Hollywood legendary director

"Avatar" is so far the only movie filmed with 3D technology in its entirety, and theater operators take it seriously.

After all, the transformation of the imax giant screen has been going on for so long, the effect is too amazing, the audience is particularly paying for it, and they are willing to spend more to enjoy the new listening environment. The reason is that the later conversion is quite flat, immersive and three-dimensional. The feeling has not been improved much, only a small part of the audience has tasted something new and walked in instead of the mainstream choice, which made the theater operators a little uncertain.

Under such a premise, they will be even more eager to hope that "Avatar" can play a good role in demonstrating-whether it can return to the original profit and put it aside, whether the audition experience is really that good is the capitalists most concerned about. Yes, if you continue to exchange equipment, isn’t it not very useful?That would be bad, the unknown is always worrying.

......

In the morning, Blue Butterfly Shadow Industry.

As soon as the news about overseas sites came out and it was stated that they were willing to run overseas issuance business to raise their salaries by 30%, many staff in the department applied for the willingness to go. In 2009, after the stock market crash, the US economy did not recover quickly. In terms of salary, many people still give up the temptation to stay close to home for the future of work and family.

There is no need to mention the arrangements in detail.

It's just that when some of the employees are busy going overseas to cultivate the channel system belonging to Blue Butterfly Pictures, Lehman also sat with Liam in the office.

After a while, that is, the front and back kicks, Liam's assistant ran in and reported: "Boss, the people from Colombia and Cameron are here."

That’s right, Cameron was already in a hurry to arrange the screenings just after the film was finished. The main reason was that he was under great pressure. Regardless of how busy he was shooting in the crew, he seemed to have no time to care about the industry’s The indifferent attitude of "Avatar", but in fact, he is a very proud person, he is very mature in mind, he will vent his grievances on the Oscar awards to face those who watched his jokes.

This time, it is the same reason, holding a breath to prove that his truck driver can't wait to appear on the screen, even if it is mid-November, the Christmas schedule is half past.

Within a minute or two of Lyman's secret thinking, a small but core decision-making team has gathered.

In a polite manner, Lehmann looked at the Colombian senior Gareth Antoinette, "What do you mean by the company? It is scheduled to be released at the end of the year?"

Colombia must have done his homework in advance, and Gareth directly replied: “Each has its own advantages and disadvantages. The advantage is that there are no threatening opponents at the end of the year. These dramas that are popular at Christmas, including "2012" Inside, there is no spare capacity to continue. As for shortcomings, the base of the audience and the desire to watch movies will be much worse than in summer...but,"

Gareth's conversation turned, "If "Avatar" has the potential to attract audiences to the theater, we tend to show it at the end of the year, so as to avoid competing with other blockbusters."

"If this is the case, let's make arrangements. With such a short time left, the release level must be the first class. In addition, in order to deepen market confidence and strengthen the development of the project, we will arrange an invitation for trial screenings within the theater. Can notify as soon as possible."

Gareth smiled and nodded, "Is it an internal screening? Haha, Mr. Luster is so bold, it's scheduled for the end of the year, right?"

"Well, I have confidence in Director Cameron. His films always surprise people."

Cameron glanced at Lehman, feeling a little happy.It's always happy to be praised.

"However, in terms of publicity, I suggest that you don't need to cut the trailer." Lehman suddenly remembered something, and continued.

Gareth was a little puzzled, "Why? Propaganda based on manuscripts is not as intuitive as video."

Lehman shook his head repeatedly like rebuttal: "For cross-age 3D movies, ordinary projection equipment cannot carry the audio-visual effects they deserve. If the audience is made to regard "Avatar" as a mainstream commercial work on the market, once such a stereotype is established. It’s more troublesome to get rid of it. We even have to emphasize the difference between imax cinema and general cinema."

This is not Lehman's nonsense. If you don't make good use of the advantages of "Avatar", do you really regard it as a commercial film with a weak story and a little cliché?American audiences have passed the stage of special effects control. The high budgets of a department are too early to feed their appetites. If you want to recover the cost of 500 million, you can't do it without playing some routines——

On the eve of the release of "Avatar", how many articles are different in popular science screening specifications, you know how good the original Fox's trick is. Later, the always popular attendance rate of the imax theater also proves this.

"Well, that's the truth." Gareth's eyes lit up.

After all, the ticket price of the iamx theater is still a bit expensive, and the profit of the screening is undoubtedly greater.

......

When Lehman was ready for the trial screening, the people from Colombia brought a representative of the House of Representatives or professional buyers to the screening room of the Firefly Building, where Cameron had been waiting for a long time.

Not only them, but people from several major overseas ticket warehouses, such as Italy, the United Kingdom, and China Film, also rushed to the screening site one after another under the notice of Colombia, waiting to see the first 3D film with the largest investment. Does the movie "Avatar" have any potential to sell?

If so, how to arrange it to create the most profit.

After all, from the original point of view, theater operators must want to get a high-quality film source, if "Avatar" can sell out, their performance will be much better.

But for Lehman, the arrival of so many capital representatives also means that the construction of overseas channels can try to find the way first, so Liam's performance today is very positive——

He deliberately found overseas publishers to chat and exchange business cards.

After a while.

After seeing that all the people who should have come, Lehman did not delay much, but directly said: "Avatar is scheduled to be set on December 16, Colombia and Blue Butterfly will be responsible for all the publicity work. Now , You can look at the feature film first and decide the scale of the screening."

As Lehmann's voice fell, the representatives of the theater line all sat upright, showing a little serious attitude.

If you say that this is self-confidence, the internal screening is actually an assessment by the theater staff of the film that will be released for release based on the needs of their own camp.

Seeing the crowd, Lehman also waved with a smile and asked the staff waiting for the show order to take out a copy, turn off the lights, and prepare to witness this repeatedly and costly work.

Whether it is a hit, a bad movie that has been stretched, or a good one, it all depends on everyone's evaluation...