Hollywood legendary director

The internal trial screening is not only a major event in Columbia’s eyes, it can obtain necessary market forecasts; it is also a necessary procedure in the eyes of theaters. Otherwise, who knows if your movie will work, you can’t just let everyone take out a lot of theaters. Betting on resources is unrealistic.

From Firefly's point of view, this event is also a good opportunity for upstream and downstream stakeholders to follow them to promote "Avatar" and make friends with overseas regional distributors in advance.

On this day, a group of people all sat in their seats in the spacious screening hall, watching a wonderful journey of visual wonders.

Pandora star, mother tree, Nami...a depiction of alien humanity and environment, combined with a deep sense of three-dimensionality and immersive experience, although it is the first time I have been exposed to 3D movies, when When a fierce "rhinoceros" rushed towards the protagonist, everyone was shocked, as if they were about to be hit, unavoidably making some jokes, but this peculiar feeling was very good.

I have to say that this is a charm that is difficult to describe in words.

The audience becomes the protagonist, no longer overlooking everything from the perspective of God, but following the characters on the screen to set foot on the land of the Nami tribe. This is the point, even if the story of "Avatar" is very simple and the narrative is very simple. To be frank, the emotions of people watching these first-line films who have watched more movies are still unable to calm down.

At the end of the time, it was a Hollywood-style "hero" to save the world, leaving an open ending, and the discussion and scheduling of the business finally entered the topic.

Under the spotlight, James Cameron stood on Lyman's side amid the applause of the theater representatives and the Columbia distribution team, squinting his eyes slightly, enjoying it all.

Although I had an expectation, I still enjoyed it when it happened.

Underneath, people are not stingy to express their rather complicated senses with applause. The whispers among the theater operators are softly mixed, and they can also reflect everyone's mood——

"He succeeded."

"Huh, he raised the visual spectacle by several notches. I wonder if "Avatar" is released first and "2012" comes in the back, it would be fun."

"It seems that the renovation of our imax theater is not a waste of effort."

"..."

The atmosphere of the discussion spread rapidly, and then quickly paused. Soon, the eyes of the theater party focused on Lehman and Columbia's distribution president Gareth.

They understand that the next step is to allocate resources, take the initiative to show it, and discuss how to more efficiently spend money from the pockets of movie fans.

......

After negotiating a period of backwardness, Gareth did not feel much excitement because of the positive actions of the theater operators.

For theater operators, after watching such a movie, they all realized that "Avatar" is very likely to become a hot market potential. Not to mention, with this immersive experience that opens the gap with other mainstream special effects blockbusters, imax The cinema will not be a burden for not many viewers to choose.

Even after some cinema operators have been considering going back, taking advantage of the period of time, they hurriedly increase their investment in iamx projection equipment, especially for their prime-land theaters, they must have iamx theaters.

In fact, theater operators have long realized that with the enrichment of entertainment methods, the impact on the film market is more or less with some hidden worries, otherwise they will not plan ahead in the 3D projection market when the 3D technology is not mature enough. , Isn’t it to continue to train the audience so that they feel that watching movies is still a good enjoyment?

Judging from this premise, how to attract more audiences into the theater is an idea that can be reached by the producers and theaters. However, for Colombia, it still wants to see its own film industry occupy more shares. Rather than watching other manufacturers show off.

Although he is not fully sure what height "Avatar" will reach, but through today's performance and the recognition of many theater representatives, he believes that the film can be successful, but the more so, the more complex the senses. After all "Avatar" is definitely not the main benefit of Colombia, and the boldness of the theater operators makes him feel a little uncomfortable.

Even, this kind of performance even the eyes of the subordinates around him looked at him with a hint of guessing-we are going to make money, but the boss thought of something bad.

But after this matter, if the project is really profitable, Gareth also understands that the more uncomfortable than him may be the senior executives of Disney and Universal who have not been on the ship. At least Colombia is just watching the Firefly again. A huge success, the label image once again achieved the best publicity.

Then Disney and Universal may be at the moment when they are blooming and bearing fruit. They are impatient and take the initiative to withdraw. The disappointment is even worse. I don't know what they will regret at that time.

Seeing that Lehman was chatting with a group of channel vendors outside, Gareth sighed silently. This mood of wanting a good project but not wanting Firefly to get too much benefit is really unspeakable——

"This Lehman, not only does his job as a director, but also has such vision and courage, maybe he should make a career."

Thinking about it this way, Gareth didn't have the complexity of the unstable mood, turned around with a smile, and joined the game of communication.

"Congratulations, Lyman, Cameron, it will indeed lead the trend."

Gareth leaned over and made Lehman smile and replied: "Tongxi, Tongxi, the next release work still needs to rely on your support."

Gareth took a good look at Lehman and said noncommittal: "Don't worry, we have already started the corresponding arrangements."

In this era, no one has trouble with money, even if it is a "funding" competitor in disguise.

Of course, Lyman didn't know that the man in front of him had so many thoughts, and he was in a good mood today.

He knows that "Avatar" has won a large-scale release, and by that time, the world will refresh its understanding of Cameron and the producer Firefly, and even in the hearts of audiences around the world, continue to deepen the factory of Firefly Brand confidence, not to mention the project’s strong ability to attract gold, Cameron’s personal goodwill, and the foundation for cooperation that the two parties have already established.

In other words, Lehman worked hard to get on the boat and invested so much in "Avatar", finally he was on the right track.

At this moment, seeing that the general situation is set, even Lehman is a bit complacent, but he didn't show this kind of mentality explicitly, and he was still very polite to follow Gareth to talk about the next publicity costs and advertising. s arrangement.

When the conversation was over, Gareth took another deep look at the Frenchman who had always been decent, but took the initiative to leave.

The back figure is a little depressed...