if those who are involved in YouTube or B station If fans with ACG atmosphere such as, Station A, Niconico and others make money in the process of spreading Marvel, it will undoubtedly expand the audience.

It can be said that Lehman has devoted a lot of thoughts to Marvel. He also hopes that Marvel can become a non-negligible member of the global IP list earlier. He also hopes that this brand will bring in the process of expanding its territory. The huge cash flow can feed back the deficiencies of Mann Media.

It's just that compared to Lehman's satisfaction with the US team's market expectations, Warner, who also holds huge comic resources, is more depressed.

Obviously, for the better development of DC, after the "Dark Knight", they felt that the audience's preferences were determined, and the project was set up for a more profound deconstruction of the SuperEnglish "Watchmen". At the same time, they also hired a high salary with the support of Lyman. Zach Schneider, who quickly astounded Hollywood, was the project director. During the trial screening, everyone at Warner also felt comfortable, how could it collapse like that again.

Losing money, I must feel uncomfortable, and the effort and financial resources have not been rewarded as they should be.

But that's enough. Winning or losing or even bringing surprises and frights is a common situation in film production, but DC is unlucky, how did the rival Marvel develop so smoothly?Know the market every time?

why?why?why?

Jeff Jones, the chief creative officer of DC Entertainment at the time, felt very hurt. He was mixed in Marvel Comics in his early years, and later switched to DC Comics. After he switched to DC Comics, he provided a lot of ideas for the "identity crisis" event, and also created such things as Star Girl After a large number of original roles, they were slowly entrusted with important tasks.

Just after 12 o’clock in the evening, he stayed up all night to read the script of the ninth season of "Smallville" and "Absolute Justice", and after pointing out the parts that needed to be modified, he emailed it to other diversity screenwriters, and then received a call from his own men. A phone call.

After the connection, the other party used very brief words to make his mood less beautiful, "The screening results of "Captain America" ​​are Fxxk pretty good..."