Hollywood legendary director

"Colombia's move to escape the summer encirclement is quite effective. "2012" has won two consecutive championships, and currently has a total of 225 million on paper, but the actual number of ticket warehouse countries and regions that have not been shown is likely to be around 280 million US dollars. , There is no problem with profit.

And our movie "I Am a Legend" has been squeezed to the 9th on the weekly list, but it should have broken 700 million in the past two days. If we add a publicity fee to this news, there will be a small wave of popularity this weekend. , What do you think, boss?"

In the office of Blue Butterfly Pictures, Liam is reporting the situation of the film market.

"Oh, no problem, you decide."

During this period of time, the world has been shrouded in an inexplicable "doomsday" rumors. The interpretation of Mayan prophecies has been spread all over the world, but the masses are just as good as this one. It is spontaneously used and the heat of the high game makes Columbia smile eyebrows. It's all gone.

After all, all this is just the established publicity plan of "2012", and it is not the choice to be released in 12 years. The lack of time bonuses can achieve this effect, which really opened the eyes of the peers in the circle.

Play, or Sony will play.

Of course, when Colombia chose to withdraw files during the summer vacation, many people thought that it was another internal test screening. The resource allocation reduced the box office disaster without confidence and direct competition. The end of the year was hyped on doomsday topics, and even if it received numerous approvals after the release, media word-of-mouth and audience feedback were not good. It was also due to the excellent topic flow that led to a big box office.

Especially in the mainland, after the introduction of China Film-let’s talk about why it introduced this film. In fact, China Film is not all based on the fact that the special effects masterpiece with a budget of 200 million US dollars is definitely selling well. Otherwise, "New Moon", "Holmes", Films that prove achievements such as "Making the Fake Come True" have not been introduced. The key is that Colombia is very pleased with the mainland market this time.

Anyone who has seen this film knows that the reason why China Film chose this film from a large number of major works when the amount of introduction was about to reach the target, the big plus item is "political correctness"——

Announcing the rise of China in the new international order: the Olympic Games highly concentrated manpower and material resources to create miracles, and the exclusive political cohesion left over from thousands of years of water control turned into the Zhuominggu plan to save the earth and save all manpower; not only that, but also Let the global audience know that Xizang is an inalienable part of Chinese territory.

Compared to some U.S. media with crooked buttocks and slanderers, Colombia's "surrender" is simply a lotus flower blooming in the mud. It is conceivable why it should help to publish it.

Therefore, even if the popularity of "2012" is based on squeezing the screening share of many old films, Lehman has never viciously touched porcelain or forced marketing. In his heart, Colombia has never been the number one enemy of the firefly. It can only be said that it is an opponent, and it is still an opponent that may work together.

No way, the little spiders were unwilling to give it, so Lehman had to make a little noise to continue attracting them.

......

In the media reception room of the Firefly Building, Will Smith, who had just arrived from home, sat on the stage with a smile on his face.

Without him, on the billboard behind him, the global number of "I Am Legend" of over 700 million is really a good promotional point. As the absolute protagonist of the film, his presence reveals a winning temperament, this feeling Great.

Especially the reporters who had already greeted him under the black pressure, made Smith very interested in acting.

To put it bluntly, what is needed for Liam and others is to build momentum to boost the results, but it is not a good show activity.

"Smith, hello, I'm a reporter from the Burbank Evening News. May I ask you to be the number one actor on the list for two consecutive years, and you have made profit in 10 consecutive movies with the leading role. How do you feel now and how do you feel?"

"Of course it was a very pleasant surprise. To be honest, I just worked hard to act well in every drama and do what an actor should do. I never thought it would be the case."

"So, an executive at Lionsgate praised you as the most worthy actor and greatest actor among contemporary Hollywood movie stars. Do you feel that you are at the top?"

"Here's here, here's the trap." The second question after the celebration conference started, Smith had to cheer up and consider the language.Reporter? You always want to ask questions of a topical nature. Even if you have greeted you beforehand, it's just not excessive.

"I never thought about this. In Hollywood, anything can happen. I'm just a little lucky to meet so many excellent production teams."

"But the data shows that you are indeed the movie star with the highest return rate. Among the 10 films you have participated in, the highest profit rate is 420%." The reporter who digs the trap is not reconciled and continues to seduce a big name. Arousing his arrogance, the large characters "Daily News" written on the microphone he held.

"This doesn't explain much." It is of course possible to hold high the value brand in front of so many reporters, but if it is compared with many peers, it is vaguely suppressed, then forget it.

......

The day after the press conference ended, the newspapers that had spent money to buy pages were exaggerating how popular Smith was and how popular "I Am A Legend" was in overseas markets.

Why Italy has won three consecutive championships in the same period, and Brazil has set a record for XX. In short, it is to try to provoke topics and increase exposure.

Of course, Smith’s fans are most satisfied with such reports.

I don’t know if I don’t report it, I’m shocked when I report it. Unconsciously, my idol’s status in the circle seems to be amazing. It can also be seen from the list of actors summarized at the end of the "Variety", with "I am a legend" For the box office that has not yet been drawn but is already very popular, it is easy to estimate that Smith can make more than 43 million yuan from it. Additional benefits such as net worth and brand endorsements are not counted.

In fact, he is also worth the reward. If anyone can go to Blue Butterfly Pictures to see the audience distribution of "I Am A Legend", they should know how much black movie fans contributed to the box office. This is produced by Firefly in the past. The height that the film is difficult to achieve, if it is not because of Smith's appeal, it is impossible to justify.

Therefore, this victory means a lot to the interest partners of several parties, and it also adds a piece of beautiful data to Lionsgate’s year-end performance.

The single-handed "Mr. 700 million" name is hung on Smith, and it has become a hot topic for fans. Although this seems to be neglected, the behind-the-scenes workers are indeed at a loss in terms of communication. Even if everyone knows that the director has done a great job, the mainstream of discussion is definitely the star on the screen.

In other words, the entire crew is an indispensable part, but the flow has to be the natural attributes of the actors to be able to bear...