Standing in Times Square, New York, the biggest and most conspicuous poster is Downey in "Iron Man 2" wearing an improved version of the armor, the mature masculine face exposed under the mask, and the "Summer Vacation" printed next to it. The words “open the file, see or leave” also entice every pedestrian passing by.

Warner attaches great importance to this movie, and the bombing of hard, soft and wide reached its climax at the end of April.

The most influential FM radio in the United States-yes, until 2020, FM radio is still the most listened medium in the United States.

The announcer is discussing the upcoming "Iron Man 2" seriously with his companions, "Hey, man, I have an inside message. When I heard that this film was in trial screening, many theater representatives said that the new director took over. The work is very beautiful, the audiovisual experience is stronger than the first one, and there is no decline in quality at all."

Collecting money to do things, there will be no negative feedback on the content of the comments. These years, bombing viral marketing has always been the most mainstream tune for blockbuster film screenings.

"I knew that changing the director didn't need to worry about it. With Kevin Fitch to check it, it wouldn't be too bad." The companion echoed: "Besides, the biggest highlight of this movie is Downey's brilliant performance. Which man Don't want to wear war armor to fight justice and fight crime? Not to mention there is little pepper with him. Beauty is a hero."

"Of course, in addition to these, everyone is definitely still looking forward to the "Iron Man 2" Easter eggs. Marvel movies, eggs are a must."

"And the old man's cameo."

"Yes, there are no similar scenes in the trailer, but there is a character who is wrecking around with two whips."

"That's Mickey Locke, I still remember his wonderful performance in Sin City."

"With all that said, you must not miss the day of the screening on May 7..."

Listening to the hard sales on the radio, Liam sitting next to Lehman carefully analyzed: "In the first two weeks of May, there are no very competitive movies on the market. Our sequel has traffic and fan bonuses. I should be able to win the weekly rankings, and add another wave of exposure and persuasiveness. I just don’t know if I can break the results of the first part and how much room for improvement."

My family knows my own affairs. Although "Iron Man 2" has more investment and a more macro scene, it is a bit worse than the first in terms of storytelling, and there is no setback for Tony Stark in the first one. The change is refreshing, he is really worried that the rate of return is not as good as the previous one.

"Don't worry, even if the box office data is not so bright, the sales around the copyright will certainly not be bad. With the increasing popularity of the Marvel label, the increase in the income of the project is still quite exaggerated, and that is the big head. ."

This is also true, Liam nodded silently.

The box office revenue of Marvel's projects has never been the largest. Based on the enthusiasm cultivated by the market, the audience's desire for consumption is increasing day by day. This can also be seen from the sales data of Thor's derivatives.

Only two years later, the sales of "Iron Man", which has a better reputation, could not sell "Thor" in the first quarter. Of course, the former relied on Downey's screen charm and the addition of character temperament, and the audience's favorability. It has always been very top, I believe the surrounding market for the sequel will give them a surprise.

"In two days, Warner will cooperate with several ticketing websites to promote pre-sales. In order to get their promotion, we need to pay 3 million."

"Promotional expenses have been thrown out almost 40 million, right?" Lehman asked.

"Well, it's very close to the planned spending space."

Having said this, Liam talked about the schedule competition again, "This year’s summer file, in addition to the "Iron Man 2" that our company is going to push, "Inception" and "Daddy" in August, there are Universal's "Robin Hood", Columbia's "Kung Fu Dream", Disney's "Toy Story 3"..."

"It seems that if we succeed, we will cover half of the summer schedule."

There are indeed not many movies that have the potential to sell in the summer of 10 years. The main reason is that this year's Fox and Warner have not yet entered the production rhythm that they should be. In addition, "Alice" and "How to Train Your Dragon" are selected in 3. , The scheduled screening in April does not enter the summer vacation at all, which is also the reason why the schedule is not intense enough.

But from another point of view, more and more studios are also looking at months when the audience base is not that many. If there is no competition for the same type of masterpiece, it is actually a good way to release the potential of the film, everyone. Gradually discovered the benefits of doing so.

But "Kung Fu Dream"?

Lyman raised his eyebrows when he heard this work.

If there is really bad luck, Will Smith seems to have made his son famous and his career has gone downhill...

Because throughout his more than ten years from being a movie star to a superstar, the selection of this product is not good enough, and he has repeatedly pressed for hits. As a result, when his son gradually matures, when he is thinking about his stardom, Smith is owed again. , I used the contacts I accumulated to pave the way for my son, but I basically didn't encounter any good projects.

Let's just talk about "Kung Fu Dream", Long Shu gave up the usual witty fighting style, and was willing to play a reclusive martial arts master for the supporting role. There were no scenes of limelight in the whole scene, and it was difficult for him.

And this film is also a collaboration with China Film, but it is not a joint filming, it is only a domestic scene, and China Film cooperates.

But thinking about it this way, the chances of the Firefly reaching the top are higher.

The former overlords of Warner and Fox, one suddenly can't make movies, and only eats his own money, and the other is influenced by the parent company, and has no intention of producing films; Colombia, without the spiders, has no capital to fight for, Disney animation is very strong, but "The Thief "Daddy" is not a vegetarian, but Universal has always been stable. The third and fourth are stable. The remaining Paramount has become the biggest opponent of the Firefly summit this year. The world is really amazing...

While thinking about throwing a big bomb into film markets around the world, Assistant Metz handed over the phone, "Miss Eva's."

"Baby, what's the matter?" He was in a good mood, amused.

"I want to tell you in advance, I won't go to the premiere of "Iron Man 2". I am here to shoot "Breaking Dawn" continuously, which is a lot of work."

"Well, I didn't plan to participate, so it would be nice to let Kevin lead the team. How is your side?" Lehman cared.

"Twilight" was created at the age of the main creator, taking advantage of being less than 20 years old, three or four were filmed in sets, to retain the youthful beauty.

"It's okay, I can learn a lot here, it's quite substantial." She smiled.

"Well, don't tire yourself, what's the matter, you make Garcia more responsible..."

The two of them talked about me and I on the phone for a long time, but the outside screening arrangement has been carried out in an orderly manner...